Cai Weibo marketing: 32 iPhone4 plus 16 ipad

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Cai Weibo Marketing

Sina Science and technology news June 19 morning, the famous angel investors, 4399 game chairman Cai, is trying to build through Sina Weibo (http://t.sina.com.cn) from the media, and the cost is 32 iPhone4 and 16 ipads. Cai is expected to have more companies and individuals in the future to be micro-blogging changes, he himself is one of them.

Put 400,000 playing Weibo

The Twitter-topped list of Sina Weibo, the top of the list this week, is a microblog of the same content. Two days after its issuance, the microblog has received more than 36,000 forwards and almost equal numbers of comments.

It was Cai's victory that sent the microblog. He used 139 words to organize a Sina Weibo activity: The top 32 guessed the World Cup four-strong ranking of Bo friends, will get a new iPhone4. At the end of the day, the participants were able to get other prizes, even in 32, before six o'clock this evening.

This is the second CAI since June. At the beginning of the month, 16 Sina Weibo fans counted thousands of personal stationmaster, each obtained the CAI to send out an ipad.

32 IPhone4 plus 16 ipad, if this is regarded as microblogging marketing, Cai wins the cost of nearly 400,000 yuan.

Intended to be built from media

"The first event has a lot of contingency," Cai Sina Technology, said, with the first activity, only to trigger the second send iPhone4 idea. Cai said only to webmaster gifts to other Bo friends unfair, so launched the World Cup and iPhone4 two hot combination of micro-blog quiz.

In Bo Friends Harvest prizes at the same time, Cai also through Sina Weibo, accelerate the formation of the brand image from the media.

April 15, Cai issued the first microblogging, has issued 550, the daily average of more than 8. Weibo active Cai has not often been interviewed by the media, for this change, Cai explained that his Mandarin is not good, through micro-blog way to more clearly express their meaning.

In the eyes of Cai, it was hard to imagine that the individual created the media before, but Weibo gave everyone a chance. "There will be more and more people using microblogs, whether they are individuals or businesses," Cai said. (Menghong)