By the 360 "amnesty" of the start-up companies, how are you doing?

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360 itself has been hovering over the edge of the Giants. Its volume is far behind Baidu, Ali and Tencent three, but no one can kill it. If the three giants are as big as a bear, then 360 is a wolf, though not big enough, but sharp enough, no one can kill it.

After the IPO of the NYSE in 2011, the stock market experienced a low ebb. But a successful rebound in 2013 and a higher position has amply demonstrated that Wall Street has endorsed the domestic earnings model of Qihoo. With the birth of 360 search, the way to cash out is not limited to the browser, which brings more imagination to the capital market.

What is the relationship between Qihoo 360 and the start-up company? Some companies that once faced Qihoo will find it difficult to watch. We have previously written a giant hardware road article, where we mentioned an example: 360 in the production of children's hand ring, the direct "reference" to a company has matured product form, the company eventually ran to our Guangzhou activities above to talk about this matter.

Among the 360 start-ups, the most famous should be the window of the world. The browser's production team also formed the prototype of a later 360 browser team. In addition, with the author of Brocade, the Master of Windows optimization, its "Take-off plan" has become more and more people's attention. Finally, 360 also has an example of a direct investment entrepreneurial team, the most recent deal is the acquisition of advertising platform Mediav. Our story revolves around the three companies.

windows of the world and 360 browsers

The founder of the window of the world and the CEO of a cool dog happen to have the same name, but not the same person. The software genius named Shei Zhenyu, with the branding of the age of shareware, singles out the entire frame of a browser and the inner spirit. That, under his 360-card microblog, many people commented that he shaped the foundation of the window of the world, and that he was the boss of the window of the world.

Xie's microblog, issued on May 21, 2013, shows the plastic sleeve after the card has been removed, and the words "Dear colleagues, I will remember our days together and love you Forever". Results from the media, said 360 of the team suffered concussion, the overall large exchange transfusion, and staff ran to the Sogou.

July Shei Zhenyu own Weibo rumor, 360 also reiterated that the window of the world's core developers are not less, just as the founder, Xie has been successful, with enough money to let his financial freedom left 360, the browser's business to the Tian. The next 6.0 editions of the window of the world have nothing to do with Xie.

As a matter of fact, as the core product of the 360 business system, even if the company is being mistreated, it is unlikely that the 360 browser team will be mistreated. As the industry observes, after the entire team is merged into 360, their main energy is to develop 360 browsers, the window of the world's development has been shelved for a long time, this has been outside rumors. But this rumor also lets 360 see the World window brand still has the very formidable appeal.

Since then the window of the world launched the 6.0 version. This version does not add any plug-ins and other functions, has been maintained in a green state. Previous versions have been optimized for 360 of cloud disks, but have recently been removed. In short, it seems to carry a part of nostalgic netizens for a pure browser memories.

The browser itself can achieve what, not the window of the world can decide, but has long been Zhou decided good. What the team does is to faithfully implement this strategic thinking. As long as a politically correct browser, you can achieve all the dreams. And they did.

Master of Windows optimization and "Take-off plan"

People who use Macs never seem to have heard about optimization, perhaps until recently, when they saw Tencent's computer housekeeper. For a long time, the word optimization has been a patent for Windows computers. How long has this been for a long time? It goes back to the age of Windows 98, when Windows Optimizer and Super Bunny can collectively be called "Black and White evil". The CD-ROM of the necessary software will certainly take these two software.

As the master of optimization approaches ten years, the author brocade with a by-product, master, and joins the 360 "Take-off plan". "Take-off Plan" by the Zhou United Sequoia Chinese partner Shen, Highland Capital partner Thor, the total investment of 1 billion yuan. The first object of the plan is shun Ann, the first Investment object is the window of the world mentioned above. But Brocade's entry made the name of the scheme a familiar one.

At this time, although the optimization master has successfully expanded their coverage, but also launched a master Lu this son of the brand, but the scenery is no longer. Although the software launch of the Vista Optimization Master series also occupy a part of the market, but it can be said that its thunder is 360 to be robbed.

Windows optimization master through the era of shareware, the most natural way to profit is to charge, users to pay 35 yuan for registration. Probably stuck to the beginning of September 2007, V7.76 released two editions, the Standard Edition and the Professional Edition, where the Standard Edition is free for users.

At this time, the master of Optimization and the window of the world in the user's mind is the same, all represent a pure, simple, will not cause harm to your computer, will not infringe your privacy, the impression of honesty. It should also be noted that there are subtle differences between the tuning master and the 360 function. The System cleanup function is consistent, but the master of optimization also has the function of hardware detection and evaluation. Coupled with the automatic search and installation of the driver, this is Master Lu. These functions are then also a small part of the function is absorbed by 360 of the Matrix. In Brocade announced to join the Take-off plan almost the same time, Tencent QQ computer Butler also eagerly joined the hardware detection function.

The fate of the Master of the World window is the same in nature, relying on a fee-based and fully commercialized project, taking out spare cash to support a free, unprofitable project. Just optimize the brand vitality of the master seems to be inferior to the window of the world, the original users feel better than simply use 360 itself. As a result, this once-popular system tool has gradually weakened, but the window of the world came from behind, showing a rising brand value.

Here we want to mention the end of the Super Rabbit. The Super Bunny team made the latest product, you must know its name-that is An, and the company has been included in the LEI system.

Mediav and Qihoo and other investments

The Take-off plan is for very small, single software authors. As a result, this is the process of "sucking blood" for free software authors-absorbing the best part of the software into 360, giving the author enough money, and if they are still interested in maintaining their brand, that will not stop.

This should be a pattern of winning and leveraging resources, but the "amnesty" object is not just a small author. A team composed of several founders will certainly involve serious investment and acquisition methods. Qihoo has set up a brand new investment company, "Qi Hu xin Sheng", specifically for the general sense of entrepreneurial projects. In June 2013, when the investment division was created, it was reported that 360 had invested more than 100 companies since the IPO.

At the time, it was reported that the benefits of setting up an investment company were to operate independently and to invest more broadly. If it is only 360 to invest, persuading the board to be more troublesome, the investment of the company's business must be closely related to 360 business.

For example, May 14 this year announced the strategic investment Internet advertising company Mediav, and become Mediav's controlling shareholder.

Founded in 2009, MEDIAV is a precision advertising technology service provider with three rounds of investment in the speed of light, GGV Capital and Soros's Quantum Strategy fund in 2009, 2010 and 2011 respectively. "MEDIAV has accumulated for many years, for independent electric dealers, auto industry advertisers, Taobao advertisers and other better solutions, and in Youku, PPLive, Sohu and other media have a certain amount of advertising resources." ”

Previously, the news of the acquisition of MEDIAV is Jingdong. Internet-Mode advertising companies are starting to get the attention of various internet giants. Jingdong needs an advertising technology company that shows that it has been dissatisfied with the effect of putting in a traditional advertising agency, and is tired of the traditional company's entrepreneurial mindset and lack of understanding of big data.

However, despite the grapevine, the BoE failed to succeed.

But 360 of the wishful thinking is not a second hit. Perhaps, to a certain extent, because of seeing the window of the world as a cautionary tale, Wang Xiaoquan in the people think Sogou will go to the last moment of 360, jumped into the embrace of Tencent.

"The business model of Qihoo has some unsustainable nature." Qihoo relies on free mode, push a lot of installed capacity to push the first step of advertising-free user installation has been Tencent, Jinshan, Baidu or some other manufacturers of the threat, and Qihoo enterprises have a very radical character of the gene, the odd tigers have done all the things in the offending others. Once new manufacturers launch new explosive applications, then it has the chance to kill Qihoo-to know, free to increase the installed capacity is odd Tiger's ' two-knife flow ', once the other manufacturers master, then its exclusive advantage will be lost, and the other has been offended by the manufacturers have the opportunity to take advantage of, kill the Qihoo. "In the knowledge, the user Astrian This evaluation of Qihoo to the start-up company's eyeing."