Can customer preferences change?

Source: Internet
Author: User

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For new entrants into an industry, the customer's preference is a very high barrier, the user's habit is a long time to develop, so, suddenly to make it change is not possible.

A new enterprise even in the capital, size, market share, sales channels and other barriers are all breached, but the production of products can not attract customers, can not change the preferences of customers is not.

Google released a few days ago browser chrome by the vast number of netizens, but for the long-term use of IE browser, the vast number of users are still somewhat unaccustomed. Habits need to be nurtured slowly. Some people like to use QQ, some people like to use MSN, some people like Baidu, some people like Google, these are customer preferences to determine. For example, in my impression that the school network is opened and promoted in 06, I began to play in schools since then, but recently a period of time, the school revision, platform open, plug-ins increased, I gradually do not like to go to school, which may also be user preferences! Now start mixing 5 g.

How do user preferences change? I think, first of all, the initial entry into an industry enterprises to carefully study the characteristics of competitive enterprise products, carefully study the products of each function, and then, to its backward function to improve, not to imitate, but to develop some newer, more powerful functions. This is more conducive to changing customer preferences.

Second, the development of new products to be simple and easy to use, and to be practical. Make its function more suitable for the needs of customers, not flashy.

Finally, the strength of publicity, marketing, is the vast number of netizens in the shortest possible time to understand and contact the product, establish a good feedback channels, and then timely listen to the user feedback information. And then to improve the product, to meet the maximum user needs.

Through a long process, slowly change the user's habits, transfer user preferences. Webmaster Network News list Www.admin5.com/top

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