Caesar's shares enter a new stage of development

"Success, high-end, taste, national" these elements contain Anson Conrad shares (market, interrogation) of the company's products, after 20 years of wind and rain baptism and the sea fight, "Caesar" This national high-end apparel brand proud of the forefront, the powerful. Financial profit PO, current savings rate increased by 1000% with the power of the capital market, Caesar's shares are standing on a new starting point, sailing sailing. Caesar shares in the direct issuance of shares on August 22, 2013 successfully listed.　　The company to the controlling shareholder Caesar Group, Shanghai certificate, such as 7 of the cumulative issue of 112 million shares, raised capital of 540 million yuan.　　After the successful orientation, the Caesar shares will be further promoted in the aspects of product quality, brand influence, marketing network construction, and lay a solid foundation for the further development and expansion of Caesar's shares. Adhering to the concept of the king of the channel to expand marketing strength Caesar shares this directional additional, the company according to the domestic brand market "channel for the King" Status and its own development strategy to consider, the funds raised mainly to the further construction and improvement of business outlets.　　On the one hand, increase sales network construction, the formation of self-employed, distribution supplemented by the sales network; On the other hand, the company will implement a "going global" strategy to increase investment in the Hong Kong market and develop European business through Hong Kong. It is understood that Caesar shares the targeted additional funds raised, the main investment projects are: domestic sales network construction, the proposed investment of 470.4 million yuan, 69.65 million Yuan to Caesar (China) Shares of Hong Kong limited to increase capital, including China, Hong Kong, Macao Marketing Network construction 24.63 million yuan,　　Hong Kong Operations and Design Center construction 43.22 million yuan. The high level of terminal channel management is a significant advantage of Caesar's shares in marketing. Through more than 10 years of development, the company has accumulated rich experience in terminal channel management.　　461 Caesar brand Sales outlets have covered 30 provinces in the mainland, municipalities, autonomous regions, more than 100 cities and Hong Kong region of China.　　Caesar AG adopts the vertical management model, has the good central control force, the control covers the design, the purchase, the production, the distribution, the sale, the information feedback and so on entire operation process, has the strong resource deployment ability. In recent years the company also increased the investment in E-commerce, the first half of 2013, the company's E-commerce sales revenue of 24.1371 million yuan, an increase of 401.03%. In the traditional sales channels, the future of the company is still focused on the construction of proprietary shop, while optimizing the dealer network.　　In addition, the company will increase the investment in the Hong Kong market, since 2008, the company set up a wholly owned subsidiary in Hong Kong, to June 30, 2013, the number of stores in Hong Kong 6. Strive to build national clothing brand typical Caesar shares is a high-end brand apparel representative of one of the typical.　　In the course of development, Caesar AG formed including high-end men and women, leather, accessories, leather goods, including a complete product line, the main products for "Caesar" brand high-end women's clothing, men's, leather products and accessories. The women's apparel consumer group in Caesar AG is located in 35~55 years old career success of mature women, women's products are designed to reflect the "noble and elegant, capable and unique" clothing cultural connotations, design style is closely followed by European and American fashion trends and into Chinese characteristics elements.　　The company by virtue of leather apparel, women's clothing in the domestic market accumulation of high-end brand image, in recent years has focused on the development of menswear products, the men's clothing target consumer groups positioned in high-grade, high-income successful people. After the listing, Caesar AG in accordance with market development and market segments demand, has acquired a set Sheng company and Xinyu Company. At present, the company operates a brand: KAISER (Independent brand), Kaiserprince (independent brand), LUSEFA (independent brand), Thomaspink (British brand), Palzileri (Italian brand), Allaire (French brand),　　Formed a series of and "Caesar" brand positioning and target consumers have a high degree of relevance and complementarity of the brand chain.　　According to its own characteristics, Caesar shares hired with the brand temperament to match the star spokesperson Wuxiubo and xuqing, further enhance the brand image, establish "Caesar" brand in the high-end field of unique taste.　　Adhere to the high-end line, the competitive advantage of the obvious Caesar shares in June 2010 IPO, the company's core advantages of the building to spare no effort, at present in the brand and channel has formed a certain advantage. Caesar AG since the creation of "Caesar" brand at the beginning of positioning high-end market, adhering to the "Quality win, Brand management" business philosophy, through more than 10 years of market accumulation and market testing, has a wealth of operating experience; "Caesar" brand by virtue of consistent high-quality manufacturing, personalized creative design, unique version,　　European and American fashion trends and Chinese elements perfect fusion of the unique design style and the brand contains the humanistic connotation and social connotation, become the leader in the domestic fashion industry. Adhere to the clear high-end market positioning.　　The early 90 's domestic high-end brand gradually appeared, but as the market competition intensified, the lack of brand investment, the majority of high-end brands gradually die out, and the remaining majority of domestic high-end brands have been unclear positioning, the original owned high-end consumer groups gradually lost, product positioning gradually decline phenomenon. "Caesar" Brand since its inception has been targeted consumer groups in the successful business, politicians, adhere to a clear market positioning, and constantly increase brand investment.　　The consumer group has a strong economic base, have a strong desire to buy and the consumer outlook on life and values have been relatively mature, so the style, fashion has formed a certain preference, has been from the pure physical material consumption to the pursuit of spiritual enjoyment of the consumption mode of change, the brand has become an important factor in the purchase intention, with a strong brand loyalty. "Caesar" brand through the target consumer group accurate positioning, unique product style and a single brand multi-level product coverage strategy attracts a large number of high-end customers, forming a group of loyal consumer groups. Thus creating high-end "Caesar" brand, will lead the domestic future fashion trend.