Campus network WiFi deposit "glass door"

Zhao Na by reporter from Beijing

In most public places in China, not to mention free WiFi, cable broadband rates are also far from "broadband."

In response, many industry insiders told the "Daily Economic News" reporter said that under the premise of not forming a sustainable business model, operators rely solely on money and effort to build a healthy WiFi supply, neither realistic nor Maintaining long-term operations, the external market-level forces involved in the same business model challenges, perhaps only through the government-led model can break the current dilemma.

WiFi monopoly in the campus

Take the use of campus network WiFi as an example, Cheetah Mobile (19.23, -0.52, -2.63%) "National College Campus Network Restrictions Report" shows that the average campus network speed is only 2.68M. It is noteworthy that, worldwide, from the beginning of World Telecommunication Day 2010, only 4M and above bandwidth can be called broadband. The average speed of 2.68M still belongs to the narrow band. As a result, the student population with strong demand for Internet access still worries about "Net" and has become a typical representative in China's "pent-up WiFi demand pool."

In addition to slow Internet speed, the campus WiFi environment, there are still many strange.

It is understood that at present the network construction of colleges and universities is mainly funded by operators first and then by operators themselves or with the help of equipment manufacturers to provide network equipment and bandwidth support and to lead the implementation of the project within the university. After the completion of the network, schools and operators will be regularly divided into settled student contributions. School construction method is the school-led, then the external bidding operators and equipment providers.

In this industry chain, schools are the dominant school network, followed by telecom operators, student users have almost no voice.

Journalists from the "Daily Economic News" interviewed students at Nanjing University of Aeronautics and Astronautics and other schools and found that at present most students use the free WiFi software provided by the market and some students use technical means to break through the restrictions of the campus network client on the router. However, the campus network operator It will continue to force the client to upgrade the free WiFi software blocking.

"One Matter" is also another feature of the campus network, that is, a login account corresponds to only one device. This kind of thing number and the way to forbid the use of the router, by artificially setting the threshold and increasing the scope of the purchase of traffic, thus pushing up the student's traffic usage cost.

In addition, the Daily Economic News reporter also found in the survey that many campus network operators use their monopolized market position for some bundled commercial development, such as requiring students to purchase and bundle mobile packages in order to send and receive dynamic SMS instruction.

In an interview with the "Daily Economic News" reporter interviewed, Feixicon president Xiang Ligang analysis, the campus is a special WiFi use of the scene, the high cost of network construction, college broadband charges than the market price is relatively low . Therefore, operators do not do it out of their own interests to prevent - to prevent students from breaking the existing charging mode, and even hope that "every student pays for the purpose." For students, want to be able to use sharing to reduce internet costs. This is a manifestation of the mutual game between operators and student users.

Item Li Gang pointed out that operators should not take over the campus market means of operation, can not maximize profits as a campus network operating ideas, but should be for college students online more focused characteristics, and actively strengthen the network construction and bandwidth stand by.

In an interview, an anonymous expert concluded that restrictions on network sharing in colleges and universities are a combination of monstrosities formed by the combination of the administrative monopoly of schools and the commercial monopoly of telecommunications.

Network service should introduce competition mechanism

In fact, monopoly glass door phenomenon exists not only in the campus, but also in the subway, bus, high-speed rail and other use of the scene exists.

In an interview with the "Daily Economic News" reporter, an insider summarized that from a technical point of view there is no technical obstacle in laying free WiFi on buses, schools, subways and high-speed railways, but the move will Break the original scene in the relevant scenarios of eye advertising format.

Take Beijing Bus as an example, Beijing Bus Group and others are bus management parties while bus operators such as Bus Online are operators of on-board advertisements or on-board TVs. Car-related advertising revenue, mainly by bus management and car advertising operators in proportion to be divided into. Unless new entrants find a win-win business model to make up for the interests of the original interests, or free WiFi development in this market will be a hard to break glass door dilemma.

On December 26 last year, the bus that was seeking a transition was granted a virtual operator license issued by the Ministry of Industry and Information Technology. Since then, the bus has worked with ZTE, China Mobile Games and other cooperation online to build public transit mobile WiFi platform. The business logic is to rebuild the business model and get rid of the revenue structure that used to be essentially dependent solely on revenue from bus advertising by providing free transit WiFi to bus passengers to build a public transit portal for mobile entry and then commercial development around their entrances.

Both Xiang Ligang and Yu Guofu stressed to reporters in the Daily Economic News that the state should launch a clear policy on this and introduce an open competition mechanism in network access services.

For the corresponding legal issues, the All China Lawyers Association in Guofu lawyer told the "Daily Economic News" reporter said that in accepting network access services, students and ordinary consumers enjoy the same rights should not be any discrimination on their identity Or unfair treatment.