Campus products in the eyes of different people

Absrtact: With the development of the Internet, more and more people join in this trend, in addition to the Internet companies and a series of entrepreneurial teams in the first row, there are some people in the traditional industry to be tempted. Although the university called the traditional industry a bit biased, but today

With the development of the Internet, more and more people join in this trend, in addition to the first listed internet companies and a series of entrepreneurial teams, the traditional industry there is no shortage of people eager to. Although the university called the traditional industry some biased, but today I want to talk about, is the campus products in the university.

Because of the project's relationship, the last three months have been thinking about, analyzing, and investigating how school products or applications should be structured, and how to choose the target group (not necessarily the whole faculty and students). Considering a lot of competing products and calibration of the same type, I found that there seems to be no university APP with how many users or how excellent the function and design. Without exception, a mere hundreds of people download, grab the school website or educational information, provide a shuttle bus timetable, most of the campus application was born.

I think there must be a lot of people in different places like me to explore, whether it is a student individual, or the school itself, or have ambitions to open up the territory of enterprises, all need to think about what students need.

So I'm both a student user and a product manager for my project team, and I want to talk about my opinion.

Student of Me

What apps do students use in their daily lives and believe that everyone can say 88 (for campus life only):

· IM (micro-letter, Mo Mo, QQ)

• Social (microblogging, everyone, QQ space)

• Tools (Super Timetable, impression notes, Youdao dictionary)

As for what has not been mentioned, it is even more numerous. Communication and social applications can not escape this big circle, whether we are communicating with students, or with the society, are inseparable from them, these applications have concluded our social ties.

In the tool class, the Help study life takes the lead. Super timetable in the domestic university curriculum market occupies a dominant position, impression notes are both students and professionals are very popular.

So the question is, what else do we need?

I have some examples of some of the problems I have encountered in the daily life of the campus, of course, the premise is the combination of some of the local reality of our school, different schools will have a difference.

• The school area is too big, take express and inconvenient

* Campus card recharge and set up to go to a specific machine, Alipay currently does not support the school

• School Administration Office Classroom Borrowing system confusion, often self-study classroom was arbitrarily moved for his use

• School peripheral facilities are not perfect, catering demand and the need to order a larger

• As a graduate student not in the school most of the propaganda body, a little marginalized, the message relatively closed

• Regularly check the school bus schedules, even on the internet every time you use a mobile phone

For me personally, I do not have a timetable of the needs, I do not have too much of the need for educational information, days as usual, but a lot of small details of the normal learning life caused trouble.

Product Manager I

It is said that the first-class product manager should be able to achieve the product functional requirements and business value of the closed loop, about my distance or far. The recent period of horizontal and vertical comparison of a lot of campus products, nothing more than the school project, student team, Off-campus Enterprises in three categories of people doing.

Campus-specific products, whether it is a website or APP, in fact, is not in the use of the needs of C-class users to do. Whether the design of the website or the requirements of the APP, most of it is to meet the school's own performance or other benefits related. In my view of Zhejiang University, Jiaotong University, the west and Tsinghua University, most of the application revolves around the school news, commonly used information inquiries, and user volume is not much, poor product maintenance.

The student team's product, in the design often adds many new ideas and the innovation element, but the shortcoming is also very obvious. The sweep demand analysis method causes the product itself to carry too many baggage, does not have the subdivision user to attempt to the all user to be not a good choice. At the same time, the student team staff turnover is big, does not have the financial support, and many leaves the school the major channel, causes the operation, the promotion all encounters the very big difficulty.

Outside the company's products, as I met the enterprise, is from the previous business-to-business shift to the business, the company's goal will not be locked in a campus, but want to cover a region. The advantage lies in the enterprise has the good technical strength, also has the relative standard design and the work flow. The disadvantage is that it is unrealistic to expect to cover multiple schools with an application template, especially in the local service, but it can make a difference in the exchange of the school.

And we as a cooperation with the school, refused a company to accept the requirements of the student team, there should be a certain chance.

As for the application of product planning, I also from the original tools, jump to do a comprehensive school representative APP, and back to the main tools. Combined with my own needs and research, I've found that native apps are hard to compete for already large apps. Therefore, we are difficult to develop in social, timetable and notebook applications. Only by exerting a force in local service can we win chance.

Facing the existing competition in the school, our current planning can occupy a piece of their own market, and localized services, the expansion of the part of the campus information (academic Office, News Network) of the collection and collation, more commercial value.

So the last thing we need to do is to beat our opponents in product design, user experience and speed.