C2C+B2C+B2B2C Portfolio business model

Foreign language training is a big market, but chaotic, how in such a market to become the most integrated ability of the company?

Shanghai-the company, which is only 7 years old, uses a complex C2C+B2C+B2B2C business model, including New Oriental, VIPABC and global IELTS and other strong foreign language training institutions, as well as 200 million users, 10 million registered members firmly integrated in the hands, and to 1 billion enterprise market value, Become a leader in language learning websites both at home and abroad.

This combination of business model, for most foreign language training companies, can mature use of any one of them is not easy, how the network is built up? Previously did not smell the name of the founder of the Voyayary, how a person?

Started in BBS

The network and BBS Community era has a great (blog, microblogging) association. 2001, Fu Choi Rui to his alma mater, Shanghai Polytechnic University, the original "Hu" founded the English Learning website. "Originally set up a website, did not think of what business model, it is a student exchange for foreign language community." "said Choi Rui. At that time, the site was built, only to see the demand: Students have no money, but eager to improve their foreign language skills through a cheap way of learning.

In order to maintain the site operation, self-study web design, Fu Cai Rui, took a job supplement way. It is said that the first page of Shanghai Baosteel, SVW's history, is the artificial hand in the Choi Rui.

2005, out of the net of the Hu, graduate of the Fu Cai Rui, choose their own business. The network enters the second stage: the personal website is converted into a formal corporate operation.

At that time, Voyayary had only 80,000 borrowings. This sum of money, was all used by the company in the district office rent, Computer Configuration and basic costs. With the free mode still in use, the network faces the threat of a broken capital chain.

However, Voyayary still thrilling to skip the first crisis: because the network actually lasted 5 years, the cumulative number of users at that time has been more than 200,000, so attracted a client ads. As for the advertising fee is how much, who is the Advertiser, Voyayary said no longer remember. However, Voyayary said: "I know that the client is directed at the content of the Web ads, so the content of the King is the foundation of our survival." "Choi Rui does not divert attention, still focus the company's core on the production of foreign language content."

2007, the network attracted the third development. Suzhou Industrial Park to the V-Choi Rui Team to give 1 million U.S. dollars of VC. Voyayary said that at that time, the network has been through the content of value-added services, and constantly accept the advertisers to achieve the trend of gradual profitability. It is this investment, let the network officially rise.

"This money educates us." "First, the team to win time, to concentrate on the Internet to explore new innovative learning model; second, the company from the Disorderly fund management, into a budget management; third, conditional purchase of servers, upgrading of network systems, relocation of office space and recruiting staff. "This money gives us such a student-type company, a shot of chicken blood." Thus, the network into the transformation period, is to comb the enterprise's own resources, which are free, which is profitable, the system division. Fu Choi Rui said that after 3 years of painstaking efforts to implement the basic work, the network has entered a snowball growth channel. By the end of 2011, the net revenue of the network exceeded 100 million yuan.

Voyayary admits that, behind the growth in wealth, it is actually a set of integrated business models that are being developed.

Pattern chain

The "C2C+B2C+B2B2C" business model of the network, and Alibaba Department of the business model is very similar, but Voyayary said he did not refer to Ma, but with Alibaba.

First look at the Consumer-to-consumer mode. From the early BBS, later evolved into today's SNS "tribal channel", in fact, Choi Rui not only retained the community function of the past BBS, but also increased the function of a commercial incubation.

For example, in a community that brings together countless users and registered members, there are a lot of people who not only exchange foreign language learning experiences, but also spontaneously upload courseware for community discussion. Fu Choi Rui found that the business opportunities are: First, the excavation of High-quality courseware, the signing of the author, and then injected into the network foreign language content channel; second, the discovery of excellent foreign language lecturers, and their signing, become the designated author of the web. Therefore, SNS "tribal channel" is not only a free community, but also supplemented the web courseware and teachers. It is said that the network has so far been due to this SNS module, the harvest of hundreds of thousands of courseware content and teachers.

Does not make money the consumer-to-consumer pattern, by "the contract" the way, through the website platform content transformation, becomes the net in B2C+B2B2C the profit selling point in the model.

Then look at the B2B2C mode. In the network portal, there are as many as 9 languages of the channel, the language of learning products, respectively, by shop, group purchase and school three forms of form. which：

Shop products, from language learning kits, language learning cards, language learning books, such as hardware and software products, these products are from the research and development of the network team or external procurement, in the form of a business-to-consumer.

Group buying, mainly for the purchase of enterprises. Voyayary said that in the setting of products, the HU network can be "packaged" way, the language learning content according to the needs of enterprises set up, pricing. However, in the supply of products, the net takes the form of self-developed, purchasing or cooperating with external third party content, namely B2C+B2B2C. However, in cooperation with the third party, will the net loss of resources?

In this regard, Voyayary said, on the one hand, only rely on their own research and development, to meet the increasingly updated language learning needs, on the other hand, through to the third party, not only to make up for the lack of courseware, and can be mutually beneficial cooperation, profit from 30% to 50% of the divided. "This thinking, cooperative mechanism is also used in the same business model of the schools." ”

From this, through the above three kinds of business model of each other cross, formed a network of Alibaba: SNS "tribal channel" Taobao, online shop and schools in Taobao Mall, and group buying in Alibaba. Although Voyayary insists that fee-based products and services account for only 1% of the entire business system, the steady growth of 99% per cent of the free value is enough to give the company a new role in the foreign language training market.