Campus financial fraud or just need?

The main campus credit consumption market fire, this week, the interest stage announced to obtain a B round of financing, valuation of about 1 billion yuan.

The concept of phased consumption is not new, because it is what credit cards have been doing. May say the interest installment is fictitious finance, but this also is not the new model, Jingdong also has the White Stripes, the delay 30 days repayment. In the interest stage of the business model, the phased funds are not interested in staging their own, but the other end of the investment side. Interest stage is a peer-to-peer, docking both ends: creditors, investors.

The fiery stage of interest, in fact, is not in the current campus. Although their main slogan is that college students to buy in installments, the future will certainly be quickly transformed. The reasons are as follows:

The campus is the entrance, not the future core. If the main 3C category and only to do campus, interesting staging is difficult to get such a high valuation. First of all, the 3C is low frequency consumption, a 4000 yuan iphone5s, interest in the stage to earn 1% of the phased fee also 40 yuan, the middle and bond investors are divided, because the loan is investment rather than interest stage.

In addition, in this 40-dollar business, the interests of the stage of the amortization of the risk of creditor defaults, reminders, ex-ante advance and so on. A 5S stage, the interest stage in the process involves a lot of work: risk assessment, contract signing, selling bonds, follow-up tracking. It is said that the interest stage has been developed to more than 1000 people's campus promotion team. This business has multiple and bitter force, at a glance.

Another reason why the campus is not the core of the future is that the student unit is too low. Now from the user model to evaluate, with the logic of E-commerce, users are divided into different levels, such as the Jingdong users are divided into: diamonds, gold, silver, bronze and so on. What level does the College student group evaluate? For the interest of the stage, regardless of user identity, of course, I hope users often come to the stage, because the more stages, the more platform to make.

The other one is the higher the price of the stage, because the high customer unit price, only the value of the stage, hundreds of thousands of of the customer unit price, the more processing fees. We still take the 5S example, interest in staging through the mobile phone into a student user. What's the next stage? Car？ Room？ These are obviously unlikely. Because the students are not yet at this age of consumption. What are the stages of tourism and education? This theory is feasible. The thousands of-yuan customer unit price is still a burden for most students. But I don't know how big the scale can be.

The campus is only a cut in the interest stage. The interest stage can analyze the data through the operation of the school, as an early experimental plot. The most typical example is wind control. It is said that in addition to asking students to provide bank running water, parents telephone, even every semester transcripts should be provided to make good wind control. Since all as the entrance, that interesting stage whether to earn students ' money, it is not important. The stage of the campus can provide huge operation help to the interest stage, in order to reduce the risk of entering the social market suddenly.

The concept of fun staging is the campus direction, but do not be fooled, contrast, you can refer to the delivery of the home, called Hungry Mody.

Low customer price is now, non-standard, high customer price is the future. The current stage, whether it is the interest stage or the electric business site, the mainstream of the phased amount or 10,000 yuan of goods. such as iphone5s, digital cameras, computers and so on. They have one thing in common is the customer unit price is similar, the standardization degree is high. The higher the level of standardization, the easier it is to sell, because consumers are aware of the product itself. The iphone, for example, does not need to hype its web site about how good 5S performance is and how long it will be when you're on the phone. As soon as this product is released, consumers will know.

The advantage of the standard product is to omit propaganda, but the disadvantage is likewise. I wonder if anyone has ever thought about the competitiveness of the platform core for very standardised goods. Price, yes. This is the core. The second is logistics. For example, the same iphone5s, Jingdong and Gome price, you may choose Jing Dong. For staging platforms, the competition for standard products falls to a phased interest rate. The interest rate is low, who can preempt the user. and standard products are the easiest to hit the price war, 3C digital, books, these are price category. Therefore, the future of the interesting stage will not focus on iphone5s, 6, 6Plus phased, because this is not differentiated.

Differentiation, can only be non-standard goods. such as houses, tourism and so on. The benefits of differentiation are reflected in the competition, to avoid the 5S can only spell interest rate of fierce competition. and non-standard, high customer price profit margin is also higher. The current thousands of-piece standard is only the equivalent of a user drainage category. And, in the future, with the entry of competitors, a 5S of phased costs will be lower. Even, I think that 0 interest rates may come in stages. As a purely strategic category.

Core or lock people. Campus, low customer unit price is not the core of interest staging, for the interest of the stage, the core of the future is in the circle of people. Find quality borrowers and lock them. As long as the quality of the borrower and interest in the stage of a transaction, the fun stage can get all the data of this person. Consumption ability, habit, general preference. Once you have the data, you can associate it with the next transaction. For example, a senior student in the interest of the stage to buy a kidney 6, now this person to internship, he may want to come out to rent and find internship units. Rent is still to be phased. Because the interest stage has the user's data, can the personalized push to send the rent the installment. Of course, this is only the theory and logic, interesting staging can be done, but also to look at data analysis capabilities.

This round of staging heat, campus consumption is just a symptom, the core is the quality of the flow of the line to find again. The advantage of this model is to redistribute the consumption chain, the original is the goods matching people, through this round of consumer finance, will gradually become a person matching goods. As mentioned above, a person to work for rent, staging platform can be predicted in advance. Because the staging platform has his previous data. User's consumption, can directly and staging platform sex. Close to the user, near the transaction.

The campus is just an entrance, and the whole purpose of the platform is not to be regarded as staging.