Can Huawei become a big player in the electric business?

Founded less than a year, has been profitable, Huawei Electric test water is very consistent with Ren's expectations of terminal development, and even let Ren on the internet sales have a real feeling and a bigger idea, including selling Argentine beef. Instead of adding online channels as a single line, Huawei has made special plans, such as separating traditional channels from the phones sold by electric dealers.

Ren is a guest in South America

Years later, facing a company with Taobao, Beijing-east, Huawei, Huawei, internal staff will recall the April 2013 Huawei Terminal held the Shanghai conference, perhaps the future of Huawei will be named "Ren Electric declaration."

The reason for the beginning of the "Hundred Years of Loneliness", not only because Ren this time the electric business speech is too shocking, and Ren's electric business idea is also related to the South American mainland.

"After the electricity dealer completes, our wine also sells from this above, our future beef that buys back from Argentina can also sell on the net." Our goods are true, and I control the quality of the goods. Jingdong, Taobao are unable to control the quality. We have sourcing, more than 140 countries around the world, from each country to buy a good thing to sell to the electric dealer, Huawei parts will be able to get online sales. "When the informant spoke to Mr. Ren, he himself was shocked by the generous and daring imagination of his boss," he said.

At the beginning of April, when the boss of a South American operator with a private plane to receive the manor, taste barbecue and all kinds of fruit, blowing the Andes Mountains, rigid, the wind, any is not the idea of big electric business may be brewing fermentation at that time.

Ren's return from South America coincided with the annual Huawei Terminal Strategy Seminar. At the meeting, Ren was not polite: "You are too rigid." Ren said that he had been opposed to the terminal to do the so-called channel, because to do a channel to talk to a home, the cost is too high, but should develop low-cost electricity dealers. "We prioritize the development of low-cost, hard to develop low-cost, change the pattern." ”

"I think I can do it boldly." Ren has set the tone for the development of Huawei's electric business. According to the insider, the May set the tone, Huawei Electric business began to brew a series of big moves, the second half will have a heavy product launch.

Huawei, the telecoms equipment maker, turned to the electric trader, and even Ren pointed to the target Taobao (note: According to Huawei's electric business model should be the cat), Jingdong, it sounds really too magical, the span is too big.

But if you know all about Huawei's changes over the past year in the field of electricity, it might not be so surprising.

Let me call the electric business dream of Ren a magical realism.

Huawei Electric Shangyuan Up

Long before the electric business dream, Huawei had tried to transform itself into the Internet. In early 2012, Zhu Bo, who was in charge of Huawei's internet business, had caused "Huawei has no internet gene" in the industry.

But soon after June 2012, Huawei Terminal Company's E-commerce department was quietly established.

The organization's restructuring was very low-key, with little knowledge of the outside world. Public level, the only visible trace is that Huawei Terminal Company CSO Xu Micro-blog introduced into: from the "cloud Tube End" to "E-commerce"!

As early as the 2012 Barcelona Telecom exhibition, Huawei Terminal Company Chairman Yu has been high-profile publicity "Huawei to do E-commerce," March 18, 2012, Huawei Mall has officially opened the business, but it is undeniable that the establishment of Huawei E-commerce department more meaningful.

Early in the establishment, the electronic Commerce Department boss Xu is very low-key, for my interview request, he only responded: "Our department just set up, nothing to say, first do it." ”

"The company set up E-commerce department, the starting point is very high." "People familiar with the matter said that although the E-commerce department is subordinate to Huawei's Terminal company, which is now the consumer of Huawei, but its independence is very high, operating, operating have their own pace.

After understanding these details, last August, I wrote an analysis of Huawei's electric business ideas, I think, E-commerce Department of High specification, is Huawei's new thinking on the Internet development Strategy. Huawei is going through the operation of the E-commerce department, through the mobile phone in the electric business efforts and testing, so as to find Huawei envisaged the "Internet Road": Relying on E-commerce, combined with mobile phones and other terminal products sales, to start their own internet construction. The establishment of the electronic Commerce Department, let Huawei complete the Internet access.

Profit: Huawei Electric business model

Millet led the Internet marketing model shook the traditional mobile phone companies, many mobile phone companies are beginning to sell on the internet, on the one hand with the Beijing-east, Suning and other electric business cooperation, the construction of the mall.

Huawei is no exception, but Huawei has a different point, that is, Huawei has not put online channels as a supplement to the offline channel, but to do a special planning, such as the traditional channels and electrical sales of mobile phones completely separate, or even a new mainstream mobile phones, first in the sale of electricity, the traditional channels are completely without the goods.

Last year, Huawei Electric merchants pushed two mobile phones, one is Glory 2, one is Ascend D1. Huawei's main push P6 this year is to take the traditional channel first, and did not push the electric trader.

The traditional channels and the electrical business access is completely separate, there are two purposes: first, we can see Huawei's attention to the electrical quotient and training, the second is, the purpose of avoiding the traditional channels and electric business channels of "fighting" to avoid the price system confusion.

In this way, it seems that Huawei's electricity sales channels are only a few mobile phones. In fact, Huawei has also taken into account, when the traditional channel of the main push mobile phone after the market major period, Huawei will be placed in Huawei Mall sales, and further through the electric business Channel to supplement the traditional channels of "leakage", not the main push, and offline channel does not conflict.

Last year, the most popular mobile phone Huawei Glory Four nuclear power sales are very hot, the highest order reached 50,000 units a day. "Our electric dealer has made a profit," Yu excitedly during the US CES show this year. ”

Terminal business is Huawei's focus on the future aspects of training, once a year, Huawei Terminal Strategy Seminar will be held. Last year was in Sanya, internal called "Sanya meeting". Before and after the meeting in Sanya, Ren's development of Huawei Terminal has four clear instructions: To have profitability, the ability to continue to develop, can not appear malicious inventory, to manage the risk.

He is pragmatic, "to be profitable" under the instructions, Low-cost Electric dealers began to start quickly, and Huawei no longer burn money to advertise. Overall, Huawei's terminal last year was up and down in profits, according to Yu, Huawei's end-profit growth of 70%.