Campus Anonymous application Yik Yak funded

According to foreign media reports, the local anonymous communications platform Yik Yak recently announced that it has completed a round of 10 million U.S. dollars in financing, DCM-led, Azure Capital, Renren and Tim Draper. Yik Yak earlier this year caused a storm of controversy, because it was used by middle school students to intimidate the Internet.

At this point, Yik Yak's total financing amounted to $11.5 million trillion – it also received 1.5 million dollars in seed financing in April this year, DCM-led. The company said it would use new financing to develop new technology infrastructure, recruit engineers and strengthen marketing to cover almost all American universities by the end of the year. Currently, the platform supports 250 communities across the United States and around the world.

"We have seen a significant increase in our participation rate – indicating that mobile users of college age and above have a huge demand for local private interaction." "To continue to expand and enhance the Yik Yak experience, we need to build a larger team," Yik Yak co-founder and CEO Thelles Drore (Tyler Droll) said in a press release. The new financing will allow us to advance the plan. The

Industry insiders said the statement's key words are "college age and above". This spring, the application sparked a huge controversy after a spate of reports that Yik Yak was abused by middle school students. It involved a bomb threat, network intimidation and other information led to arrests, students were suspended. As a result of complaints from parents and schools, the company had to ban people from using Yik Yak throughout the Chicago area.

Thereafter, to address those problems, Yik Yak allows schools to set up a geo-fence on applications and prohibit their use on campus. The company apparently wants to fade out of secondary school.

Analysts say the company's new financing and focus on college students will serve as a good indicator of the future growth of anonymous applications and the sustainability of their mobile trends.

Translator: le bang

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