Camel flagship store deal singular more than 400,000, sales more than 100 million yuan

Camel Camel general manager Wan Jingang to billion power network revealed that the camel double 11 total investment 6 million yuan advertising, flow conversion rate of up to 18%.

Wan Jingang said the 6 million ad investment was slightly higher than last year, but the cost of advertising has declined. Camel double 11 to promote the main natural flow (including early through the activities to attract the collection of shops, coupons, etc.), Taobao, Taobao outside the hard wide, through train, Taobao customers, drilling exhibition and other means.

Billion power network to understand that, in order to this year's double 11, the camel a year ahead of the new warehouse, early March to start the selection of goods, half a month ahead of the warm-up publicity. The double 11 camels have launched a total of more than 100 new products, the proportion of the product with the real store from the daily 5% to 50%. Which accounts for about 20% of the total store, sales accounted for 80%

Wan Jingang to billion power network, said this year's camel's logistics target is 100,000 daily, the 11th night actual delivery has reached 150,000 single, 13th night actual delivery of 250,000 orders. "There will be no detonation, we have a shipping agreement with Shentong." ”

Billion power network learned that the camel is this year's double 11 first sales of broken billion brand, sales finally in men's shoes category ranked first. Camel 2011-year double 11 of the day's sales reached 50 million yuan, ranked first in men's shoes category, Taobao Mall overall category ranked third.