Can network entrepreneurship make college graduates employable?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

March 25, Wenzhou University of Oujiang College and Taobao University to carry out training programs officially licensed, dedicated "Taobao class." Training class to recruit 30 students with a certain online entrepreneurial experience, and into the marketing Department, Administration Department, Technology Department, Sales Department, Trade source Department, Finance Department, Logistics Department, project department and eight departments. In addition, the college has set up a training base in the business park, through the "hands-on" teaching, rotation and other ways to enable students to better grasp the online entrepreneurial ability.

Coincidentally, Jiangxi University of Technology has also set up a "network of entrepreneurial Commandos" to provide students with online entrepreneurship guidance and training, to encourage graduates to achieve employment through the network. Team members are the successful graduates of network entrepreneurship, corporate alumni and a number of network companies in charge, for all students in the school to provide online entrepreneurship guidance, training and practical opportunities.

Since February this year, dozens of of the national media will focus on Yiwu Business school, taking turns to report the student's entrepreneurial legend: the school about 1200 students in Taobao open shop when the boss, of which, 60% of the student living can take care of themselves, 1/3 of the student monthly income close to ordinary white-collar, the highest monthly salary of forty thousand or fifty thousand Yuan. Yiwu the "great Miracle" has become the "compass" of the 2009 graduates ' long employment.

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Use the network platform to find an opportunity

Low input, low threshold, low risk, easy to start, this is the reporter heard in the interview about the Internet business keywords.

Shengxiaoming (Jiangxi University of Science and Technology propaganda Department): compared with the well-known universities, the school is less famous, to employment can only rely on their own, as a school to the students to expand as many ways of employment.

The core of network entrepreneurship is to use entrepreneurship to promote employment, the school in the middle more to do the guiding work. Now the university students are in the Internet environment grew up generation, technically speaking, to let college students do network entrepreneurship is not difficult, but what kind of network entrepreneurial model feasibility, the success rate is relatively large? In order to make the network entrepreneurial "marketable", the school hired 80 or a company with real entities, or have entrepreneurial experience of teachers as " Part-time employment instructor. " At the same time, also opened the "Entrepreneurial Forum", invited it elite, well-known companies to come to school lectures. In addition, also pay attention to the student business case tracking, and give timely guidance.

"Internet pioneering team" ultimately to convey the belief that entrepreneurship is promising. Online start-up costs are low, even after two years of failure, but also exercise ability.

Baochangxin (Oujiang College is responsible for the entrepreneurial park teachers): compared to other entrepreneurial forms, Taobao business is easier to operate, so there is the idea of open Taobao class. At present, the college has set up a training base in the business park, while inviting the staff of Taobao University to guide the school, and the special guidance teachers will go out to learn. "Shop opening and day-to-day management", "shop positioning and sourcing procurement", "shop promotion and sales skills", these will become Taobao entrepreneurship training course content. In addition, the school also contacted Off-campus Enterprises as a source of supply points for students, for the time being unable to find the source of the students to provide convenience. The ultimate goal of these initiatives is to enable students to play their professional expertise, out of the flexible entrepreneurial road.

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Internet entrepreneurship should not be the mainstream

Yiwu Business School Network Entrepreneurship Practices by the media reports, the school's leaders spared no effort to promote their own model-to open 2,600 square meters of "entrepreneurial Park", to provide students with free studios and warehouses, the establishment of "entrepreneurial college", a new entrepreneurial curriculum to provide targeted training, and business done well can also replace credits.

For college peers, Yiwu Business school Dean Jia Shaohua has been a lot of malicious words, such as "every college students can be successful online entrepreneurship." But in interviews, some colleges reacted calmly.

Gao Yanxia (Deputy director of the Employment Guidance Center of Shanxi Vocational College): At present, the school's guidance to students ' entrepreneurship is based on entity entrepreneurship. In the entity entrepreneurship, the establishment of entrepreneurial talks, can receive the relevant free training, after the business review, the entrepreneur can get small loans, can get the guidance of the incubation area experts. Compared to the current as a virtual body of the network business itself is not perfect, the school is difficult to have the intention of the network of students to carry out the guidance.

At present, many network start-ups have entities to do the cornerstone, simply rely on the network entrepreneurship is difficult. In addition, the level of economic development in the school's location also determines that the practices of other universities cannot be simply copied.

Shi (Jinan University Employment Guidance Center): Schools also have students to open shop online, earning a little money, but this is not the mainstream. Network entrepreneurship as a means of livelihood can also be, but because of the problems of E-commerce itself, it is difficult to make something. At present, Jinan University is considering the integration of existing industrial resources to establish an entrepreneurial college.

Hunan University of Foreign Economics, the employment office of the teacher interviewed by reporters, also said that the current did not consider copying other colleges and universities network entrepreneurial practices.

——— problems ———

Network transactions lack of relevant legal norms

Ding (Director of labor market department, Labor and Personnel College, Renmin University of China): I do not think that encouraging more college students to start a business is a panacea for the difficult employment of college students. Some colleges and universities students "Taobao entrepreneurship" case, can be used as a business professional teaching practice example, but should not have universal significance.

With the rapid popularization of Internet in our country, e-commerce has been developing very rapidly as an emerging industry. E-commerce has a lot of advantages, the final performance is the simplification of transaction activities, cost reduction and efficiency improvement, which also reduces the network entrepreneurship and E-commerce barriers. However, the development of e-commerce in network economy is not enough, the credit of network transaction is insufficient, the lack of norms, rules and necessary laws.

Liu (Deputy director of policy and Law Committee of China Electronic Commerce Association): Due to the lack of corresponding laws and regulations, the problem of online shopping has always been a puzzle to consumers, but also bound the development of the industry.

Consumer-to-consumer transactions that occur between individuals are part of the current high incidence of fraud and complaints. At present, the network transaction is still in the fast development period of immature, most of the behavior of this kind of transaction is not registered in the local Industry and Commerce Department, and the transaction volume of this kind of network commodity is very big, this is the main problem that causes consumer complaint hot spot and difficulty.

Chai Yutin (National e-commerce development "Eleven-Five" planning of the main drafters, Tsinghua University): Domestic enterprises and E-COMMERCE operators to each other, their own release of product information, there are product information is not standardized, do not share, product information-related value-added services are not rich, fake product information flooded the market and other issues, This has become one of the important factors that influence the deepening application of E-commerce.

——— Typical cases ———

The ultimate goal is to open a physical store

2007 graduated from Wuhan University of Engineering Zhao this description of their life status: Six days a week on the internet, in addition to eating, sleeping, has been in front of the computer; Eight o'clock in the morning up, turn on the computer, Taobao Wang Wang hung up, and then wash celestial.

Zhao Environmental Engineering major, after graduation in the real estate company, in the university as a teacher, "take a little money to muddle along, suitable for the age of the people." At the beginning of this year, she quit her job with a passion for entrepreneurship and began to focus on the shop.

"Be famous and start early. "At the end of the line," Zhao, a 24-year-old, giggled, "It's late for me to start a business." ”

Zhao's goal is to open a physical store that needs to be ripe for all aspects of the situation to be realized. If you do not have time to take care of the physical store, you might as well open the shop first.

A little mouse, a deal can be completed. "It seems easy to open a shop online, actually more tired than working." "Only for a few months, Zhao has produced a lot of regrets: from the receipt of goods to sell, need a person to take care of, in order to make goods more attractive, attract more customers, usually a product to take a picture of an hour or so.

In the first week of the store opening, Zhao's shop ushered in only one customer. After a long time on the internet, she also felt some doorway: only by increasing the exposure rate can customers be brought in. Now she will be in compliance with the provisions of the Forum under the premise of "sent a lot of goods today, such as XX," the vague introduction of their own shop goods. "Now there are seven hundred or eight hundred dollars in profit for one months. ”

Zhao also encountered a number of particularly difficult to serve customers, and constantly ask for replacement of goods. Because Taobao scoring strict, to have a business by the customer to "bad review", can not achieve 100% satisfaction, so she is very important to every business. "Open shop very need patience, the most exercise is the service consciousness." ”

Because of this, Zhao said, the purpose of their own online shop is to accumulate experience in all aspects of entrepreneurship, the ultimate goal is to have a stable source, a relatively stable income, have a business license to prove the entity store.

The author of this article is the QQ Avatar Network (www.touxiangqq.cn) webmaster do!