Can not use the mainstream Internet vision to view the industry website

Original address: http://it.sohu.com/20080912/n259533568.shtml





with the development of e-commerce sites in the domestic industry began to be more and more attention by many media, a few days ago, reporters interviewed the software founder and senior E-commerce commentator Mr. Wang Mutong. Zongheng Easy business Software is a development of the industry website construction Station system companies, they set up a discussion group and other ways with hundreds of of industry owners to maintain contact with the industry e-commerce has a profound understanding.





can not use the mainstream Internet vision to view the industry site





Reporter: Many senior personage thinks the industry website development space is not big, it is difficult to get investor's Pro Lai, how do you think about this?





Wang Shepherd: According to the current development, some of the industry's web site to say that the existing business model is indeed very difficult to obtain the pro-Lai VC. However, I do not think that the mainstream internet companies look at the industry site, not every site to find VC, are going public. For most companies, the annual access to millions of, or even hundreds of thousands of is also a very good choice, and then gradually combined with the industry to seek development, the industry is the correct way to develop the site. The development of a business or website can not be step, not just to announce what I want to enter the field, premature launch of a lot of products without practical value, this is the essence of the mainstream Internet companies and the difference. From this point of view, in many industry sites to obtain substantial income, under the premise of a lot of burning money, there is no real profit-making enterprises look down on is very worthy of deep thinking.





Industry Web site to learn the mainstream Internet management model





Reporter: So, does the industry website have any good suggestion in the operation aspect?





Wang Shepherd: In fact, each site's own situation and the industry is not the same, so it is difficult to say. We collect data from nearly thousands of industry websites, and communicate through various channels, and use QQ Group forum to keep in touch with more than 600 industry stationmaster, frankly speaking, we have got a lot of valuable suggestions from them. Just talked about the mainstream internet view of the industry site, which, in turn, the industry site in addition to the industry's own concerns, I suggest that the industry should learn the Web site of the mainstream Internet management model.





For example, BD (business development), PR (market PR) in the mainstream Internet companies is a common position, but for many industry sites, although slightly designed, but not deep understanding. In fact, BD can be understood as a resource for resources, to the industry site is not just for exchange links, advertising swaps, and so on, through with the industry paper Media magazine cooperation, through with the industry to establish cooperative relations to achieve the purpose of promotion, the effect is very obvious. In addition, in the technical links, a deep understanding of ued (User experience design) and other mainstream internet has been relatively mature work and methods are also very important, the industry site urgently need to improve the professional level in these areas.





"Imitate Alibaba, Hui Cong will cancel the competition qualification"





Reporter: Yes, most industry websites may not be involved in these jobs, and have not even heard of the relevant nouns. What is your opinion on the innovation of the industry website?





Wang Shepherd: First of all, we want to thank our users and many of the industry webmaster, indeed from their body to get a lot of innovative ideas. Innovation is really not easy, in fact, the current relatively successful industry site in the model does not have much development, but I think the local innovation is also a innovation. For example, the interface of the design of the industry site advertising is one of his products, so can not blindly imitate the integrated business-to-business website. A few days ago, the software launched the template design competition, clearly defined a "imitation of Alibaba, Hui Cong will be disqualified", the purpose is to hope that users from the industry's own characteristics of the site designed to meet their own characteristics of the interface. In addition, industry Web site can be based on business processes within the industry, innovative special industry application modules, such as wholesale, products, quotes, etc., using a variety of activities to promote the close integration with the industry.





e-commerce is the trend of Internet development in the future





Reporter: Finally, please talk about vertical and horizontal easy business Why choose to do e-commerce application technology services?





　　Shepherd King: The internet has been playing a more "media" role, as the "tool" features are not obvious. However, with the rapid development of enterprise informatization, Internet as a "tool", especially the trend of e-commerce tools will become more and more obvious. It is based on such a simple judgment, we have identified the "commitment to small and medium-sized e-commerce application technology Services," the direction of development. As a start-up company we are not in a hurry to develop other software products, but focus on the advantages of resources, two years focused on a product development, is to believe that E-commerce must be the future of the Internet trends, and E-commerce application technology must have a huge market space.