By the case of the Ocean dock, cross-border electricity dealers

"Fresh Dock", "Ocean Dock"

The first time I listened, I thought it was the same company. In fact, the two are very different! One is to buy and sell seafood home, one is the overseas brands sold back to the country. Of course, are currently the hottest two categories of electrical business, just East brother two have seen chatted, the play said 123!

Fresh Wharf is fresh, but also last year, the largest and most fire hairy crabs sellers, operating plate "Yangchenghu hairy Crabs", in a few weeks sold a large millions of of hairy crabs. However, I am here to give you a secret that the industry is not secret. All of you, whether the offline entity shop order, or online purchase, most of them are not authentic Yangchenghu hairy crabs. It is said that the domestic Yangchenghu crabs eaten every year can be covered with Yangchenghu lake. Of course, fresh Wharf is not just a hairy crab, the owner of the Fresh Wharf was born in Fujian, a fishing industry of the island, relatives and friends are the world's salvage seafood. With this layer of relationship, there is supply, you can buy and sell goods to those who want to do fresh electricity dealers. It is said that Suning intends to invest and do fresh electricity business. Of course, it sounds like it's not that reliable.

This year, too many hairy crabs, the result was rotten market, Fresh wharf life is not easy, the revenue is less than 2012 years.

Ocean Dock, is also the two years suddenly up the electric dealer. Of course, the historical background is longer than the former, business operations more complex. The Ocean Terminal is the trans-boundary electricity trader turnover platform, last year platform water more than 40 million, this year approximately 200 million. At the beginning of the day order more than 400 orders, now in more than 1200 single. Business model is to receive 12% Trading Commission and about 15% of the logistics costs, so still live can be counted.

To get back to business, the East elder brother is going to talk about the Cross-border electricity quotient, and also following the last "auto dealer Happy Enclosure", the second talk about the vertical electric business, by the case of the Ocean Terminal, said the Cross-border electricity dealers.

Nielsen, Inc., from May 27 to June 12, surveyed more than 6,000 cross-border online shoppers from the six major markets of the United States, Germany, the UK, Australia, China and Brazil. The report shows that online purchases of 93.7 million consumers from the six major markets this year will reach $105 billion trillion. By 2018, consumers from the six major markets will increase to 130 million, and online purchases will quickly increase to 307 billion dollars.

According to the specific data, the development of Cross-border online trade in these countries is as follows:

The US site is the hottest destination, accounting for 45%, followed by Britain's 37%, China 26%, 80% of whom believe the main reason for buying from foreign e-commerce sites is to save money; 79% think it is not easy to find goods locally.

From the Category view, the main products of Cross-border online procurement are clothing, shoes and accessories, these three items accounted for 12.5 billion U.S. dollars, followed by beauty care products, accounting for 7.6 billion U.S. dollars, personal electronic products accounted for 6 billion dollars, computer hardware accounted for 6 billion dollars, jewelry watches accounted for 5.8 billion dollars.

And from consumers ' concerns, 90% of consumers across the border are worried about safety. Chinese and Brazilian consumers are the most worried. 80% consumers use PayPal as a means of cross-border payment. (This part of the data is excerpted from "World Network trader. Manager")

Cross-border electricity dealers include two parts, one is to sell domestic goods overseas, one is to import foreign goods into China.

In the overseas electric dealer platform, the Orchid Pavilion Collection order has been listed several months ago. Of course the biggest platform is ebay, this is not surprising, in June, the CEO of ebay disclosed that the current turnover in the Chinese market is about 6 billion U.S. dollars, followed by Ali's fast-selling, especially in the emerging markets, in Russia, fast-selling is the largest platform for business, August, a big promotion of trading volume breakthrough billion. Before and after August, Ali and the EMS and Harbin Government signed a cooperation agreement, direct to Russia speed up, will be more than 50 days to speed up the delivery time to 20 days, so speed, the Russian network to buy users is really a wonderful work of patience. The other is Amazon, to know that Amazon in China has built the second largest storage base after Beijing east, many of which are serving the global open platform. Beijing East is also actively preparing for overseas business, the next stop is Russia. In a word, the domestic has already played, recently these several families in the Russian market pinched up!

Cross-border electricity business, is a Chinese brand breakthrough traditional retail channels, to avoid being exploited by Wal-Mart Carrefour, out of overseas, from China to become Chinese brands of Chinese marketing a big shortcut. In Alibaba's active walk lobbying, September Ministry of Commerce and other departments issued the "on the implementation of Cross-border E-commerce retail export policies related to the views", put forward six support policies. This includes setting up a new type of customs supervision model to meet the export of e-commerce, establishing the corresponding inspection and supervision mode, supporting the normal settlement of the enterprises, encouraging the banking institutions and payment institutions to provide payment services for Cross-border E-commerce, implementing the appropriate tax policies, and establishing the export credit system of E-commerce.

Another part of the Cross-border electricity business is the introduction of overseas goods into China.

Overseas purchase, we have been more accustomed to goods such as brand-name bags, milk powder, cosmetics.

Recently, CCTV exposure luxury car, domestic and foreign two price difference of millions. In addition to the luxury car, if you go to check the Philips Razor, in Beijing to sell more than 1200, the ocean Dock about 800, Taobao's tax evasion on the parallel sale of only 600 yuan. The estimated turnover in 2013 amounted to around 70 billion, of which 40% per cent were sold domestically. 60% of the market in the world of Taobao Cat shopping, followed by the transition Hai and ebay to cooperate with the catwalk network and Amazon. And the first to say that the ocean Terminal is a foreign merchant directly into the docking of domestic consumers, market share is small, is currently independent vertical overseas merchants direct purchase platform first.

Overseas purchases can be cheaper and profitable in the middle, but not so good. A recent case is an airline stewardess, on the flight between China and South Korea a large number of cosmetics, and then sold on the personal shop, because of suspected tax evasion million yuan and sentenced to 10 years.

But buying overseas is not just a cheaper commodity. Cross-border electricity trader faces three challenges, one is the goods can not be guaranteed, the second is the Cross-border transaction delivery time long shipping costs, three is not guaranteed after sale.

Foreign terminals introduced the mechanism of overseas retailers, looking for more than 80 foreign online brands of small and medium-sized retailers to settle in, of course, they are also ebay, Amazon, the United States on the business, so that goods are protected. Ali's approach is to direct the introduction of large brands, such as the Donkey Card (LV) in the days before the cat, such as the beginning of the overseas milk powder brand pre-sale! The problem is that these overseas brands do not have the operational team and experience of the domestic electric business platform. It also faces the problem of price channel conflict, and the channel management problem of multi-electric business platform.

The second major barrier to Cross-border shopping is the long distribution time, shipping costs, usually 20 days, each parcel small dozens of dollars is to be. The solution is to invest their own overseas positions, the goods of overseas merchants Unified stowage, centralized packaging, and then through the weekly more than 10 flights to the domestic air, so about 5 days, domestic buyers can receive goods, freight is cheaper. A few days ago, the US headquarters of the company was established, and it will not be long before this cheap and cheap online shopping Express can also be spread across all overseas purchases. To say a word, taobao achievements of China's express company, especially the three-way. So not surprisingly, a few days ago, Ma Yun wrote to Shentong is about to become the world's third largest courier company.

Third, the Cross-border shopping after the after-sales service is not guaranteed, businessmen overseas, the occurrence of a return dispute how to solve? Nowadays, there is really no very good solution. The solution of the Ocean Terminal is very simple, that is, in the domestic also set up a special return warehouse, centralized return of goods returned to the overseas merchants, and domestic buyers only bear return to the domestic return bin (located in Shanghai) Express fee can be, fortunately, now the return rate of heading or so. The establishment of the FTA in Shanghai at the end of September is crucial for cross-border electricity dealers. Many electric dealers have coveted Shanghai to set up warehousing centers. So overseas merchants and brands directly put the goods to Shanghai warehouse, so the user experience of overseas purchase and domestic online shopping experience close.

The last point is the declaration of tax evasion, the first mention of the Korean purchase case has been involved. Ocean terminals in the United States and both sides have a professional customs legal team to operate the operation, all the entry Customs inspection procedures are in accordance with the national customs regulations, so the customs clearance basic not too big problem still calculate smoothly. But for most platforms, not familiar with this set of rules and procedures, inevitably "jerry-cut", parcels through Hong Kong, Shenzhen, Taiwan small tee into the mainland. Once the government is strictly checking, the operating risk of the related merchant platform is still very big.

Cross-border electricity dealers should be layout early

Tung finally summed up: first, cross-border electric business transactions of large scale, rapid growth, is a rare blue sea market. Secondly, there are many bottlenecks in Cross-border electricity trading, sellers and merchants are not enough enough, warehouse allocation problems many experience is still poor, the ecological system is completely immature. Its three cross-border electricity business is still very irregular, suspected large amount of tax evasion to the country caused great losses, the buyer also has a huge transaction risk. Cross-border electric power companies need more government policy support and norms to ensure fair competition between the platform.

Cross-border electricity dealers are still in the early stages, whether it is selling goods to overseas, or bringing overseas goods into the country, and now are still making money. But over the next 35 years, Cross-border electricity dealers are as hot as mobile operators.

Liu two months ago to accept the "Global business classic" Patrick interview, said: "The future of Jingdong and Amazon, Wal-Mart will have a war."

A survey of domestic and foreign electric dealers, to understand the trend of the electric business, gossip electric business small, each analysis of electric business opportunities and traps, less detours. Pay attention to Li Chengdong public account "East elder brother interprets electric quotient" search "Dgjdds"