Can effectively improve the website conversion rate details

Summary: When it comes to doing web sites, I believe that 99% of the owners are the same as the small series is to earn money, only 1% of the webmaster is for their own interests and hobbies. So today I tell you about this topic believe that 99% of the webmaster will be very interested in, that is the transformation of the site

When it comes to doing web sites, I believe that 99% of the owners are the same as small knitting is to earn money, only 1% of the webmaster is for their own interests. So today I tell you about this topic believe that 99% of the webmaster will be very interested, that is the conversion rate of the site.

I remember in 2011, I and an old webmaster chat process, I asked the webmaster what is a good site? The webmaster only answered me a word "My site 1000IP, one months to earn 1 W." Your site 10000IP, one months also earn 8K, then my site is a good site. This sentence has always made me remember, but also let me start to pay attention to and learn how to improve the conversion rate of the site. So today I share for you is some can effectively improve the site conversion rate of details, I hope to help you webmaster.

(i) Reasonable layout within the website.

Reasonable layout can be good for search engine spiders to provide access to facilitate spiders to crawl and included. For this piece, we as far as possible to avoid the site dead chain of the situation, if there is no way to add a 404 page for the site, so when the spider crawling and user access can effectively jump to the home page, so it is good to avoid the weight and the loss of users. And for the content of the site we can add a previous article to guide users to visit our page. The best is the Internet is now very popular a "guess you Like" Plug-in to guide users to visit our more articles. So the user visits more, then our website advertisement clicks the probability to be big many, to the shopping guide website, the Netizen buys the probability also to be many, therefore we must reasonably do well the website interior layout.

(ii) Increased quality of content.

For a piece of original content, very common. But for a high-quality original content, is the real user needs, spiders like the article. So if a site wants to have a good development, your site can not have a lot of content, but the existing content must be able to meet the needs of users, not just to do "title party." For example, there is a beautiful beauty in reality, give you the feeling is very shy, kind, but when you get along with her, find her words very much, and boast repeatedly, flashy, then you still willing to contact with her? The answer is yes. So the site is also the same nature, when the user has a good impression on you will try to see more, understand, but after understanding that your site is not a horse's head, then you think the user will want to see your site for the second time? So high quality content is an essential key to enhance the conversion rate of the website.

(iii) simple and straightforward but with an inductive page design.

For users, they tend to like those simple and clear web sites, can quickly find what they want, but for us, often want to retain users can more understand the other content of our site, or even stay to become our site users, so at this time, We are reasonable to design our website, in the form of induction so that they understand the desired content, but also to stay to visit some other content, and let him in the process of understanding that there are many users like him at the time of our site to understand and publish some content, If he is also a love to share love to make friends, it is very possible to become a member of our website Oh. Then for some of the design of the page, because each industry is different, so small set here is not much to say, we can refer to the practice of excellent sites in the same industry.

(iv) the speed at which the Web page is loaded.

For a website, if we let users spend a long time waiting for the content of the site to load, then the site's bounce rate is self-evident, even if the quality of our website content is very high, the page is simple and clear, but the Web site's server speed is still not keep up, so that not only the user aversion to direct closure, Also makes the spider in the crawl time discovers your website often is not open the state, then after a period of accumulation, resulting in our site content does not include even the site is down right will become a very normal thing, like my site was originally because of this situation caused the site down right, so said in the Web server, Must not 抠唆, from the initial site to do choose a good server to enhance the speed of our website access, and this user experience and the conversion rate of the site will be very helpful oh.

(v) Maintenance and updating of the content.

For an infrequently updated website, will appear very no vitality, such a site not only spiders do not like, users are not like, this is believed that you are clear, so for the content of the site update can be very good for users and spiders often pay attention to your site information. When the content of our website is very rich, we need to consider the user's current needs more, and make a lot of Web site choreography into a special topic, so that it can be more convenient for users to visit Oh. So for a Web site development, we need to better enhance the readability of the content of the site, and constantly update the excellent content to enrich the site, so as to better retain the user Oh.

Summary: For a website to upgrade the conversion rate we need to do SEO optimization at the same time, but also to do a good user experience to retain our users, so that they become our loyal fans, then for their favorite site they will certainly often visit, and even help us publicize, Then you say our website conversion rate how can not good, hehe.