Can mobile internet drag traditional search into the altar

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Sweet potatoes accidentally saw an article on Eric's website entitled "The Rise of the mobile industry or the removal of the altar from Google search", presumably to suggest that Google's search business has reached the ceiling, while the revenue in the mobile internet is not obvious. Exactly, another news, Baidu Robin Li recently at Ceibs International Business School also revealed that Baidu has not yet wanted to clear the mobile Internet business model. As a result, the sweet potato can not help but ask the mobile internet will be the traditional search dragged down the altar? How does search merge with mobile Internet? Can traditional search be grafted into mobile search?

The data from Eric's article show that Google earns only 500 million dollars in its Android system. Search, the core source of Google's profits, has contributed more than 90% of its profits to Google, but Google's traditional CPC has continued to slide over the past 18 months. Last month, it slipped 15% per cent year-on-year. Google, on the one hand, is slow to grow the CPC from traditional search, while the lack and weakness of the mobile Internet search revenue model is not enough to bring future growth potential; On the other hand, the face of the emerging social predators Facebook and Apple is a multifaceted and complex issue.

The search profit model is essentially advertising, so let's start with the big argument that mobile search has some features. For search ads, mobile search is the most prominent problem is the phone itself, the screen becomes so small, if put ads, there is little room to put content, and user experience and effect are greatly compromised. How do I put the search ads? How do you behave? is the traditional form of links + small pieces of creativity? Advertising in total, currently is the banner-type ads, banner ads, pop-up ads, button ads, spot ads, keyword ads, text ads, and other ways, these advertising methods overlap, But does it show text or pictures or videos or links that can be placed on a mobile phone screen? So, sweet potatoes think that mobile internet search advertising patterns need to change, need to change from the source.

Sina Weibo, which has been searching for hundreds of millions of times a day, has more Facebook, so many people believe that social search will challenge the current traditional search. But social search is only due to the timeliness and interactivity of information more attention, social search is only a part of the traditional search, and in the mobile Internet does not highlight the performance, sweet potatoes think that no challenge can be said, and search is based on the form of a box. But Apple's Siri is worth mentioning, it jumped out of the search box thinking, the use of voice intelligent technology, combined with lbs, can be more streamlined and convenient to provide users need. Apple's Siri is clearly positioned as a human helper, not as a simple tool. Therefore, the traditional search in the future mobile search more competition should be this kind of artificial intelligence products, and search to change from the source, it is necessary to jump out of the traditional form of the box.

We go back to the core, search for the essential meaning. The purpose of the search is to provide users with the most valuable information conveniently. Users get information in two ways, one is that users know what they need, and what to look for, this is a search, Baidu, Google all stay at this stage, the other is that users do not know exactly what they need, but can find valuable information for themselves, this is a search, like the recommendation engine, Or more advanced AI. Therefore, the search for mobile Internet may be to combine these two forms, in order to bring more users and a better user experience. In addition, the front-end of traditional search is basically browser, more specifically, a box, users enter keywords in the box to get information, and mobile internet search need to put aside this idea, looking for another front-end, Apple Siri is a good case, it makes the transmission of information from text or picture form into a sound form, At least for search, this is a good change.

Mobile Internet to drag traditional search down the altar? Finally, for this problem, the sweet potato is not the focus of the problem, the focus is on human needs search, not a box. On mobile devices, services like Siri's voice helper are actually more intuitive than traditional search, but they are flawed. In the future, sweet potatoes want to use artificial intelligence technology to find a better front-end in search (this front-end can be an application or a receiver or a point, or even a complex), and then take advantage of people's preferences, geographical location and other information to carry out a great change in search.