"By the Electric Dealer": The traditional Enterprise exerting Force network Marketing

Shoes brand Belle and O ' Connell recently successively with large-scale network shopping mall "Le cool Days" sign, in its platform to open the official flagship store. Some industry analysts said that recently many traditional offline brands have "been the electric dealer", one reason is that it was often illegal net business counterfeiting.　　And the initiative to enter the online shopping market, and actively occupy new channels, is a good strategy.　　Online shopping consumption behavior is increasingly mainstream, electronic commerce for traditional sales channels complementary role and advantages are increasingly prominent, of course, is the traditional brand to speed up the main reason for the shop online. Many of the original E-commerce held a wait-and-see attitude of the traditional enterprises have moved quickly, through the establishment of the network sales platform and settled in similar to cool days such as large online shopping mall in the form of the test water e-commerce. China's E-commerce market is gradually emerging from the total reliance on low prices to win the market model, consumers for quality and brand pursuit of well-known enterprises to create a huge network of growth space.