C2B, do you really need it?

Recently, a lot of my friends have got the custom phone of the green Orange, printed on the photos and their favorite two words, it looks quite special. Green Orange also want to send me a (this since the media did not do it in vain), I said thank you, but http://www.aliyun.com/zixun/aggregation/38534.html "> personalized customization will not be needed, because I am too troublesome."

I am also familiar with the king of Green Orange, met several times, two weeks ago in Shanghai had a long talk. Wang has been engaged in mobile phone manufacturing for many years, people are very real, green orange products in that price segment is definitely a cost-effective. But for their personalized customization, if this is a PR propaganda point, then I think there is no problem, but if it is really a product of the selling points, then I do not want to understand-as a digital enthusiasts for many years, I really do not have custom-made needs ah.

I went to the blue Orange mobile phone website to go through its custom process, I suddenly feel that this experience déjà vu: college When we save the computer is not the way to do it! It turns out we were c2b. Why did you save the computer? It is because the brand machine expensive, oneself buy accessories assemble cheap. Later, the brand machine cheap, and gradually no one to save their own, there is no need to cost that thing.

Actually think about this, the choice that the custom of the green Orange provides, can be satisfied by the difference of different model in the other place. For example, Apple, black white You can choose, 16G, 32G, 64G you can choose it, want a better CPU to buy iPhone5, want to spend a little money on the election iPhone4, this actually and personalized customization can do is not too big difference.

To c2b This new thing, I think we should go to study, think, but can't feel as long as the fresh is good. In my opinion, C2B contains two aspects, the first is personalized customization, the second is flexible production. Most businesses often pay attention to the former, but ignore the latter, in fact, the latter is the essence of C2B.

Why is flexible production more capable of reflecting the essence of c2b than personalized customization? Everyone just use common sense to think about it, what is the most troublesome problem for businessmen? Inventory backlog. Why is inventory backlog generated? Because the first production, after sales. Why not sell first, after production? Because under the traditional channel condition, the merchant cannot collect enough information. What is the real problem that C2B solves? is to collect information in advance, and then guide the production of businesses, thereby reducing inventory backlog, improve business results.

Customization is just a way to "gather information", not all of it. Can I not give consumers the right to personalize their choices, just to buy them or not? It's all right, Remy. The key is whether you can collect enough information to guide production, not whether that information is personalized or not. Do not personalize, can also be c2b.

Kundera has a book called "Unbearable Light in Life". Why is the light unbearable? Because when you are too free and too unfettered, the choice becomes a burden. Many people have a choice of anxiety disorder, and I am. The last thing I liked about the sandwiches because he asked me what kind of bread for a while, and asked me what kind of sauce to ask me, and what vegetables I wanted for a while, oh my God, I just want to fill my belly quickly, don't let me cost so much brain cells, okay?

In the crowd, only a few people are willing to make their own decisions, and also have the ability to make decisions, so they become the opinion of the community leader, become the leader of the Organization, and most people are accustomed to be told what to do, because it is the least effort. Most people don't know what they like or dislike until they see it, they can't decide what they want to do with their products.

I personally feel that the scope of customization may not be that broad or even very narrow. This article ends with two questions:

1, do you think for mobile phones, personalized customization is necessary?

2, you can think of what you really need personalized customization of products?

Wen/Xu Wei (Micro-public number: xuwei0418)