Can a guest be extraordinary?

Look at a set of data, it's kind of interesting: advertising data research and statistics company Kantar Media lists a list of the top 20 advertisers in the first 3 quarters of Google, Amazon and At&t, and IAC three are more than 100 million dollars in the launch- Amazon's launch in Google has reached 118.501 million dollars.

This is only in Google's launch, if counted on the other launch, Amazon's launch scale is far more than domestic electricity dealers.

Of course, take Amazon and http://www.aliyun.com/zixun/aggregation/34734.html "> Domestic electricity SHANGBI is not suitable, although many are learning Amazon, but the inner difference is still very large; saying that Amazon is big means, For the electric business and traditional manufacturers, the big launch is not wrong, the need for in-depth research is the way to put in and the effect of the delivery.

For example, recently caught in the "doubt" of the fan, because the marketing costs are too high to be controversial-do not know why the outside world will suddenly be targeted at visitors, do not know if there are competing products in the back. Criticism is everyone's right, but also hope that the outside world do not kill a stick, where the customer in the electric business, or very distinctive, where the brand shape of the customer is also quite extraordinary.

This black fan of the wind, targeted at the following points: The IPO postponement, tight capital chain, the veteran left.

Every guest's eldest brother is also a response to this, the IPO may be postponed because of the big environment, the capital chain although tight but can persist for a long time, the veteran turnover is the normal flow of talent.

Indeed, every guest, not just every guest, domestic electric dealers seem to have fallen into a similar vicious circle: high marketing costs piled up with flowers, seems to face a blow on the situation.

In micro-Borrie and many friends have discussed this, there are some negative emotions, but for every guest have optimistic view:

Quite a lot of friends in the circle think that every customer in the domestic electricity business is quite characteristic, there is a brand potential.

The individual also holds a similar view, although I am not a consumer of every customer, but there is considerable goodwill to everyone, because every guest's brand is innovative, there are stories, interesting. This is pretty good in the overall context of brand marketing right now.

And for an innovative enterprise, it is necessary to have a considerable investment period, the same is true of traditional brands, as long as customers can maintain the brand characteristics, and maintain sustained growth, then the problem is not a big problem of the capital chain.

For every guest, more efficient delivery and the importance of data is also necessary.

How to achieve consumer data research and delivery through the Internet, for every customer's growth is critical ... if this can not be promoted, where the customer is at most a brand of electricity dealers, and can not become a leading electric dealers.

Of course, where the guest is also optimistic about the environment-big brand sinking, fast fashion popular, the guests may be the most important factor to stand out.

Check out Uniqlo, Zara, such as fast brand in the global popular, may be able to understand the extraordinary--big names can not be luxury; Every guest will not become LV, but where customers may become the Internet's Uniqlo--there are brands have creative stories of the Internet big-name ....

This is the world after the trend of brand development, where the customer to some degree to catch up with this situation.

Just as the title said, where guests can be extraordinary, the premise that the guests can not make too many mistakes.

The current brand marketing road should adhere to, but the delivery should be more accurate and more emphasis on data, can be more product management, but at present should focus on apparel ...

Old said he found that every guest's storehouse unexpectedly has mop, reflect every guest's two questions:

1, aged unexpectedly to every customer's product line is not familiar with, 2, every guest very some empty heat.

is not not not to do home, Zara will be introduced home products, but is to stand firm after the expansion of higher profits in other products.

Every guest needs to keep a cool head while maintaining a considerable growth rate.

Can a guest really be extraordinary?

Please do not be overwhelmed by outside doubt (PPG's lesson to remember), please be a brand with innovative thinking well ...