Can a product page do multiple breadcrumbs navigation?

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Breadcrumbs are a very common and very useful navigation system, especially for some e-commerce sites, a wide range of products, breadcrumbs navigation is a must. Breadcrumb navigation embodies the architectural hierarchy of the site, can let the user understand the current position, as well as the current page in the entire website position, guides the user to pass, may greatly reduce the user to jump out the rate, in addition the bread crumbs Navigation is a website very good inside chain system, is advantageous to the Baidu Spider to the website crawl, And the search engine has integrated the breadcrumbs into the search results, so the optimization of the bread crumbs navigation, more use of keywords, is also in the SEO optimization.

Now a lot of e-commerce sites, a product may belong to more than one category, that is, you can click on different categories of the path to be able to get the same product, this situation is very common, I believe we have seen. Because of this, this product page may have different URLs, but the different URL corresponding to the same page is not recognized by the search engine, so now most sites are used on the same site. But the problem is, a product page corresponding to a URL, there is only one breadcrumbs navigation, users from different categories of the path to see is the same bread crumbs navigation, which completely ignores the user's click Path, users will even be confused, this is not my click of the category Ah? Are you mistaken? So this is definitely not playing the real role of crumb navigation.

So what should we do?

can give the same product multiple different breadcrumbs navigation, of course, not on a page to add multiple breadcrumbs navigation, but to the same product to create a different URL page and corresponding to different breadcrumbs, so that users click on the corresponding different crumbs. Some people may ask, this does not create the same product, different URLs of the same page competition it? Above also said the search engine is not allowed, wood and wood seo no nonsense, we continue to look down.

First, can you give the same product multiple different breadcrumbs navigation? Will multiple breadcrumbs confuse search engine spiders on the same product page? can search engines correctly understand the logical structure of a site? Google says so: it can be a single page with multiple breadcrumbs to navigate, it may help Google, or it can make users clear. It is clear that such a method is supported by Google, which is certain.

Secondly, we say that different URLs of the same page duplication problem, very simple, are used canonical tag to solve, after the establishment of multiple breadcrumbs navigation, select a specification, and then add canonical tags on other pages, I saw a lot of foreign large-scale e-commerce sites, Many are using this method to enhance the user experience of the site, but also indeed to repeat the page to do the canonical specification.

Written in the last

The role of breadcrumbs is immense, and there is no doubt that but do not give users the wrong breadcrumb navigation, you may think it is trivial, but also to create a new page, but also to add tags, but the greater the competition between the site, success is often dependent on these small experience, and in fact, the page content is the same, Just one more crumb, plus a canonical label, le?

Article from: http://blog.sina.com.cn/s/blog_c206a2c30101ibpx.html micro-letter public number: Mumuseo