"Can make" network marketing Starbucks to create virtual stores as you feel

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Today fly to talk about the network marketing strategy or for drinking, said before, I have a hobby and eat, drink, naturally more like to eat to say things. Starbucks no one knows, today we will talk about this topic about how Starbucks in Internet marketing success.

Starbucks has a purpose, I believe that few people know it, in fact, flying is also a chance to see, "Starbucks success lies in the consumer demand in the center from the product to the service, and then from the service to experience the era, Starbucks has successfully created a ' Starbucks experience ' characteristics of the ' coffee religion '. "Starbucks founder said:" Their products are not only coffee, coffee is just a carrier. And because it is through the coffee carrier, Starbucks has a unique style passed to the customer. The consumption of coffee is to a great extent a perceptual cultural level of consumption, cultural communication needs is to create a coffee shop environment culture can infect customers, and form a good interactive experience.

The concept of Starbucks is probably mentioned, then how the Starbucks to the success of it, it is flying to lead everyone into the theme bar.

1. Younger, fashionable network marketing strategy.

As the internet is increasingly becoming the mainstream media today, Starbucks hopes to bring consumers a kind of experience through the network, and the same experience as they feel in the terminal.

Starbucks needs to build a corporate web site through which Starbucks can bring the brand experience to the web and let consumers know about Starbucks to ultimately influence their buying behavior.

Starbucks official website targets, including 18~25岁 college students and university graduates, 25~35岁 white-collar. And a small, successful 35-year-old professional, for Starbucks understanding, flying is also from the university period began to contact, at that time is also just curious to enter, think the environment is very beautiful, clothing is very special, know finally and Starbucks will be so attached, has been to college graduation this 2 years have not given up on it. Although the age of Starbucks is a little strange, but it can be explained by the same characteristics: knowledge level, high cultural attainment, in the spiritual life of the pursuit.

2. Enterprise website, network and consumer experience combined marketing strategy to more effectively communicate corporate information to them, Starbucks chose to create a virtual store online.

Enterprise website is the starting point of network marketing integration marketing. If the lack of corporate web site as the basis, from the marketing level, it is difficult to put other marketing activities systematically combing together, such as: Public relations activities, license mail, news subscriptions and corporate websites have a tight and indispensable relationship.

Now the website has entered the personalized development stage, the website construction is the technology, the design, the marketing three parts system engineering. From the interactive orientation, to "marketing" and "consumer experience as the basic origin, to build the site is the true meaning." Do you have any ideas about this?

3. "Can be developed" store with your mood changes in the marketing strategy

The components of Starbucks ' virtual stores depend entirely on buck's stores, including the famous Two-tailed mermaid logo, when consumers open the web, the first thing to see is the door of the store, as if they are outside, will walk into the store feeling. This is just one of the two main areas of the site: outside the store area. Another major area is the store. In the shop, netizens can talk to the barista and get more knowledge of Starbucks culture.

So that consumers in this virtual portal, can be inspired by the spirit of promotion and incentives, so that users of the site into a very high degree. That's the ultimate effect Starbucks is going to achieve.

In real life, there are thousands of reasons why consumers patronize Starbucks. The reason for flying is no exception, from the initial curiosity, by its environment and clothing attracted to the final taste of coffee, and began to fall in love with his marketing model is very coffee culture.

Because when they are bored, or think of bringing up the spirit, the person is busy all day after the desire for quiet space, we undoubtedly chose the star Buck. Therefore, Starbucks website must be in accordance with people's emotional and "customized", SEO user experience on this meaning. Greatly increased the interactivity of the website.

Of course, this is just flying to Starbucks some of the network marketing point of view, welcomed the exchange and discussion. Original author: Fei Fei (feather Apprentice), the original source from: www.tj-beixin.com, starting A5, welcome everyone to Pat Bricks, SEO Senior Exchange Group 1,120,968,831 exchanges and communication!