Caesar shares weak Hope electricity dealers borrow money to play finance across the border

Financial this tempting big cake, attracts a shares many listed companies. The traditional main clothing industry faces a decline in net profit of Caesar shares (market, interrogation) (002425. SZ) is sparing no effort. February 27, 2014 night, Caesar shares issued 2013 annual report, 2013 year, the company realized operating income of 506 million yuan, reduced by 4.75%; The net profit of the shareholder of the listed company is 25.4 million yuan, down 31.92% Earnings of 0.08 yuan per share, the company intends to distribute cash dividends of 0.3 yuan per 10 shares to all shareholders. "Our clothing for more than 20 years, the apparel industry for the company is still the main business, the financial sector since last year to do, hoping to cultivate a new profit growth point." "In 21st century, when the economic reporter consulted Caesar's shares as an investor, the company's director of the office responded." The demand for electricity and water utilities apparel industry in the performance of Caesar's shares has been reflected, not only the revenue, net profit both decline, and its completed investment in the two investment projects have not achieved the expected benefits. The company's initial public offering of shares raised a net amount of 558 million yuan, respectively for sales network construction projects, women's production line and product research and Development Center project, the acquisition of Jinan, Guangzhou office space, increase capital Canton market Sheng Clothing Leather Co., Ltd., repayment of bank loans. The annual report mentions that because of the early opening of the shop due to decoration, depreciation amortization, personnel expenditure and other large expenditures, coupled with the current weak domestic consumer market, Sales Network construction project loss of 9.3015 million yuan; Since the women's production line and product research and Development center project began to be put into use at the end of August 2013, most of the production is next spring clothing, sales have not yet been achieved, so the report period loss of 36,000 yuan. Under the impact of electric dealers, Caesar shares also joined the sales channel E-commerce tide. Its test utility operators began operating in the second half of 2011 Taobao flagship store and Independent Mall, the first half of 2012 the company set up an E-commerce department, but this mode of effect so far is not clear. 2013.5 Annual report mentioned that in the first half of 2013, e-commerce sales revenue of 24.1371 million yuan, an increase of 401.03%. In the 2013 annual report, the reporter did not search the relevant data. The report said that during the reporting period, the company increased its efforts to develop online business, in the original cat flagship store and independent platform on the basis of the development of the only products, Amazon and other E-commerce platform to achieve rapid growth; in 2014, the company will increase the investment in E-commerce, acquisition or establishment of e-commerce companies. "Currently in the only products, Amazon two platforms have bought the company's products, the acquisition or establishment of E-COMMERCE companies are currently in preparation, the specific target is not determined." "The secretary said that the electricity quotient of this piece, the first half of 2013 disclosed the figures, is gradually increasing, but because the original relatively small, so the growth rate is relatively large, and control the company's sales data, the electricity quotient brings the proportion of income is relatively small." Borrow money to dabble in financing leases that have long been keen on managing the wealth of Caesar's shares, recently also from banksBorrow to make investments abroad. 21st century economic reporter according to the company 2013 annual report estimates, only 2013 years, Caesar shares on the use of its own funds, raise funds 2.184 billion yuan 55 investment short-term banking products, product types are capital preservation floating income type. Income of 6.352 million yuan is realized during the reporting period. June 2013, the company used 30 million yuan to invest in Tianjin waterfront micro-credit Limited liability company, holding 10%, January 2014 the company completed the registration of industrial and commercial changes; in December 2013, the company launched the establishment of Shantou high-tech zone silver Letter and Communication Co., Ltd., a second contribution to 30 million yuan, Shareholding 30%, as the largest shareholder, at present the company in the preparatory stage, has not reported to the relevant government departments for approval. According to the announcement, January 24, 2014, the company and the Qing Hui Leasing Co., Ltd. (hereinafter referred to as "Qing Hui Leasing") shareholder Chongqing Crown Investment Center (limited partnership), Chongqing Hao Cheng Tuo Days Investment Co., Ltd. signed the "Financing Leasing company acquisition and cooperative operation of the Framework agreement", the company intends to acquire 46% of the shares of Qing Hui lease, The specific purchase price of the underlying equity will be based on the evaluation value, which shall be determined further by the assignor and the transferee, and the two parties shall be the affiliated parties of the listed company. The announcement disclosed that the Qing Hui leasing was established in July 2001, the registered capital of 300 million yuan, 2013 annual operating income of 14.5631 million yuan, net profit of 10.9978 million Yuan, 2013 end net assets of 311 million yuan. The report said, "This investment can only use its own funds, so this investment must be financed through the bank, will also increase the cost of interest, competitiveness and investment risk is the coexistence." "One person familiar with bank lending said the loan should be a bank's acquisition loan, and that the average bank would require a listed company to pledge its stake in its reserve investment, that is, its share of the Qing-hui tenancy." "If there is own funds to use their own funds, not enough words with the bank loans, the current (company) and the bank to talk about the letter of the matter, this aspect of the specific needs of loans, the need for what security, pledge what are still talking about, these are the future. "For funding matters, the former Director of the office said to the 21st century economic reporter. According to the above announcement, the transferor undertakes that the net profit (excluding the Non-recurrent profit and loss) of 2014 and 2015 will be no less than RMB 100 million and 140 million yuan respectively.