Can 36,000 do it? What's the point?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

360 in order to further improve the product line, is about to launch 36,000 families. I observed that 36,000 branch and Baidu Encyclopedia is very similar, only different styles, at present, there is no breakthrough innovation. At present, may be in the test phase, there is not a lot of content, but some celebrities, stars only in 36,000 of the information in the section. I was thinking that 36,000 branch can do Baidu encyclopedia? Before I think Zhou in the competition between and Baidu played very well, the launch of the 36,000 section seems to be not what the level of strokes. Search encyclopedia has not done before, professional interactive encyclopedia has not been able to do Baidu Encyclopedia, 36,000 branches turned out to be able to do Baidu?

I think encyclopedia knowledge also has a property, that is a single big, the world, Wikipedia the most authoritative. There is no second encyclopedia can challenge Wikipedia, but also in China, Baidu Encyclopedia has a first-hair advantage, and back to Baidu, the actual combination of the two is seamless, so there will be a strong constant situation. 36,000 branch is impossible beyond Baidu Encyclopedia, Sogou can see this matter, people do not do Sogou quiz and encyclopedia. Others smart to take a more sophisticated competition strategy, people introduced Sogou know the cube, this is more powerful than the encyclopedia, estimated that the current 360 has not reached Sogou and Baidu's technical strength, can only make a fuss on the content, in the technology to surpass competitors need time and accumulation.

The previous analysis since do not but Baidu encyclopedia then why do? What's the point? Maybe everyone will say that perhaps the 360 search engine was born not to defeat Baidu as the goal, the search engine market such a big market a piece is also extremely. Perhaps everyone will say 36,000 from the day of birth may not want to do Baidu encyclopedia, only to improve their content and product line. In fact, this problem can be found in the electricity business, such as why Jingdong to do books, the reason is very simple, not rely on books to make money. But by selling books to tell you that the former Jingdong mall is selling electrical appliances, now books can be sold, two so not Amorites products walk together, after selling anything is possible. So selling books means the strategic shift of Jingdong, a landmark event. It's like the Apple Company changed its name to Apple in 07.

Believe that 36,000 is also such a situation, not to rely on 36,000 branch to go beyond Baidu Encyclopedia, but to improve their product line. Because 360 crawl Baidu content things make a lot of, and from 360 search open Baidu things are extremely inconvenient. This will give the use of 360 of people to search a great inconvenience, 360 in order not to be affected by Baidu these restrictions, it is necessary to improve their products. Even if the content is close, the user is used to it. Because from the 360 flow source situation, came to the Internet small white users. This user is very easy to develop into their own users, loyalty is very high. If the use of 360 search time to jump to Baidu, perhaps the small white user turned to use Baidu to go. So this time 360 is determined to make a clear distance with Baidu, no longer subject to the limitations of your content.

We first look at the advantages and disadvantages of these two companies, Baidu is stronger than the technology, stronger than the product, master downstream, powerful products into a moat of Baidu. But weaker than the terminal, Baidu on the Internet terminal has little success. Look again 360 advantage, 360 advantage is Baidu's weakness, 360 stronger than the terminal. 360 Security defender, 360 antivirus software, browser. But its weak technology is not as deep as Baidu, and because Baidu is the boss, a lot of data Baidu Master, experience will be relatively good. On the other hand is the downstream product line is strong, what Baidu Bar, Baidu Encyclopedia, Baidu know, Baidu Library, Baidu experience and so on.

I believe Zhou is an ambitious person, that year 3721 of the competition, although failed, but today he must also want to defeat Baidu. Want to win Baidu from Baidu will be the strongest place to start, in many Baidu products, encyclopedia is the most valuable. It can be seen that almost all the terminology Baidu encyclopedia almost all search engines have a better ranking. To bring a large flow of Baidu, and then other products just in Baidu's own search engine has a good ranking. So 360 from Baidu's strongest products, but also from Baidu's strongest moat, may not win Baidu. But can make a moat for themselves, no longer subject to the restrictions of Baidu, because the last 360 crawl Baidu content violations caused 360 very hurt.

Believe that 360 future will certainly have more action, product line will continue to improve and continue to cooperate with others, I believe that the 36,000 section is just the beginning. Baidu Encyclopedia is not important to defeat, the key is to make their own strong, no longer subject to the restrictions of others. Believe in 2013, such as 360 content products, promotion will keep up, this year's war will certainly be more intense than 2012, please look forward to it, the article content by nine stone pot fish http://www.jiumenzhai.net/personal views, if there are different views can also communicate with me, thank you.