Can China's enterprise-class internet be able to surround the city?

Abstract: Editor's note: The original "micro-letter Enterprise" aggravating the imminent office software market facing the Terminator? ", the author of meaningless June (micro-signal: I-quan) Hong Kong Internet industry analyst, is also in the formation of their own cross-border O2O projects. According to Tencent's two quarterly earnings, micro-mail

Editor's note: The original "micro-letter Enterprise" aggravating the imminent office software market facing the Terminator? ", the author of the Meaningless (micro-signal: I-quan)-Hong Kong Internet industry analyst, is also in the formation of their own Cross-border O2O project.

According to Tencent's two quarterly earnings, the active users of micro-mail have reached 438 million. Although the analyst conference call did not have a lot of time for the launch of the enterprise, but from the current in full swing of the inside of the situation, according to the truth time should not be too long.

The micro-credit enterprise is more like a blue sea project in the big game under the Chinese Internet penetration line. And the previous bat all sorts of "landing" strategy in the division of the field of "Speed dating" marriage is not the same, the enterprise does not aim at any single industry, but also does not belong to a simple media platform category. This one-hand chess to a certain extent perspective micro-letter final grand pattern of ideas.

China's corporate office cloud market support a Chi other enterprises have no problem, but qualified spoilers have been not many, but has become a piece has not been conquered by the internet virgin Land. The question is, who can climb the perilous peak along the way?

Light from the previous out of the beta screen can be seen, micro-letter Enterprise plan with a series of available office modules at the same time into OA, ERP and CRM, such as a variety of corporate office software market. These in the PC era, we all buy software installed to solve the Office system, to the popularity of smartphones, everyone is the head of the family's personal office era becomes a shackle. Clocking, reimbursement, approval, briefing and so on a series of office flow, long can be carried by the mobile phone end of the application to complete, not only to work efficient rate, but also user-friendly to reduce the front-line mobile salesman management costs.

In fact, in foreign mobile phone business Cloud office culture development is more mature, I suspect it has to do with the habit of using blackberries as early as more than 10 years ago (remember when I graduated from New York in 03, all the bankers had a BlackBerry, even when they were in the interview with a crackling head and a beating), It can be said that in foreign BlackBerry is the origin of the office culture!

Although in the domestic smartphone out of the amount of a long time to drive the United States, in a variety of 2C applications is also comparable more let, but in the office culture has been a huge gap with foreign countries. In particular, SMEs in the service industry and foreign counterparts in this respect can only be regarded as "just started", most enterprises, especially small and medium-sized enterprises in the PC end and mobile end of Office applications still exist between the serious fault.

Can China's enterprise-class internet be able to surround the city?

In China's enterprise-class application market potential is very large, but before the PC era of the installed software model of the result is only large enterprises have the world. Once the transition to the mobile cloud era, the rules of the game are afraid to be rewritten. China's 20-year Internet tide has long proved that the rural siege of the city's play is kingly!

Because of this, although in the PC era, some OA giants have already beach mobile office market, and holding high-quality customer resources, but due to their lack of network effect, enterprise login after the entire industry estimates or the weather.

Of course, this is a topic that many people want to spit out from the media once again from the hi. Even sleeping in the Chi enterprise application market? How can a small and medium enterprises pay the bill? Even before I met a Kingdee management in Hong Kong, he thought that if the light of the free application to short-based the domestic SME market can not see where the long-term business model.

After today's business environment, SMEs will also be willing to pay

Of course, monetization strategy for micro-letter should not be the focus at present, as long as demand can bring a bright new growth highlights, then everything is not a problem. Of course, I am optimistic about the future of the enterprise monetization potential, because Tencent itself has enough large number of data tools to dig deep into the value of these office data, the end user base is not enough traditional software companies are powerless. And even the future of corporate pay is not a myth.

As the demographic dividend inflection point arrives, China has stepped into an era of rising hiring costs and rents, and even prudent SMEs must cope with soaring costs by increasing efficiency and reducing waves. Farewell to extensive marketing, to paperless to increase the office flexibility of front-line staff, improve teamwork efficiency and so help to reduce wages and even rent expenses. All of this can be a reason to let SMEs pay, if you can quantify their own past digital cost effectiveness to report to them. Of course, this has been out of the scope of selling Office software, almost all began to rob Strategic management consulting industry's job!

The most likely way for the enterprise to get into the line is that micro-mail does not participate in the development of the operation, but only as a platform, open API (Application programming Interface) to the third party to develop a variety of Office application modules. Reliable sources say, there are already a lot of third-party manufacturers and Tencent to engage. The number of third parties attracted by the micro-letter mass users is estimated. Butterfly effect, as long as there are one or two "phenomenon-class" office modules to play the way up the red words, I am afraid to order employees to subscribe to the enterprise number of SME bosses will be more Shijian.

Of course, this does not mean that the enterprise must be smooth sailing, I guess at least in three areas may encounter greater uncertainty:

One is the end user that is the psychological factors of employees. For example, whether it would be against the use of the micro-letter Enterprise office. After all, in the user's heart is the location of personal communication channels, social platform. Now suddenly forced me from this: "Public and private", 24 hours to carry on the official platform? When I was basking in a friend's circle, the boss suddenly asked me to process the mail in the enterprise. Is it going to make you feel like you're being betrayed by a micro-letter? Further, will this reduce the level of activity I use in other social areas? Tencent is to do the game, definitely understand the game ecology of the player's psychological impact enough to determine the success or failure of the game.

The second challenge is that some of the more powerful OA developers will be wary of the enterprise Third party development platform. After all, micro-letter along the way is not too quiet, grassroots large, the public number and other things happened several times, often heard complaints without door complaint. Today, accept the call of the enterprise to give up the rule of the game to help Tencent wasteland, in the future, if there is any sign of trouble, once the seal will not want to cry no tears?

The third challenge is the corporate data security considerations that other large OA software companies often hang on their mouths. Corporate customers on the micro-letter this public cloud form of data backstage in the security of the concerns. Although experts have repeatedly stressed that it is safe for the public cloud to keep data, it will be difficult for corporate customers to vote in confidence in the confidentiality and security of the public cloud. Of course, SMEs excepted!

Micro-letter with 400 million of users into the enterprise-level market, for the domestic mobile office market, the expected will be a subversive revolution. And look at the open war after the mantle of what the enterprise will be on the route! On the other hand, what are some of the best defensive strategies for other mobile office players who are at a disadvantage in user volume? Think of three strokes here:

1 Play private cloud security card. In the era of cloud computing, the advantages of cloud sharing and collaboration are obvious, but the public cloud has always been questioned in terms of privacy and data security. This will certainly allow users to stay on the sidelines, buy a certain amount of time.

2) to the current through the micro-credit to provide OA, CMS services to the third party learning, the use of their own light and public number backstage and other micro-letter ecology as far as possible. Mobile office services to end customers, after all, the vast number of front-line staff, they in the medium and small enterprises generally have the right to speak. If they feel that the current OA products have been very good and micro-letter backend management software docking, can reduce the relocation to the enterprise above the attraction.

3) vigorously instill the concept of data sovereignty to enterprises. It was just a lesson that the government recently forced Apple to give in to the problem of collecting back-store data for Chinese users. The modern big data economy, even if does not involve the enterprise user's trade secret, the complete tracked employee action data also is the valuable company asset, can hehe fall into other people's hand freely?