Sohu it text/Yang Xhufang
The
seems to start from birth, O2O in the eyes of some users have a strange disease. This disease, its own symptoms are not obvious, can be dead and feel a little uneasy in the heart, and has been dragged not good. It sounds like a cold, not a big disease, but it's a bit of a worry.
The name of the disease is called, I am afraid not safe. In fact, this is not O2O or door-to-door service after the birth, we have worries, but the heart that little devil brain hole open to bring pressure. It boils down to just one sentence: fear of insecurity when strangers break in. The
says that everyone behaves differently about the disease. Timid Kaulajun rarely in the evening a person to take a taxi, because feel the car has planted pirate feeling, at this time, is the taxi driver broke into my space. Another female basin friend, her symptoms are particularly afraid of courier, even if their own home also asked to put the courier outside the door, such as courier after the walk to get. At this time, is the courier broke into her space.
Strangely, my friend and I are O2O users, takeout, manicure, massage, hairdressing, housekeeping, nothing. But a 2014-year O2O survey showed that respondents who did not want to try door-to-door services were worried about 71.12% of strangers ' insecurity in their homes.
So, don't blame all your worries on O2O, it's just that everyone's insecurity gets a different point. May be to this point more sensitive classmate too much, just let O2O suffering from this game has been a good cold.
sickness is cured, even a small disease such as a cold, can not be too lightly. O2O Army, there is a beaver family students to use their brains, think of such a trick: for everyone to buy an insurance?
as a O2O heavy users, Kaulajun is very concerned about the insurance, especially in the season of the upcoming dew, hand and foot matching is also to keep up. Then, with complex curiosity, I went to understand.
1. What does insurance cover?
This insurance is all called, The Beaver Home peace of mind insurance, mainly includes such a few parts: accidental injury insurance, personal rights infringement insurance, personal property and belongings loss insurance, is a combination package. Sounds pretty internationals, doesn't it?
2. Who pays for insurance?
Well, it's important to have a problem. Anyway stingy Kaulajun always feel, let users pay extra service is bullying. After confirmation, this insurance does not have the money, tyrants the carving ye to pay the bill. As long as the user in the order, check the choice of insurance. Overall, the basic and original purchase process has not changed, has little impact on the customer experience.
3. What other measures are there to insure?
I asked again, in addition to this insurance package, what do you add? The result is really ... The Beaver Family lets the cooperation public security insurance participates in the Prophase management, for instance the Craftsman's qualification audit, such risk event occurrence probability will be greatly reduced. In fact, the Beaver's own opponents of the artist's audit also quiteStrict, require ID card, bank card verification, also introduced the guarantor system. The
Kaulajun probably understood that this should be the first insurance product in the O2O category. A few days ago the release of the "Internet Car service management and passenger safety standards", it is probably stipulated that the car platform should provide passengers with a sound insurance system, known as the establishment of the millions Claims fund.
Insurance This medicine will eventually cure O2O's cold, we still say not good. But for those who are insecure and just get on-site service users, you should be able to be a little more comfortable. In this sense, the drug at least relieves symptoms, is a good try.
and based on the similarity of the entire O2O, especially the door-to-door service at this point, the drug can be popularized once the beaver's family tries to prove it is feasible. Speaking of this, inexplicably produced a kind of old herbalist introduced folk prescription feeling, Khan. But by that time pinch, the first launch of the insurance service of the small partner may have left the user such an impression: their home has insurance backing it, than other security!
Generally speaking, as a user, I think this dongdong is still very necessary. The user's security increased, the platform's user stickiness and conversion rate will come up. So those who do takeout, massage, home Economics, the small partners, should not learn it?
(Hello, I am Yang Xhufang, welcome to my media "Typhoon mouth of the koala", micro-signal "kaolajun-it", waiting for you in the typhoon mouth. )