By the pre-and-line shop ZTE can be in the network education to share a piece of soup?

The giant's Cross-border online education always inspires such or such imagination. Just completed the mobile phone business restructuring ZTE also played a card: Push online one-on-one oral training products "lobbyist English" (talk915.com), led the circle of onlookers and discussion: Some people say is "internal canteen open to the outside", difficult to stir; some people think that there is information project "Wisdom Education" endorsement, Lobbyist English will have some action. Multi-knowledge network to contact the ZTE Online Education department related leaders, chatted about the product shape and follow-up planning issues. Let's start with a lobbyist. Basic information of English: it is ZTE Network letter (formerly ICT Department, ZTE's "Education cloud" and "wisdom Education" also in the network letter) inside the incubator project, previously for ZTE Staff English learning platform, last May on-line for internal use, recently opened to the outside. Lobbyist English crowd positioning in the low-end, to 200 classes of the second card scheme for example, single section price only 20 yuan, so the direct competitor is 51talk. Cross-border education, first of all to solve the problem of content and teachers. The head of the company, ZTE Overseas offices have foreign teachers, but also a large number of foreign staff, are ready-made resources. So although the selection on the page is not much, but has already reserved a lot of foreign teachers. In the management of teachers, the lobbyist introduced a five-star evaluation system, the user completed the curriculum autonomy rating, "Low evaluation of the foreign church was eliminated." Content, in addition to free dialogue, but also the introduction of new concepts, Longman, Cambridge and other teaching materials and courses. "Ingredients" all, just opened the "internal canteen" next to consider is, how to obtain students? First of all, by joining the rapid construction of online experience Shop network, Offine to online, will be offline requirements into the line. The offline market operation is divided into four steps: Import-cognitive-identity-trust, he thought that education is a kind of precipitation, to let students learn something to reach the parents Word-of-mouth transmission, this chain takes a year to get through. Different from the previous line to join the pure selling learning card mode, lobbyists English hope to be able to more experience and the operation of the ingredients, so that the agency operators get online and offline students repeat the purchase of profit sharing. Within this year, the lobbyist set the target of expanding 50 franchisees. But this may not be the main offline channel-it is understood that ZTE's mobile phone stores will also arrange educational content in the future, ZTE has thousands of offline stores (including flagship stores, experience stores and shop stores), next year is expected to reach 3000 to 4,000. If the channel is fully spread out, ZTE's stamina for education is not small. The other hand is pre-installed, and it is understood that lobbyists will soon enter the pre-installed channels for ZTE handsets. According to Canalys data, 2013 Q2 domestic intelligence machine market ZTE accounted for 8.7%, shipments of 7.7 million units. Although the pre-installed application will be a layer of brush machine to kill a lot of, but such a large amount of space or some imagination. A lot of good words, say a few questions: one: The quality of the teaching process to control the relatively weak pre-installed, but there is no fire up the app is preinstalled, the key or product, that is, the quality of service itself. Lobbyist English, after the user registers sinceLine appointment teachers, through the QQ and Skype to complete the oral sparring, the entire course of service in the process of lobbyist English is weak intervention, which is a hidden danger of quality control teaching. Second: Oral English is not a casual practice of good, to have the results believe that in the country, no one will "not improve the results of training are bullying" against the attitude. Even if the interest class training, also must have the harvest, and can the visual display. Business conversation, go abroad, spoken English test and so on have very strong result to raise the request, and oral training as a difficult to quantify and the image of the service, a few classes to let students feel the promotion is very important, not only is the sense of language, but also have an objective evaluation system, but this point in the lobbyist English has not seen. Three: lobbyist English how and wisdom education fusion even get through? Lobbyist English is not neutral first water test education, at the beginning of the ISE exhibition in Amsterdam, ZTE released the Ieducation Wisdom Education solution. Then based on this program, Invest 1 billion yuan and Huanggang middle School to build "Education Valley", an education information High-tech Park. In addition, ZTE is doing some overseas education informatization solutions. Do education information, to b the strength of ZTE is not missing, but to C of the lobbyist English is another routine, how to integrate even through the use of ready-made educational information resources? This is also a problem.