Can e-commerce say "no" to search engines?

Orange-born Huainan is Orange, and was born in Huaibei. Who changed who?

Take Weibo, in our ordinary hands, it is a social tool, is a propaganda platform, but in the hands of special people, is a gun, is a spear. Even in the special crowd, guoqing is definitely the most special one. In the spear-tip of his spear head, there was a long list, especially with the investor's series of cursing and hit. By now, the last of the list is "Baidu".

Scold Baidu more people, according to the seniority or chronological, regardless of the way in which to rank, guoqing are far behind. Can say, scold Baidu and cannot become news, this matter is paid attention to, because guoqing take a special way. This way, far beyond the scope of the curse war.

This is a micro-blog caused by the murders. March 17, when guoqing in its Sina blog, said April 1, when it will stop in Baidu ads, but also mentioned his Baidu price increases, Baidu marketing effect, and other aspects of dissatisfaction. Then the media to follow up quickly, Guoqing said that the stop to vote Baidu ads reported that the industry has aroused great concern.

After this, guoqing continued to be very high-profile and talk constantly. Among the many comments I am most interested in is the Guoqing Micro interview: The Business-to-consumer is less dependent on the search engine.

The tweet that triggered the bloodshed was sparked by a joint indictment of 50 writers. Baidu Library has a large number of users upload books, which not only affect the author's royalty income, but also affect as China's largest online bookstore Dangdang performance, from a competitive point of view, when and Baidu contradictions. In addition to the competitive angle, guoqing to please publishers, writers and other industrial chain upstream, scold and scold Baidu, is very understandable. As for the mention of funds to support litigation, you can be seen as speculation, more can be seen as entertainment, because the Earth people know that litigation costs will not cost a few money, for guoqing such a once stood on the streets of New York Belittlin successful people, but not to mention.

All of the above, combined with the guoqing students in micro-blog consistent performance, you can hover between 1 and 3 to explain the number. However, the decision to stop the launch of Baidu advertising, but can not simply use this number to explain. Is it true, as Guoqing said, that E-commerce is less dependent on search engines? Now, can e-commerce say "no" to search engines?

CNNIC data show that 2010 search engine usage reached 81.9%, search engine users reached 380 million people, became the first major application of the Internet, become the main user portal. The 2010 China search engine Market size has reached 10.98 billion yuan, compared to 2009 6.96 billion year-on-year growth of 57.7%, search engine accounted for the overall network advertising market scale of 30.8%.

As we all know, search engines are the shortest way for users to reach their destinations quickly in a wide and unlimited internet world. When shopping on the Internet, users will often find information about the goods they need through the search engines and go to a certain online store to buy them under the guidance of search engines. Search as a range of transactions to convert the recent user behavior, as well as its huge traffic, has become the preferred platform for the electric business ads.

To run an E-commerce site, everyone knows the importance of putting products in front of their competitors in search results, especially if you and your opponent are selling exactly the same product, and you want users to first arrive at their own site. For large e-commerce sites, because the popularity is very high, so the brand promotion is not important, but for the site of millions of goods, search engine function is very effective.

Specific to when, Alexa data show, when the traffic from the search engine accounted for about 13%, and the proportion of Sina, and from the visitor's trajectory, visit when the current, about 18% and 17% of the people visited is Baidu.

When stop Baidu advertising events, it is easy to think of Taobao shielding Baidu precedent. That time, Taobao is not for the sake of the gas and to Baidu Spider said "No", but out of two enterprises competition relationship, concrete point is because of Baidu. So, Taobao shielding Baidu is not because E-commerce is not dependent on the search engine, otherwise Taobao does not include Google and other search engines to do it? Remember the successful acquisition of Yahoo China, Ma Yun has also published "The Future of E-commerce in the world can not be separated from the search engine" view.

"First search, then shopping" has become a consumer shopping habits, notice that changing the user's habits is not a short-term effect of things.

If you have to say that there is a kind of e-commerce on the search engine is less, it is social e-commerce. such as the recent hot unusual group buying. The social electronic commerce is the traditional electronic commerce different, the more valued or depends on the consumer's sharing, the dissemination and the appraisal and so on. Their friends in the circle are offering various kinds of consumer advice, and word-of-mouth and imitation have become key factors in influencing consumption decisions.

Unfortunately, when it is only traditional e-commerce, not social e-commerce, at present should not be hasty to search engines say "no".