Cai: Tao spell device, the device is More, think more "way"

Absrtact: December 5, Car easy to shoot co-founder Cai in the Billion Bang Power network hosted the ninth China Online retail conference said, when the internet comes, no industry can not touch, do things must find pain point to have the opportunity, the road spell device, the device is the end

December 5, Car easy to shoot co-founder Cai in the Billion Bang Power network hosted the "ninth China online retail annual meeting," said when the internet comes, there is no industry can not touch, do things must find pain point to have the opportunity, Tao Spell, the device is More, do not use tactical diligence to make up for your strategic laziness, more consideration " Way. "

It is understood that this Congress has been held today in Chongqing Empark Grand Hotel. Meeting around the "real economy how to occasion" the theme of the annual meeting, respectively, "Big situation:" Good? "," Electric business industry: OK? "," Mobile electricity dealer: can? "," online retail: Will not? "And other topics have been pragmatic discussion and exchange. At the meeting, Cai published the main "internet thinking to build a second-hand car O2O innovative model" speech.

(Warm tip: This article for the first draft of shorthand, to ensure that the site guests original intention, without the omission, or a mistake, please understand.) ）

The following is a transcript of Cai's speech:

Car easy to shoot in 2013, the office location in the North Star Shopping center, the United States Regiment in the car easily photographed upstairs, the United States Regiment is so far the most typical O2O mode of electrical business. You know, group buying is to take the line of rich capacity to negotiate to get a reserve price, and then online access to traffic, so that both sides benefit. Actually, the O2O mode of the online initiator is limited, the first line to have a rich capacity, the second capacity to have a standardized process to be able to butt, third, with a standardized process, but also to consider whether there is a corresponding it tool.

In the past few years, we may find that with the early years we saw a different group, then many of the group purchase site, one day may only have a brand, less business, traffic is not enough. Later it was different, including a lot of traffic on the line like the American Regiment, but what was the biggest problem in fact? At that time, the United States Regiment launched the concept of buy film tickets, found a large number of cinemas have rich capacity, consumer demand for the film is still very large, so they made a match, but the problem is, many consumers buy movie tickets to use when the full, there is no place to spend, consumers feel very bad, and the movie theater bosses are not happy Today, a lot of people tomorrow no one, and then the United States Regiment pushed the cat's eye son, the biggest benefit of the cat's eye is that when I find out that your IP is not connected to me, I push a set of IT systems to you so that when the consumer initiates a consumer experience online, I can understand the experience that I can enjoy in the future. I know where I am and where I am and where I am going to experience consumption at which theater, this is a good o2o, so when the cat's eye after the launch, then feel that at least in the movie ticket sales on the line I am afraid someone will be difficult to break through him, and now we have seen, they are indeed the market first.

When it comes to used cars, we all think it's a very heavy thing, so high customer unit price, so low frequency consumption, whether it is to sell second-hand cars or buy used cars are very low-frequency times. Many internet dealers believe that more than eight months of consumption, is already not the target customers, and second-hand car electric dealers? The consumer that the second-hand car electric trader faces is a few years only consume once, but we have to do, why? Because the internet doesn't touch the industry when it's changing all the industries, because we think it is our biggest opportunity, because when the internet comes, no industry can not touch, why can not touch, because it has pain point, I think do things to find the pain point to have the opportunity, the Tao spell, the device is More.

Don't use tactical diligence to make up for your strategic laziness, think more about "way", especially the advent of the Internet today, in with a lot of automotive professionals to communicate with many manufacturers and distributors of consultants, so the most talked about is: you may not know where your Grave digger is! For example: The media, the first two years of traffic radio is very hot, because the rise of cars may be more and more promising, and these two years, why not? There's not a new media show, in fact, there are drops, the mainstream crowd listeners, taxi drivers in order to be able to get the best revenue, to put energy on this, to pick up a single grab, so this time, you do not know who killed you!

When it comes to used cars, everyone knows that the new car is a high price, because its entire interest chain system is a closed, the manufacturer to monopolize this interest chain, all products by the manufacturer for sale, when the monopoly enterprises appear, the consumer's shopping experience must be the lowest, most uncomfortable, but there is no way, you can not break, Because the chain of interest is very firm and uses a lot of illusion to make up, for example, we are now the car manufacturers, see most of the state-owned enterprises accounted for more shares, it seems like in the consumer market to earn money should be our own enterprises to obtain the greatest profit, in fact, each new vehicle into the domestic time, there are a large number of intellectual property costs, When a foreign company introduces a product to a Chinese partner through its domestic subsidiary, the car may be 300,000 of the price, but sorry, 100,000, or even higher costs are through the intellectual property costs to the foreign companies, the territory of two joint venture to the remaining profits, so high profit output, Who's going to pay for it? There is no doubt that consumers must pay the bill. Why do consumers pay? Because it has no choice, because the closed system exists.

With a standard BMW new car, for example, a BMW plus an acquisition tax of about 540,000, in fact, two years later, the car is only 370,000, because the first year of impairment is about 15%, if someone sold the second-hand car two years later, then again two years later, that is four years later, the car will become 320,000, So we found that second-hand car is a very high cost-performance consumption.

But why no one to consume it, first of all consumers have a lot of doubts, in the face of such a high rate of depreciation, in fact, many mature consumers have a choice, why we can not choose used cars, but must go to choose a new car? Economical and affordable, low depreciation rate, adequate accessories, the choice of large.

In the third party has a lot of service providers, which includes maintenance, now after the sale of enterprises O2O are doing very well, indeed cost-effective, under their impact, now 4S Shop system has no power to fight back. You can imagine an Audi's small insurance, about 1200 yuan, then if this is done in the roadside shop does not need to spend so much money, then why do people go to the 4S shop? Because there is security, so a lot of smart people choose to do the Passat maintenance, why go to the Passat shop? Because the wife all know, they use is a hole, using a hole in the hole of the goods they are the same, in the repair, maintenance and maintenance are the same, so may be in the Passat shop as long as 600 can be completed. Because the manufacturer receives the spare parts is consistent, he uses the same spare parts is in order to save the cost, the same spare parts dozen different logos will sell the different price.