By the millet and the charm of the war, talk about domestic mobile phone futures disorderly elephant

Text/Constantine

The internet has never lacked a war of words, especially in the field of smart phones, all kinds of controversy, war is endless, just as the last time the most to the force is undoubtedly known as "internet history of the first charter" of the Wang Ro War, Luo also been sealed "butt-crazy" title. And in recent times, the game between the millet and the Charm clan, coupled with hammer phone in the middle of the fun, an instant attract countless people's attention. But in this noisy behind, but the user is waiting for mobile phone but not the status quo.

The reason why millet in the World War with the charm, in addition to the charm of the MX4 price to give its heavy blow, the most important thing is the consistent mode of snapping the user's heart. Also since the millet, mobile gaming futures has become a popular mode. This time, the charm family and other http://www.aliyun.com/zixun/aggregation/5143.html "> Domestic handset manufacturers have also played a futures model, so many users complain. At present, domestic mobile phone futures disorderly elephant has reached the peak level, in this behind, is a multi-party interests of the entanglements.

About October 8! Domestic mobile phone Futures "madness"

Millet and the charm of this battle, the charm of the family is obviously in the upper hand. Because the impression of millet is too silent, the others do not mention, simply snapped up, is enough to trigger the user and public opinion of its query, many millet users "powder turn black." This ultimately affects the brand image of millet and in the market, the right to speak, authority, triggering a credit crisis. Although the charm family is not good at marketing, but in this passive counterattack can occupy the upper hand, it is enough to explain the impact of millet play futures in the bad influence how serious.

But the charm is not proud of the long time, "kerosene" will be directed at it. Because the charm is not used to buy the way to sell MX4, but to use the form of queuing, but because the mobile phone delivery delay is severely affected by the user attack. In the Charm Forum, "kerosene" has posted their orders of the date of delivery, and constantly spit slot. Originally September 2 5 o'clock in the afternoon open to buy, and the "kerosene" more than 4 on the success of the order, but was notified to October 8 or so to receive the goods! What's more, 21 days later, more than half a month, the original charm family to be in order in order to be shipped on September 20, an extension of more than half a month, how to let the user satisfaction? For a while, the charm of the group of Millet, but also big play futures news began to spread widely on the Internet, users to scold.

In fact, not only the millet and the Charm clan, the current domestic mobile phone play futures has become a popular trend, millet, hammer, Lenovo, Huawei, ZTE and other have been on the Futures Model "madness", as long as the popular models are snapping, queuing banner. This is a lot to be done for the manufacturers, not only let its popular models hit the head, thereby enhancing their own brand value, but also to gather popularity, in the fierce market competition has always maintained a high degree of concern, not to be ignored by users; More importantly, the futures models do not occupy a large amount of inventory and liquidity, so that manufacturers more flexible turnover. Mobile phone manufacturers rely on the futures model of wishful thinking, since the user's appetite in the hanging, in fact, was "hated."

"Disguised financing"? Mysteries under the shadow of Futures

Domestic handset manufacturers fall in love with the futures model, but the industry and users of the attack. A lot of people question the futures model is to get the user's money ahead of time, but not to comply with their promises, timely delivery. The large number of mobile phone manufacturers have not announced their whereabouts, people have to doubt whether the handset manufacturers are playing "disguised financing" trick.

In the case of the MX4, the number of reservations has now more than 10 million, not the other electric business platform does not require a deposit order, only the Phantom of the official booking number of more than 5 million. And in the charm of the official website book, at least also pay a deposit of 200 yuan, and then the physical store online to take the goods, more directly in the official website to pay the whole waiting for the charm family direct delivery! I do not exaggerate the calculation, just press 30% of the whole order count, the Charm clan has been 1.5 million x1799=2698500000 yuan of the purchase money! Look out, close to 2.7 billion! This is still the most conservative estimate. If the money is placed in the balance treasure, according to September 22 4.166% of the yield calculation, the daily income of 300,000! That is to say the charm family every night delivery day, 1.5 million users will lose 300,000 yuan! If the late delivery of half a month, that is 4.5 million yuan!

While manufacturers are certainly not spending money on investment, or trying to produce related models, they do have an impact on users. Originally September 20 can get mobile phone, but in early October to get, has affected the user's mood. Of course, the charm may also be good at the letter of apology to the user to apologize, but this really can make up for the user lost patience?

Millet has been a cautionary tale, many mobile phone manufacturers see the pattern of millet overnight, they have to imitate, but do not see this is only the golden goose. The end result of this is like millet, overdraft their own credit, to their image caused great harm. Since the user played in the palm of the hand, in fact, the end was abandoned by the user.

On the other hand, the domestic mobile phone market will have a large number of futures chaos, because the whole industry does not make a practical basis for the rules and regulations. Even if the current domestic mobile phone market is very hot, but the whole market is still in a chaotic state. As long as it is able to enhance the brand image, as long as it is able to attract users attention, as long as it can increase sales, each handset manufacturers are playing all kinds of tricks, and even cracked the final bottom line and moral integrity. This is a devastating blow to the normal market order, which, over the course of the whole, will make the entire handset market falter.

Many people may have the question, Apple and other international giants, is not also in the new machine when the whole subscription form, why not futures? This is because the Apple is very clear to the departure time, will not delay, and will not play without the goods still allow users to book the game, completely according to their own capacity to supply. For example, the iphone 6 series 19th start, all through the Apple website Reservation, all received the goods the same day. And those who 3―4 week shipments, will never be later than this time.

Supply chain for the king, domestic mobile phone unbearable heavy

In fact, many domestic mobile phone manufacturers are distressed in cry, not to play the futures model, but the capacity really can't keep up! Indeed, for domestic mobile phones, the price war, marketing war has not been the focus, now spelled is who's supply chain more powerful and stable. To Millet 4 and the charm of the MX4 as an example, no matter how high you price, but if users generally can not buy, then what is the significance? Millet every time to productivity climbing as an excuse, it seems difficult to climb the slope, small rice 1 until Millet 4 are still at the foot of the mountain. In fact, Millet may also agonies, after all, and Qualcomm's relationship is not hard enough to improve capacity.

The same is true of the MX4, the letter of apology in the previous days, said that the current capacity of only about 10,000 units per day, but also in the climbing stage-if the real daily only 10,000 units, that 5 million orders will not be to 2016 years to digest the end? The charm of the supply chain also has problems, formerly belonging to the small models of the time is their own production, has recently been handed over to the factory, but it is obvious that the running-in still takes time. What's more, the MediaTek chip that is on the fly will only produce 3 million this year, and only 1 million of them will be available to the charm family. Fragile supply chain, let the charm clan bricks.

Why can Samsung become the world's biggest seller of sales? It is because it mastered the mobile phone industry in the middle of the voice, screen, processor and other core components are produced by their own, even if the market demand is large, can fully meet. Even with Qualcomm processors, it is a priority to supply because it is a large customer. and domestic mobile phone manufacturers are dwarfed, almost all the core components to look at people's face, they just degenerate into a "generation factory", once a certain supply link problems, will affect the entire production, sales chain. Even though some of Huawei's models carry their own-built processors, the technology is not very mature and has low capacity and suffers from the pain of supply. In the supply chain for the king of the present, if it is guaranteed to be stable and efficient, is the first domestic handset manufacturers to solve the problem.

Do things, domestic mobile phone manufacturers Long Way

I really want to say to domestic handset manufacturer, no Zuo no die. You know, the current domestic smartphone growth rate has slowed. In recent days, the IDC monthly tracking report shows that 3721.html ">2014 July China's smartphone shipments were down 14.1% per cent quarter-on-quarter." GfK, the research agency, also predicted that China's smartphone market would reach 393 million retail volumes in 2014, with a 12% growth rate of 82% per cent last year. More and more mobile phone manufacturers are pouring into the market, but the whole handset market is getting smaller, which means that there must be a firm out. In such a situation, domestic handset manufacturers still play the game of futures, really not afraid of being user Counterstrike?

In addition, although domestic mobile phones in the domestic and global smartphone market is increasingly important, but whether in the supply chain, competitiveness and other international giants such as Samsung, Apple and other big gap. Domestic mobile phone manufacturers have become more impetuous, must be "treatment" as soon as possible, lay a good foundation, do things, can really stand up.