Calm view of "Social picture application" hot phenomenon

Recently, the domestic continuous burst several hit picture class application: Crazy guess figure, Baidu Magic Map and magic diffuse camera. The use of micro-Bo and micro-trust friends ring platform, these several applications successfully completed near the virus-like expansion, such a phenomenon will naturally arouse people's guess: whether the picture will become the domestic mobile internet a new tipping point?

However, the reality of the idea poured a cold face, you will find that these domestic picture products but also did not escape the life of a short period of time, after the scenery, then quietly disappeared in the mobile internet world.

Please follow my eyes fixed in the world, whether it is the first round to detonate the Instagram, or borrow pictures quickly popular Snapchat and Bitstrips, the industry generally passed out a strong signal, The image of this information carrier in the mobile internet has a new and exciting space for development.

If the picture really is the general trend, then exactly why, the domestic photo-application Whether it is "copy copy" or "New invention", even if hard all the way also difficult to foothold in the lake and the world? Picture class application in the country is not a valuable field?

To better answer this question, first of all to understand the domestic and foreign picture products are different, as well as the picture of how the product is fire up.

Picture social core value still social

Instagram was a 1 billion dollar acquisition by Facebook, and image applications became a hot pursuit for the industry. Domestic popular applications are not a few, but at present all applications will focus on the product "tools", and seriously ignore the social factors.

If a careful study of Instagram will find that Instagram for the image processing is only a few different filters, Instgram's own clever and not heavy, its core essence is a picture social platform, rather than a picture tool. Social networking is the primary capital that Instagram deserves for Facebook to buy, because socializing is a long-term requirement, and images are a social tool.

So far, the domestic picture class product is at most a tool, has not become the social product. There are two major problems, the "copy" of the product itself is not customized for the Chinese not enough grounding gas, and the original social gene by the domestic strong channels and special user habits stifled; New inventions, although the product has made a brief novelty, but the product itself only pay attention to the utility of ignoring social, so the life cycle is very short.

"Copy copy" products face the actual situation of the collision. Domestic users are more reserved, not accustomed to sharing life with photos, it is difficult to form a continuous picture-sharing circle; fixed this, some picture class application in order to attract users, have chosen to do "beauty", but the beauty market competition is fierce, hardware manufacturers, software (similar applications) and platform are involved in "beauty function", the competition is particularly fierce.

A more real reality is that domestic users tend to store pictures directly on their phones and then share them with Twitter and friends.

Worst of all, these imitation class application of "function" replication is very high, plagiarism, in the fierce competition but no one can better solve the above listed several problems.

Of course, in addition to these "imitation" applications, there are also a lot of "Chinese creation", such as crazy guessing (a look at the picture guessing game) and the Magic Diffuse camera (animation camera). Unfortunately, the utility of these applications is even more pronounced, and social networking is largely dependent on micro-blogging and micro-mail.

Such products are often spread quickly in micro-blogging and micro-trust circles with innovative and playful features. However, the use of this novel social expression is not high, users will not be more than a day or frequent use every day, once the micro-Bo and micro-platform exposure reduced, such products will quickly fade out of the user's view, and even quickly replaced by another new image tool.

What is the real meaning of pictures in mobile society?

In fact, in addition to Instagram using filters to detonate the hot spot, many other foreign applications are also trying to tap the value of the image in mobile society.

Many people think that Snapchat's "Burn After" feature provides a safe platform for young people to send photos to each other, as well as users who want to send trade secrets or sensitive information. But the trend behind this is that humanity has entered the stage of "excessive sharing".

Especially for those young people who are born with the information they share on the web, they are more able to capture what they can share at any time after they have a mobile phone. These are not all good things, they may be just faces or meaningless photos. There are social networks that are not suitable for permanent recording of these content.

As a result, Snapchat's real-time image-sending pattern satisfies the privacy needs of the picture-sharing.

Bitstrips, who became popular on Facebook, tried to use rich comic scenes instead of text to describe the user's state, because Bitstrips's custom controls made it more of a social gene than a fixed template for the Magic camera.

The Chinese richest man Li Ka-shing, a privately held investment in Victoria Harbour, recently invested in Bitstrips. The chief manager of the Victoria Harbour investment week Triumph has implicitly explained its investment rationale in the question-and-answer website. She believes that the craze for self-portrait applications will soon be over, and that the next "promotion of personal creation" image application is going to be popular, and Bitstrips is just the beginning of this type of application.

In summary, the picture itself and its various possible variants have injected new vigor and value into the society, but the fundamental value of the photo-delivery is still better to meet the social needs.

This shows that for the domestic photo service to the application, not only to more grounding gas mining domestic users of the picture needs, but also in the function and mode of innovation, product design in the operation of more attention to social gene cultivation.