Cai: Simplicity is the key to winning a product

Internet companies should dare to survive

Mobile Internet and Internet users have a lot of behavior and habits, internet companies to launch mobile Internet products, need to have the courage to survive, to dare to abandon everything. So internal innovation is difficult, because to innovate may mean to lose their lives and the original business model.

Second, the mobile internet popularization has ended

In terms of users, the mobile internet has ended, China has more than 500 million mobile phone users, the vast majority of the smartphone user, mobile internet popularization work is basically over, and now enter the home for the user phase. The first stage tool and the Information app War is almost over, and it's too late to start doing it.

Third, the people get the world, only the localization of the company to win the future

Many people to the north as the main Internet users, in fact, is wrong, the user here are urban white-collar, and the 3-4-line city and rural user shape is completely different, they only occupy a small number of internet users. Only to occupy the vast majority of the 3-4-line city and rural users to win the market. Chiang Kai-shek was this mentality, the occupation of major metropolitan city, the United States support, the main generals and officials are returnees. The end of the world was Mao Zedong this cock silk to take away, the reason is he understand the needs of small and medium-sized cities and rural users. Baidu was able to win Google in addition to policy reasons, but more important reason is that he has posted and know the completely localized products, to understand the needs of Chinese users, high viscosity. News client The first stage of the war has been played, the equivalent of expedition, we occupy the first batch is also the elite and white-collar users, Sohu is the lead for the time being. Next can win the world, or civil war, to see who can more grounded gas, to get to the 3-4-line city and rural users.

Four, the best product is simple, the product interface less change

Xingping do HAO123 is the Internet's early best products, he was 10 million bought to Baidu, now Baidu relies on this piece of revenue nearly 2 billion, only 5 people in the maintenance. He later ran to xingping hometown of Shantou to find xingping, let him do 4399, the product is also very simple, is to let users directly in the first page will be able to find the game he wants to play. Product has a principle is that the interface less change. The original HAO123 and 265 interface has been very bad, but very little change, because user habits and paths once formed, the interface is easy to use or not too important, if changes, will result in a sharp drop in traffic.

The core of the outbreak period is to capture users

In the next 1.5 is still the outbreak of mobile Internet, this period do not consider the business model and profit. The market leading in the outbreak period is very important, the end of the outbreak period of user-led, that will lead the long-term, the outbreak was led by others, basically no. Many people are afraid of Tencent, all said if Tencent also do how to do? In fact, as long as the outbreak of the lead, Tencent did not use, such as 4399 was to seize the outbreak of the development, and then Tencent and do a 3366 can not surpass, there are like search, electricity, portals and other Tencent in the outbreak of the basic can not be surpassed. News client in the next 1.5 or so time, still is the user's outbreak period, grasps the user is the core matter.

Vi. Sanghui Union

Baidu had just been out of the door, and not much traffic, and finally really up because Baidu later found a personal Webmaster Alliance cooperation, divided into personal stations, set up an interest union. At first we thought that the flow in the three major portals, and then know that the personal station of the joint flow is far larger than the three major portals, and soon Baidu up, and then acquired the HAO123, in fact, HAO123 early is also one of personal sites. Taobao is also, Taobao is the result of Jack Ma inadvertently inserted, the original Alibaba in order to defend the ebay into business-to-business to do a Taobao, meaning you do business-to-business, I also do. But ebay finally put the three major portals of the ads to buy out, Taobao can not find ads, and finally Taobao also because they also find these personal sites to put, and finally found that the flow of large cost low effect good, and then up.

Seven, mobile Internet and PC mobile network three major differences

1, take photos, the United States Mito now 440 million of the picture processing, the average active users one months to deal with 50 photos, the visibility of the user's demand for how high. Micro-mail, micro-Bo and other photo demand is also very large, photo is mobile internet and PC Internet is one of the different places.

2, LBS, mobile phone can be based on the location of users, geographical location to provide users with differentiated localized content and services.

3, social, social is the core of the Address book, rather than micro-bo, micro-letter established relationship. Micro-letter in addition to the original QQ relationship, the core is still based on the relationship between the Address book. This is the most realistic and up-to-date chain of relationships.