By the millet, condoms really good

Elephant Condom, is a Liu Kenan conceived and created. Because it went out from millet, so we see it has such as internet sales, Limited, q&a, and so on. It's good and bad, it doesn't need to be snapped up, but it's limited to 10,000. This is very puzzling.

Chinese people like the golden mean, even when it comes to place names. Internet products have always been highly recommended, even extreme.

Years ago, friends discussed the internet to sell condoms, is catching up with my busy time, so did not mind. Until the year after seeing a friend to bring back the elephant condom, only to generate interest. Ask him, "How does it feel?" Frown arch nose, answer Yue: "slightly coarse." Then my friend told me a lot of his feelings about using various condoms, to avoid sensitive words, is not detailed here.

After reading its condom website, I found whether the site or the product itself is very clear design, compared with the traditional condoms do exist some characteristics, such as a single hand open, distinguish positive and negative, plus the attached to the wet towel, dice and so on, can feel the "young man's condom" what meaning.

Of course, because the founder from the millet leaving business, so can see some of the shadow of millet marketing. For example, is completely internet sales, limited, q&a, like red fruits and similar products do contrast (especially Durex) and so on. And the reason that the friend frowns the nose to say "slightly roughness" also comes from this.

1. Compare

Like millet, elephant condoms prefer to compare with opponents. Different is the comparison of millet data listed in detail, CPU frequency, memory size and so on. The elephant only lists the thickness and the amount of oil.

Of course, as a normal male should be concerned about most of the thickness, for the oil-sensitive male friends I still can not stand in their perspective to think. The thickness of the elephant is still 003, said "Still" because the first reaction to see this data is a Okamoto, which is almost the most expensive to see in the major supermarkets of this kind of products. The problem is that Okamoto 003 is only a code for the pursuit of thinness, Okamoto is not sure to reach the level of 0.03mm ...

But condoms, after all, is not 3C products, can not be generalized to the data, in the words of friends called "adhere sense" and "touch" is equally important. Asked the next professional, the answer is that the thin and tactile of the condom is in some way contradictory, theoretically thinner touch, so the need to work and materials on the work, to make up for the pursuit of thin and the discomfort caused by the problem. And I believe that friends think the elephant thin but "rough" problem mostly out of this.

2. Limited

In the limited point it is only better than millet is not need to buy, the disadvantage is always limited to 10,000-even less than the volume of millet mobile phones. Has anyone ever seen a condom change less frequently than a mobile phone?

3. Price

591 boxes, 7 per box, equivalent to 8 pieces of a single price. Check the cat, the famous Okamoto 003 average down 7 yuan A, Durex and Jessbong also needless to say, so the price actually is cancels the intermediate link the Internet price, hold live own wallet but hold the user's wallet, this lets facing "the young person's condom" The thought sentiment why is worthy.

4. Internet mode

This question is more in essence, how is condom fit to survive in Internet mode?

Whether watching movies or life, we often encounter such problems, when the mood came to find no condoms, hurriedly downstairs to buy, which is why all the size of supermarkets put condoms and chewing gum on the shelves closest to the checkout. From this phenomenon can be seen at least two points: first, very few people deliberately put inventory at home, even if there is, it is absolutely not deliberately saved;

On the 1th, if you want to let users buy more to save, then the price should be lower, otherwise they are express, not as direct online buy Okamoto 003 Good, but also to save more money;

And regarding the 2nd timeliness this question elephant certainly is considered, therefore has chosen the most fast Shun Fung Express. The problem is that users are even a single hand, the judgment is the opposite of this time to save, the fastest 1 days of delivery time does not need to save? or suddenly found no condom, immediately on the Internet to buy a, and then said to the female companion, "endure it, tomorrow will be" ... You're a dick!

5, positioning

It is a lot of nagging, not to say that the Internet is not suitable for condoms. The internet has never been a problem to be done, but it has to be fixed, Q&a wrote in the Elephant's official website-Q: Does the elephant sell anything else? A: Of course not, elephants-focus on condoms for 100 years.

Imagine millet rush out of the old siege, need to do the price to force, quality at least with the top old to maintain consistent, otherwise we will rely on innovation. and condoms of the pattern enough, ultra-thin, colorful, particles ... The range of sophistication is getting smaller, and the experience of Durex and Jessbong, the veteran firms, is a risky business in itself.

So when the right time can be more radical, such as Ma Jiajia a little girl single-handedly do things are more passionate. The elephant team has a young man's sense of humour, so why not put it on other products to make it more interesting? For example, role playing clothes, fine workmanship, selected materials, outstanding design--yes, I'm talking about sex goods, and more sensitive examples are not. The core is also to change people's lives, in China this kind of nature is blocked in the environment, it will be easier to make more innovations on the traditional basis. Domestic users are not accustomed to paying for design sense, pre-purchase is a trial, after use will find that the original relying on the design of their own to bring the attractiveness of the disappearance of a satisfying, like a hammer ROM, made a lot of their own interest in the interactive way, but on the substantive issues, unresolved still unresolved. Name is called "big" like, do not make the core products too "small" gas.

In a word, condoms must be done, but no matter how much sales, in the Internet model of the premise, are more suitable as ancillary products exist.

Finally spit a sentence, see an interview founder with their own product effect how, the founder of the answer he has no girlfriend. Lei if you don't use Android and iOS to break the phone market, old man's mouth will spray him to death. Of course, if the founder means to have a boyfriend ... It does make sense to add 30% more lube.

(Author micro-Credit Public account number: Piano Product circle)