By the enterprise to make money for the user data, why users do not have their own?

User access to data problems

Operators Verizon will sell this information to marketing companies, where they have access to information about their location, where they live, where they work, where they shop, and so on. But when the author calls the company to obtain the relevant data, but is informed by the staff of the Telephone Service center, unless there is a court summons, otherwise will not disclose this information to the user.

New York Power is also monitoring the use of electricity per household, and http://www.aliyun.com/zixun/aggregation/17385.html "> Telecom company, similar to the situation, the author also failed to get the relevant information." A spokesman for the New York Electric power even made the suggestion of going to the basement to see the meter every one hours.

There are health clubs, every time to go to the fitness to brush a membership card. The author had hoped to get a fitness attendance record, but was told that there was only one chance to print a full year's record-and it had to wait one hours.

"We're making all kinds of data that companies collect and profit from." But we don't even have a copy of the data, and I don't think it's fair. "We want to see people free to get the data they make," said LaTanya Sweeney, head of the Data Privacy Laboratory at Harvard University in Harvard, Privacy Lab at Latanya Swinnie. ”

Market Opportunities

U.S. federal law stipulates that companies in certain industries, such as health care and credit, must provide the consumer with a data-recording call service. In fact, several companies are already working to address the problem. Last year, a power company in San Diego launched an online energy management program that allows consumers to see electricity per month, every day, or even hourly, and not only that, but also the real benefits: reducing electricity during rush hours can earn points for customers.

One-fourth of the company's 1.2 million residents have tried the program, and the company plans to launch new features such as allowing users to download their own record files, choose whether to authorize the company to share information with third parties, and so on.

Intel recently launched the Data Economy (economy) program, which is intended to encourage companies to take a consumer perspective on the problems of the information economy, rather than simply collecting information. The head of the project borrowed a case from the American fast-food chain in the early 80, when fast-food companies believed that they should open their stores away from rivals, but the shopping malls were becoming very popular, and fast-food chains realised that sharing retail space could benefit each other.

"If you can put all of them in one place, you can get more business." "We're trying to get companies to see the value of opening up the data," he said. ”

Tiger sniffing

(Responsible editor: The good of the Legacy)