Can Liu Zhijun lead amoi mobile phone to break through?

Rock View: If you rely on a ready-made mobile phone scheme, you can only make phone calls and listen to music, and this kind of phone is obsolete. Whether Nokia, Motorola, Samsung, Sony Ericsson are aware of this, have launched 3G Internet handsets, and our local mobile phone companies are still doing obsolete products, the end result can only be discarded by users.

A few days ago, the new Amoi's boss, Liu Zhijun, went to Sina to talk about why he bought Amoi and the future development of Amoi mobile phones. For Amoi mobile phones, many people are not unfamiliar. Once A8 mobile phone brilliant still have a lot of people vividly. A lot of people are sorry to talk about Amoi mobile phones with their friends.

Because in the domestic mobile phone collective inverted to MTK bosom, I remember Amoi is the only one "have backbone", no MediaTek chip manufacturers. They do their own technology, software, unfortunately, in Shanzhai, other domestic mobile phones, white card machines, are using the Low-cost MediaTek turnkey solution, the pressure of cheap selling mobile phones, Amoi's huge research and development investment has vanished. Can only say that Amoi died in the pursuit of dreams, but courage is still commendable.

Now Amoi reorganization, and then back to the mobile phone industry, which I am looking forward to. Liu Zhijun in charge of the new Amoi before the head of Lenovo Mobile, leading Lenovo mobile phone industry to become the 2004 Dark Horse, to seize the opportunity to upgrade the black and white screen mobile phone. Now when your boss is in charge of the new Amoi, what about the future of Amoi mobile phone?

The origin of domestic mobile phone's decline

The so-called enemy win. In fact, the analysis of Liu Zhijun can lead Amoi breakthrough before, it is best to first to understand the cause of the decline of domestic mobile phones.

At the end of 2004, domestic mobile phone share began to fall sharply, the reason for the decline and the invasion of Shanzhai phones, foreign brands exerting force, has a great relationship. And the raid of the Shanzhai mainly benefited from the whole project of MTK, which greatly reduced the threshold of mobile phone production. and domestic mobile phone for a time without price advantage, naturally fell into a dilemma. In addition, 2004 before the domestic mobile phone continued to brilliant era, they disregard quality, quality, crazy increase production, wantonly circle money. This caused serious quality problems, 2004 years after the collective outbreak. Domestic mobile phone sold out one, hurt 3 users, users of domestic mobile phones no longer trust.

Then, domestic mobile phones have joined the MTK camp, hoping to shorten the research and development cycle, reduce the cost of mobile phones, reversing the trend. At that time, in addition to Amoi mobile phone does not use MediaTek's proposal, Lenovo, Tian language, Gionee, Konka, TCL, Haier and other local mobile phone companies have joined the MTK camp. MTK is "drugs", let domestic mobile phone after a short time to forget the pain, anesthesia himself. But in the long run, it hurts the independent research and development ability greatly. Since then, domestic mobile phone companies have laid off research and development teams, only a few of the staff responsible for testing.

But Amoi has retained its own research and development team, hope to be able to do the long-term strategy like foreign brands, and even Amoi also started to do Linux platform of the smart machine products. But the competition is too brutal, because the Chinese user to the local brand collective loss of trust, plus Amoi own channel also has the problem, causes the final capital pressure to be unable to alleviate, finally had to carry on the bankruptcy reorganization.

Since 2008, 3G commercial, smart machines began to become popular, Internet handsets began to sell. However this time the domestic handset collective aphasia, because they have given up the research and development team, has not developed the strength, for 3G, the intelligent machine, the Internet handset can only be exclaiming. So I always think that domestic mobile phone companies to give up research and development is too short-sighted, is also the root cause of today's rout.

Is Liu Zhijun finding a way to new Amoi?

In an interview with Sina Technology, Liu said that Amoi mobile phones should rely on two paths: one for 3G handsets and the other for mobile internet handsets. Through both roads to save Amoi mobile phones. Above, we talked about the reason why domestic mobile phones have ended now, because they gave up research and development, did not make long-term strategic plans, only pay attention to short-term profits.

So is the two roads that Liu Zhijun found suitable for amoi? Make 3G mobile phone, this direction should say very right. Because the 3G handset replaces 2G is the general trend, but in 3G handset, amoi the handset to have the technology accumulation before. At the same time, 3G mobile phone industry in the field of local mobile phone companies are weak, is basically the form of a OEM 3G mobile phones. The current market of domestic 3G mobile phones, the use of a poor experience, and therefore by China Mobile many times named criticism. Therefore, do 3G mobile phone is a very good breakthrough.

Also, do mobile internet phones. In the iphone, Android, led by these manufacturers, in the operator vigorously promote the 3G universal environment, mobile internet users more and more, and the current domestic mobile phone network performance is very weak, experience is not good. Domestic mobile phones are not smart machines, Third-party client software is not compatible with the use of mobile Internet, this is the common problem of MTK platform, but also the common problems of domestic mobile phones.

If the Amoi can through the software aspect independent research and development, promotes the non-intelligent machine to the user most urgent use client software compatibility, cooperates closely with the client software enterprise, enriches Amoi handset the application. I think it will be able to meet the needs of users ' mobile internet. After all, now the Internet experience good mobile phone prices are more than 2000 yuan, if you can make the Internet performance is very good in low-end mobile phones, the market prospects will be very considerable.

Whether it is to do 3G mobile phones, or mobile internet mobile phones, require enterprises have research and development strength. Liu Zhijun said in an interview, Amoi Research and development team are still in the main, this is also our more gratified, after all, now most of the domestic mobile phones are basically no research and development team.

The prospect of new Amoi

Amoi mobile phone because has been sticking to research and development, without MediaTek's solution, and finally because of financial pressure and bankruptcy reorganization, this focus on research and development of domestic mobile phone companies, worthy of respect. Now that Liu Zhijun is going to revive Amoi's mobile phone, he still has to go to the research and development path. From the current situation of mobile phone industry, now do research and development is very necessary, the current mobile phone industry is no longer like 2004-2007 as impetuous, to do a good job of 3G mobile phone, Internet mobile phone, it is necessary to real research and development strength.

If you rely on a ready-made mobile phone program, you can only make phone calls and listen to music, and the phone is already obsolete. Whether Nokia, Motorola, Samsung, Sony Ericsson are aware of this, have launched 3G Internet handsets, and our local mobile phone companies are still doing obsolete products, the end result can only be discarded by users. Liu Zhijun led amoi early Awakening, back on the road, from the beginning to do the right thing, the new amoi prospects are worth watching.