Cai Xiaoyang: 15 minutes "Get It" VCs

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"There should be a good accumulation before starting a business, and it will be easier to start a business with seniority." "Easy to get Media chairman Cai Xiaoyang special emphasis on entrepreneurship needs to accumulate, as" the first batch of outdoor media professional managers, he knows the difficulties of entrepreneurship.

January 22, 2008, easy access to media and investment company IDG signed a financing agreement, successfully completed the second round of financing. "Our company's two financing is very smooth, the main reason is that I have accumulated better in entrepreneurship, so venture capital is also willing to find us." "Cai Xiaoyang said.

As early as January 2005, as the Beijing Subway Advertising Limited Company general manager Cai Xiaoyang joined the mass media. He recruited 150 salespeople for mass media within one months, increasing the amount of advertising in the mass media from 2 million to 20 million dollars. These outstanding performance, makes the venture capital firm also to be surprised, the venture capital company's head directly to Cai Xiaoyang said: "Our investment enterprise mainly still sees the person." The IDG manager decided the investment plan only after talking to Cai Xiaoyang for 15 minutes.

From a professional manager to entrepreneurship, Cai Xiaoyang Frankly even himself did not think. Because he had worked in the international well-known enterprises such as Procter and Gamble, Gillette, Amway and so on, he once enjoyed a very generous treatment, and he repeatedly stressed that he was "determined not to start a business".

In the 9 months of mass media, Cai Xiaoyang and his sales team in the National building advertising market to do with the media chamber, but the mass media but before the listing to 325 million U.S. dollars price was ceded to the media. "In the company, I have done a person under the post of people, at this time I found that professional managers can not do their own thinking, but also not fully share the value of the company after the listing and achievements." Cai Xiaoyang thinks this is the reason why he finally chose to start a business.

"I think entrepreneurship is to have enough network, the second is to have the experience of managing a large team, the third is the flow of funds to smooth." "Cai Xiaoyang said. When he thought he had these conditions, he came out of the mass media. In September 2006, he and partner Chen established the easy access media and became the chairman of the company. Entrepreneurial projects are Cai Xiaoyang from abroad.

Cai Xiaoyang in a foreign hotel to see an exhibition rack advertising, which can provide a wide range of tourism services such information, for tourists is very convenient, this is easy to access the media dissemination of the advertising model. "In the UK, there is a company that has the same name as the easy to get media to do a stand DM single page ad, and now it is all over the UK." Advertising is very common abroad, but the domestic is just a blank. "Cai Xiaoyang said.

Entrepreneurship needs help, and Cai Xiaoyang has played a role in networking. He has been engaged in the media industry for several years to bring out the subordinates, has become the major media companies of the backbone of the business. "My mode of operation should be quite unique, I let these regional partners themselves pay for the market, in the high-end apartments and office places our display racks, and so the market is big enough to synthesize a whole, I promise to give them heavier options, each of them need to make profits in the region, this year, They traded their profits for options. "This is the business model that Cai Xiaoyang plans.

Speaking of the company's future development goals, Cai Xiaoyang expressed confidence: "We have to do in addition to the media, in the Nasdaq listed another Chinese advertising company." ”