Can group buying team detonate "regiment economy"?

Taobao 203.8 billion yuan annual turnover, not only created the "Chinese characteristics of E-commerce" Consumer-to-consumer miracle, but also detonated the "residential economy." The group buying industry, represented by Tuan Bao Net, has developed into the scale of thousands of group buying armies in a short period of time, and will give birth to a new economic model-"regiment economy".

There is no doubt that thousands of group buying armies will be the mainstay of the "group economy". In this respect, American http://www.aliyun.com/zixun/aggregation/34623.html "> Columbia University China Enterprise Research Center Senior researcher Zhu gave a novel and profound analysis. Zhu pointed out: "Regiment economy" can refer to the Internet group buying industry itself, and can rise to be triggered by the Internet group buying mode, polymerization of a new economic form. So there is a narrow, broad sense of the points. For the long-term investment to promote growth in China, "Regiment economy" is an increment, is the economy from the investment-oriented to the consumption of the path, it will increase with the people's consumption awareness and growth.

Half a year, group buying site has dozens of of the original surge to thousands of families, "group economy" formed a broad foundation. However, whether the "regiment economy" can become a new economic form depends on whether the group buying industry can develop as healthily as the Consumer-to-consumer industry and form a certain scale.

Since the birth of the first home purchase website has been more than half a year, explosive growth of the group buying industry exposed some problems. According to the China e-Commerce Research Center "2010 China Online Group buying survey Report" disclosed that, at present, China's network group buying industry is facing ten hidden concerns, including: cloning of well-known sites, users are fishing, goods and the actual mismatch, deceive consumers, driving up the amount of buying to create a false impression of heat grab; lack of guarantee mechanism of online payment; After-sales service is not guaranteed, the user irrational consumption produces "regiment slave" group. The most fatal point is that the domestic network to buy the industry model is too single, complete cloning of the United States Groupon model, the site at a low price to rob users.

From the industrial point of view, the group buying industry to form a scale, not only to have a suitable for the Chinese market group buying mode, but also to solve the lack of integrity and service is not standardized a series of problems. For now, some group buying sites are clearly aware of the serious problems in the group buying industry and are beginning to try to devise measures to address them.

According to NetEase News reports, the first to enter group buying industry group treasure Nets first launched the "Advance payment" and other triple safeguard measures, aimed at safeguarding consumer rights and interests. According to the definition of the group Treasure Network, its triple security is strictly reviewed, monitored and paid in advance. The first two measures are mainly aimed at the merchants, and the advance payment is the measure for consumers.

Group Treasure Network launched "first pay" and other triple safeguard measures of the original intention, is to protect consumers ' rights and interests, to resolve the shortcomings of the current purchase industry integrity deficiencies, and try to establish standards, standardized services, leading group buying industry into a healthy development track. This approach, no doubt, has played the role of an industry leader.

In addition, the group Treasure Network is also creating suitable for the domestic market group buying mode. Whether it is Groupon in the United States, or the domestic American group and glutinous Rice Network, these group purchase sites are every day in each city to launch a product, which can not meet the "group of Friends" needs. To this end, the group treasure net every day in each city launched a variety of products to buy. With outstanding executive power, the group Treasure network quickly out of the site of the purchase price war swamp, more than 300 cities of users and customers spread coverage to the implementation of customer projects in the industry ahead of the group, become a well-deserved leader in group buying industry.

The internet has created the change of information communication, and has spawned a variety of new economic forms such as "residential economy". Today, the Internet provides a fertile ground for the growth of the "group economy". Any irresponsible behavior of consumers, it is possible to "group economy" this immature seedling. Regiment Treasure Net today's practice, aims to lead the entire industry to standardize, accelerate group buying industry to form scale, detonate "regiment economy".