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Believe that a lot of seoer wake up first thing will look at their optimized site rankings, included, outside the chain, and so on, if found included, ranking, outside the chain have to upgrade of course will be very relieved, the work of the poor did not white, if once found that the site was K, I think we will be like a sunny thunder like a depressed.
In fact, the major search engines have their own set of mechanisms to analyze our site, according to the various circumstances of the station to give a rating, but many seoer think my site no problem ah, included, the chain is very stable ah, how suddenly ranked off? How to explain to customers? So many questions, Below we on the right to reduce and how to restore the weight of the site as soon as possible analysis!
1th, we start from the novice easy to make mistakes in the place, such as: Title modification frequent, outside the chain hair too much, the chain mass cheating, the article copy rate is too high, readability is too bad, server instability and so on.
Title is well-known can not frequently change or even replace unrelated keywords, especially the site content is not related to the word, for example, you do is a mobile phone station title but put refrigerator, outside the chain is a lot of novice come up to do a poor job, afraid of the chain less friends even use mass software, This consequence by the search engine found by K will be very miserable, the article updates the problem, if not original words as far as possible to do high-quality pseudo original, the minimum customer can read, is a complete article, server space problem is a mishap, if unstable do not care about the money, timely replacement of the host, not for a big tree and loss of a forest.
2nd, I think a lot of veteran will often make mistakes, such as: Friends chain too much, site over optimization, the same site structure, site modification action too large and so on.
Friend chain problems old growth, and some seoer in order to be able to and high PR site do not care about the number of site friends chain, lead to a lot of outbound chain, and even some webmaster make low-level mistakes, the friend chain as a whole station link, suggest you try not to do the whole station link, the number of friends chain I personally suggest 40 or so advisable. An example of excessive optimization, keyword density problem, some people always see the keyword density, the word density is low on the word of the words, leading to keyword density suddenly soared up, in fact, the natural update is very good, not too deliberately to focus on keyword density, Website structure problem: A lot of site basically is to apply ready-made CMS directly to change a need industry pictures and some simple changes on the line, cause and other site structure is similar, cause duplicate structure, finally talk about the revision problem, a lot of industry bosses do not understand the network and optimization, look not good-looking straight to do a new station, or change, This is more common and headache things, need seoer and boss good communication, try to use fine-tuning to revise, 1.1 point to modify, as far as possible to avoid drastic to modify the site.
These are basically the most common site is down the right reason, I began to analyze the right after the weight to restore.
Down right after we first don't panic, the calm down carefully think about the analysis of the site is k reason, the problem is there, find the problem and then to amend, do not encounter the right to stop outside the chain, stop updating, modify the site, modify the title and other operations. If your site is suspected of malicious cheating, then first must clear the malicious cheating operation to talk about recovery. For example: garbage content, purchase links, and so on, must be removed, of course, if you send out the chain of this relatively sad reminders, because the software hair you can not be a delete, and also stressed that all Black hat operations are malicious cheating. , this Baidu proposal also has pointed out, if cheating, then try to remove cheating tools to get out of things, Baidu recovery period in general in 2-3 months or so, Google's recovery period of about 1 months or so, excluding cheating means, if your site 1-2 weeks reply is not your site is down right, But the search engine's data errors, of course, is a good thing. There is also the recovery period as much as possible to focus on correcting, such as promoting your audience to increase. such as: Micro-bo, QQ, yy, forums, etc. to promote, thereby increasing the weight of the site. Hope that through this article can help the owners down the right to restore site rankings as soon as possible.
Summary: Encounter is down right, calm not panic, analysis of the problem, timely correction recovery.
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