Can become the network marketing intention leader's 5 big crowd

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The so-called opinion leader refers to people who have considerable network resources and have enough influence on these people. The marketing of opinion leaders has become a very popular marketing tool in Network marketing, it can quickly spread the popularity of the site, increasing the user base. And to do the marketing of opinion leaders, the first task to do is to find the opinion leader.

To find an opinion leader, the first is to know where the potential customers of your site are active, where you can find the most influential people, and they will be our opinion leaders. The author also did a period of time opinion leader's excavation work, summed up can become the opinion leader's 5 big crowd:

1, micro-BO group owners

Micro Bo is now to do hot SNS platform, now domestic also entered the "National micro-era", in the micro-blog has a micro-group of the plate, as we commonly used QQ Group, these micro-group owners, can be our opinion leader.

Micro-group preferred to have a very large group of users with interest, and as a group of owners, the influence of the group is very large, his comments will be the focus of attention of the group members. and micro Bo propagation speed is very fast, the second, three times the impact of the crowd will be very much, so the group of micro-group owners will be very good choice of opinion leaders.

2, is highly concerned about the microblog users

In addition to the Group of micro-group owners, highly-regarded microblogging users can also be our opinion leader. Their comments will also be widely watched and forwarded, and their advertising will be lighter and easier to accept.

When choosing this type of user as an opinion leader, pay attention to the authenticity of each other's fans, not just the huge zombie powder. Also want to understand people pay attention to his point, and our website style fit.

3, Forum Community Moderator

Although the domestic forum has done some rotten, but still have a lot of high-quality forum, some forum moderators also have a very strong influence, so the forum moderators will be the opinion leader of the good choice.

When choosing a forum, do not only look at the popularity, to see the quality of the forum information, is the real user to express the voice above or just most of the seoer posted on the above spam links or promotional information. Must have a real user interaction forum to become our marketing platform.

4. Editors of famous websites

The editor of the website has some power, they can easily on their website posted on our promotional information, Soft Wen, and so on, now many people are in and the site of the editorial cooperation, but we are not the editors of the site's opinion leaders, more to do is to pay them to release soft, pure trading relationship.

And if you can put these people as an opinion leader to marketing, on the basis of the interests of the accumulation of some emotional factors, this will be helpful to our long-term cooperation, and even for the spread of soft text benefits. Since they have a certain relationship with them, they may be able to help us think about better communication sections and give us a better entry for the article.

5. Editors of Magazines

If you have such a relationship, this is also absolutely can go to operate, the magazine is very effective offline dissemination means, the magazine marketing is not only can increase the popularity of the site, more importantly will give users feel the site very formal feeling.

If we want to develop the editorial development of the magazine as our opinion leader, the work and cost may be higher, but the return will be huge.

The above summary of these people can be our opinion leaders, they have a great influence, have a good communication effect, through their website for our publicity, the effect will be very good. Article by http://www.aidai.com/Love Net original contribution.