Can litters profit arouse the second spring of group buying industry?

Recently, the litters group announced that the company in December to achieve "scale of profitability", the profit scale of about millions of. This also means that the litters group to the Integrated Mall model transformation strategy began to appear in the financial effect. According to Litters Mall chairman and CEO Xu Maodong revealed that December profit scale of about millions of. The group's top executives have previously said that the group is expected to achieve profits in the four quarter, but there is no relevant news release. Litters Group is also the first to declare profitable group buying site, which shows that the litters group before the change has achieved practical results.

As we all know, group buying site after the initial heat, Encounter Hundred Regiment War, the Thousand Regiment war, even the million regiment war, but after the turmoil began gradually into decline, especially people have been accustomed to the price bombing, the price of group buying has no longer deliberately chasing, Coupled with the outbreak of some service problems and the human evaporation of bad buy site aggravating, consumers gradually began to tire of the original group purchase mode, become more and more cautious. Group buying site also suffered from the capital of the winter, some sites have cash flow problems, some are not keen to do the service of group buying site gradually out of the market, the group buying market has also begun to several large sites concentrated. Some of the group buying site began to seek transformation, from the original rugged model to fine infiltration.

In this respect, we see litters launched the mall model is worth the attention of the industry, which is actually a similar to the cat, the east-type platform transformation. When the group-buying site was depressed, litters began to try to change, capturing the market opportunities brought by the mall model. This is certainly a win-lose situation, not only set up a platform for businesses to bring more accurate positioning and distribution opportunities, at the same time for users because of fixed group buying business and mode, you can enjoy better service, also do not worry about the business to hit a gun for a place, in case there are problems can be traced back; and the litters group through the platform of operation can attract more merchants, while in the hearts of consumers to create a good reputation and attract more repeat customers.

May 2012, the litters group announced the transformation into group buying and merchants distribution of the integrated category Mall model, and the group buy into the mall. Mall mode similar to the business, merchants into the platform to open stores. and the main promotion of the group purchase mode, the mall model can help businesses do distribution, distribution-oriented, promotional supplement, to help businesses sell the remaining service capabilities. The future litters Mall will become a line of Wanda Plaza, for businesses to provide a full set of online, offline combination of services, such as the litters Mall can not only provide businesses to buy, cash coupons, discounts, activities and other online services.

On the basis of litters try, we also see that including handle nets, Poly-Mei excellent products are also beginning to transform the mall model. In the overall revenue of litters mall, the income from the store has accounted for 70% of the total income. Clearly, this part of the profit is more reliable and more sustainable. In fact, from the day the cat can bring a carnival of marketing festivals, we can also feel the mall model for the electric business platform is very strategic, and this is a once and for all cooperation model, can really bring a solid foundation and win-win situation.

According to official statistics, litters Mall is currently in more than 100,000 businesses. Xu Maodong said that at present, litters Mall stationed in most of the store free entry fee, merchant turnover and litters Mall of the proportion between 8%-10%. Xu Maodong said, litters at the beginning of the establishment of the "Buy + Mall + Service" idea, the mall's research and development since last year has begun. From the framework, litters group belongs to the litters Mall of a channel, but also litters mall into the life of service industry breakthrough, so that litters Group transformation Mall belongs to "misreading." Xu Maodong believes that group buying will become the standard of the electric business in the future. In fact, for some electric dealers, we also see the "Shadow" in the group, but for them this is not the point, just embellishment. And for group buying site, this is precisely its own advantages, the advantages continue to magnify, and then bring the community of the development of a fulcrum, pry more large market. From the current development of group buying market, the traditional pure group buying mode of the market has become narrower, the prospects for the development of a slim future.

Litters profit to buy a site to bring a touch of spring breeze, then this is not also means that the life of the service of the spring? I am also quite optimistic about this, the network community to bring life services have become one of the future direction of Internet development, coupled with the mobile internet layout, a lot of content are group buying site can go to try the direction , especially in stimulating domestic demand, stimulating consumption of the background, people's consumption desire and potential is very large, the key is how to control the consumption of the consumer orientation and the user's needs in the end where?

Believe that the profit of litters, certainly not the first and not the last one, according to the author from the relevant media learned that some sites under the pressure of shareholders and parties, also announced after the news of profits. Before there is a media explosion, and some sites to the establishment of interns to reduce the cost of staff, some do not hesitate to rinse water base high their own turnover. But we still hope that this industry can maintain healthy and benign development, to their own services, product innovation to obtain the trust of users, so as to jointly enlarge this market, open group buying industry real spring.