Camel costumes Try to power the confusion: refused to VC said play does not turn to capital

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; November 16 News, in spite of the recent U.S.-State costumes have just come back, still can't stop the traditional enterprises of the electric business enthusiasm. Guangdong Camel Garments Co., Ltd. General manager Wan Jingang recently to Tencent Technology, the electric business is full of confidence, this year online business can do 300 million, accounting for 10% of total income.

However, Wan Jingang frankly for the electric business is still confused, the biggest difficulty is whether to attract VC to enter. At present, camel apparel to VC into their own business to take the attitude of rejection, said play does not turn capital.

Taobao is mainly dependent on the independent business-to-consumer is the direction of development

Relative to the United States and the state of clothing high-profile into the field of electricity, and hit huge sums of money to build the state to buy the net, finally in the investment of 60 million yuan after the bleak end, camel clothing relatively stable compared. April 2010, Camel Camel brand entered Taobao Mall, July officially began to normalize operations. Difficult to start the camel shop, the daily UV only more than 1000, one months to sell more than 700 pairs of shoes.

So far, camel camel clothing test water E-commerce 1.5, has been in Taobao and other E-commerce channels on the laying of men's shoes, luggage leather, outdoor sports, women's shoes and other product lines, their own independent business mall is also actively preparing. Camel costumes More ambitious plan "net" Luo World, will be offline dealers all pull up the electric trade routes, two-track parallel.

According to the Camel Apparel general manager Wan Jingang introduced, now the network shopping group is no longer like a few years ago in the incubation period, but mature, consumers pay more attention to cost-effective. For the enterprise, although the on-line goods price is relatively cheap, the offline brand price is high, but the offline brand usually will discount, the overall view enterprise obtains from the individual commodity income does not have many changes.

Wan Jingang said, from the present, camel clothing from Taobao Mall to get the data is relatively benign, and data analysis is very clear, 5 minutes before things can see the conversion rate, the number of purchases, the price in which the more concentrated. From September 19 to October 20, we did a ticket-delivery activity on Taobao Mall, which reached 10 million of the sales scale. ”

Camel costumes for the current attempt in the electric business is more satisfied, this year, camel clothing total income is about 3 billion yuan, of which the online business income can reach 300 million yuan, accounting for 10% of total income. From the online revenue sources, mainly concentrated in Taobao Mall, from their own independent platform income can be ignored.

Taobao Mall flagship store and the relationship between the platform, Wan Jingang to explain, said that their independent platform is not Taobao shopping mall flagship store supplement, but a development direction. Camel dress plan first in Taobao Mall for some time, and then increase the strength to do. "It is more difficult to be independent, and it may take a year or more to wait, and the industry is not in the breakout period," he said. ”

Wan Jingang once said: "We are faster than other traditional brands, when they are hesitant to do electric business, we have been the first to do; now we want to be faster than Amoy brand." "In Wan Jingang's view, E-commerce is an unprecedented historical opportunity that must be grasped." This is his business intuition.

Refused to join the VC said camel clothing not lack of money

At present, camel apparel electric business has set up an independent company, from the design, procurement, production, sales, finance are operating independently, and attract capital attention. However, camel clothing is unwilling to introduce outside investors, only hope that through their own funds to move forward independently.

Wan Jingang said, he is to do industrial people, do business is accustomed to their own decisions, but not familiar with the play capital, the wind into, investment in, in the future to consult with them, which makes decision-making more trouble, their mind is not so wide. He also bluntly: May the electric business enterprise more wants to attract the investor attention, but the camel clothing does not need the money temporarily.

"I was thinking, is not let investors in the future, our electric business can do a little bit bigger, but, specifically how I have not thought clearly." This may be the generation gap with young people. Our generation has been doing it since childhood, not I have such a control desire. "In Wan Jingang's view, the most suitable time for the introduction of camel clothing is before the IPO."

Wan Jingang has undoubtedly placed the electric business in the next generation, said that although the son is only a junior, he is very interested in electric business, said the electric business can be creeps, but let the traditional industry he obviously "not cold."

Wan Jingang's statement is no doubt consistent with earlier statements by CEO Xu Xiaohui. Xu Xiaohui has stated that many traditional businesses can go through very long periods and struggle to the point where they are today. When they face the rules of the new Internet game, there are very big challenges, it is difficult to accept the fact that others share their own equity, in this respect the second generation is better than the older generation advantage.

It is noteworthy that the large warehouses closed down, the state purchase sadly ended, Cofco I buy a network applauded not draw, Li-Ning E-commerce director Lin, the Secretary of the Ministry of E-commerce Zhao Zhi, the company's E-commerce director of the recent departures. Recently, traditional enterprises have suffered a series of "Waterloo".

In the process of access to the market Camel apparel business is undoubtedly full of dangerous, Wan Jingang and how much patience to let the electricity business not fall on the way forward, these are worth looking forward to. As good Tesco founder Luming said, E-commerce may start earning more time than traditional enterprises, break-even point time directly affect the traditional enterprise decision-making. It is an important factor to determine the success or failure of traditional enterprises to tolerate the investment time of electric business.