Can video games become new MTV

Selling songs through video games, the internet and mobile phones helps revive the music industry. Music has never been limited to appreciation. People dance, sing, and recently play video games with music, such as The Dance Revolution (Dance Dance Revolution), Guitar Hero (Guitar Hero), rock band Band.　　With sales of music CDs worldwide falling, the music industry is trying to find new ways to make money, and some companies are betting on the game as an ingenious way for consumers to pay for music. Music-type computer games are now being widely welcomed. According to NPD Group, a game industry analyst, 2008, the "Rock band" game point of sale earns more profit than any other game. The "rock band" sales also led to music sales. In March 2009, users spent more than 40 million downloads of songs through the rock band.　　The bands offered by the game have tasted the sweetness of increased sales, for example, the first album of the Weezer Band for 1994 is sold with the game bundled. Many companies are developing games that blend into musical elements, and expect rock and guitar heroes to be less than individual phenomena. They believe that all kinds of games--including mobile phones and web games--can provide a new way for listeners to discover music, engage users like fans, and eventually encourage them to buy music.　　"This is a much bigger market than people now realise," said Nabeel Hyatt, founder and CEO of Conduit Labs, who is running a social network around music online games. The game is closer to the social effects of music and often triggers people to go to concerts or nightclubs, says Hatter. Some hardcore players have organised "rock band" parties to play the game together. Hite foresaw that players would be surfing the internet, listening to music and playing games. Loudcrowd company simulates a nightclub scene that allows users to dance, ridicule, and listen to the DJ mix in the game.　　Users can win music bands and other virtual props, and if they like what they hear, simply click a few clicks to buy a song. The core of how companies make new music is a simple way to buy music. Bart Decrem, CEO of Tapulous, said Tap Tap Revenge (an iphone game that requires users to hit the beat of a song or crank a phone) has prompted tens of millions of of users to access itunes to buy music through the game.　　Although Tapulous began using indie band music, it has also produced paid music games to support such bands as Weezer and nine Inch nails. The music social network Ilike recently launched the "Ilike Challenge", which allows users to identify music andA game in which friends compete to earn scores. The game interface makes it easy to buy music while playing, or to add music to an alternative list for later purchase. Ilike also made an ad deal with music labels, adding some of the artist's songs to the game as paid ads.　　Ali Partovi, CEO of Ilike, said that although it was difficult to determine which propaganda affected the popularity of music, all of the music that Ilike had so far had appeared on the itunes list first. Game developers are still having to deal with copyright issues, which is also a problem for many online music. Internet radio companies, such as Pandora, have struggled to buy music at a price they can afford. But games are easier to bargain than internet radios, Declem says, because they don't have to buy a ton of music copyrights to make games. The radio usually needs to negotiate with each record company and get the most music catalogue for the record company. Instead, the game only needs a small fraction of the music, and can get some quality music from indie bands. Declem says Tapulous plans to include a lot of music every month to attract users, but has also provided a lot of indie music and oldies. Even if each song played less than 30 seconds, ilike still paid the copyright fee for the clip for its game. (Patowi says that, while it makes sense, the company would rather not take the risk.) While game developers are adamant that their positive impact on the music industry, some commentators are not optimistic that the demand is not big enough. Sonal Gandhi, a Forrester-led music analyst, said the impact of the game on music sales was diminished by radio-induced influence. Despite the decline of radio stations over the years, he believes that 60% of the new songs people hear are still on the radio.　　Gandhi added that royalties from the game remain the main source of revenue, but in the short term, games are not the main way to support artists. Most developers don't think so. Although games do not provide the benefits of radio or television music channels, they can be personalized for different users. "The game has the ability to be a new MTV," Patowi said, "And I think the game is already." ”