C2B not just provide personalized customization

One time the CEO of an online lawyer called me and excitedly told me that what I was doing was the industry-leading C2B model, where each user made an offer to launch a personalized service on his own site, gathering users with the same service needs, and then the platform's lawyers to meet those needs.

I rub it, it's messed up. Very good a O2O project how to become a C2B project, I forgive the CEO is the traditional industry transformation is not deep, by some so-called experts to take ditch, very serious to correct his wrong view, back to talk about financing when it is not even clear, It is estimated that few investors are willing to pay.

Do not feel absurd, this is true, when the old thief to everyone's children's Day small joke bar. But what is C2B? Some say it's a reverse electric dealer, some people say is personalized customization, the definition of foreigners is: "C2B is a large number of users to form a strong procurement group, in order to change the consumer model in the weak position of a one-to-one bid, so that they enjoy the price of large wholesalers to pay for goods in the interests of", I personally think this is a reverse group purchase.

No matter how C2B definition, since Ma Yun said "C2B will certainly become the future of industrial upgrading, consumer-oriented, flexible production, customized production will be replaced, the net goods will make the profit of the manufacturing industry, the channel will be knocked out, net goods will let all consumers get personalized products." A lot of C2B projects have been on the domestic swarm.

It seems to me that C2B mode is the model which is created by the large scale production mode of enterprise after more than 100 years of rapid development, which satisfies the basic material demand of the people and begins to solve the needs of users ' increasing diversification.

It is a model of providing low-cost products or services in the form of large-scale standardized production, and providing high cost or service between small and customized production, and there is a word that he would be very apt to be a mass customization (Mass customization).

It differs from the traditional mass manufacturing the original mode is by adding product attributes to increase the user's choice, to meet the different needs of users, such as I recently bought the same model with a remote control operation and mechanical operation of two, other properties are the same but the price of dozens of dollars, I decided to choose the machinery.

Mass customization is based on the product of the modular user-customized combination, the production of customized products modular design, the process can be converted as far as possible or part of the transformation of custom for mass production.

In fact, C2B, the most famous of which is Dell computer, as the earliest C2B model practitioner, theoretically each customer purchase the same model of Dell Computer can produce unique configuration results, this combination can be as many as hundreds of.

BMW, for example, has been said to have reached hundreds of millions of custom elements, which means that the numbers we see on the road are similar in appearance, but in fact there is a different heart.

Again such as the current popular plate furniture, it can be based on the user's housing space size, actual use, material style, color styles and other needs, to provide a completely personalized furniture solutions, and prices may be cheaper than buying ready-made.

But in other industries, the C2B model is still in a process of market nurture and acceptance, for example, the recent listing of the main C2B mode custom mobile phone, the green Orange mobile phone, was a friend that this C2B custom phone is very unreliable, one thousand or two thousand dollars can be customized what a good mobile phone ah, ordinary people need only a cheap and easy to use mobile phones, As long as the mobile phone experience is good enough to do, custom service is always high handsome can enjoy, such as custom clothing, custom jewelry.

Indeed, the custom mobile phone in everyone's impression is Vertu this kind of inlaid with all kinds of gemstones, can provide a variety of VIP custom service mobile phones, only Fu Gao can hold a hundreds of thousands of of custom mobile phone to play self-portraits, but the reality is that we do not understand C2B mode, it is not just personalized customization, It would be wrong to equate personalization with C2B.

The real C2B model should have several distinct features:

1, personalized customization. This is certainly the most important is also the main, C2B products must meet the user's strange personalized needs, from the PC era of DIY savings Machine Yan stretched out of the custom computer, to the current mobile phone users themselves brush ROM, dress up mobile phones and so on, all highlight the strong demand of individual users.

But the premise is that these requirements can be modular can be quantified, otherwise too personalized one is not enough professional users can not choose, the second is very easy to become a small public high cost customization mode deviated from the C2B mode.

So as with the traditional C2B model, such as the green Orange mobile phone, the appearance, hardware, software, accessories and services, such as modularity is very sensible, so that users can customize the phone as convenient as a la carte.

2. Strong data processing capability. The traditional mode of production is a large-scale, pipelined, standardized, cost-oriented business model, all the links are manufacturers driven and led, and C2B is consumer-driven, consumer demand as the starting point, in the commercial chain on a link to the waves, inverted-style transmission.

But this demand-oriented is not only to ask consumers to vote on the demand point, and then according to the results of the vote to arrange for the largest number of votes in the configuration of mass production, in the C2B mode requires enterprises to the consumer data for large-scale collection, collation and analysis, so that business decisions can be made on demand Finally, the cost structure of commercial operation changes, and the cost of personalized production is reduced in a large scale.

3, service professional norms. There was a time when a Dell computer was equated with an assembly computer because it looked like the chassis, CPU, motherboard, memory, hard drive, and so on on the Dell page, it was too much of a machine to find a booth in the market. But in fact, Dell computers provide users with far more than just hardware collocation and personalized services, including software, maintenance, consulting, and industry solutions that require a professionally regulated product technology Service system, not the small business that assembles computers.

4, with the whole industry chain. Why do companies do C2B? In addition to meeting the personalized needs of users, more still want to reduce links to reduce inventory and other ways to improve profitability, while the intermediate link loss to the user to reduce costs, so in the C2B mode before the factory's entire industrial chain is very important.

Like the blue Orange handset This kind of has own sale channel, also has its own production base, there are strong user needs analysis and product design team, to understand and meet the user pain point of the modular design, do C2B advantage will be very obvious, in the grasp of resources and control costs, the bulk of the user personalized customized mobile phones, This is a few simple front-end pre-sale outsourcing vendors can not match, also means that these vendors can not achieve the real sense of the C2B model.

In short, C2B is a consumer-driven business, production concept of change, is a business model of change, but also a new technology production, and only for specific people personalized customization, it is only a c2b model of one of the attributes.

This article from the author micro-letter public account "ztalk@ Qinglong old Thief", micro-letter Search "Ztalk" can be concerned about, mainly provide Internet technology, products, trends Observation report.