Can only "fool", can not "scream": 360 portable wifi + 360 cloud disk

According to news from Sohu IT, it disappeared for almost 2 months 360 portable wifi again launched a new tricks, the 360 ​​cloud disk features through software updates integrated into the portable wifi, so that "technology white" can also be convenient Use - on the one hand to promote their own "cloud U disk", on the one hand portable WiFi seems more value for money, this approach can be described as not smart.

"Fool + hardware" 360 old ways

360 marketing thinking is actually very simple, is "fool + free." Of course, here's "fool" has two meanings, one is to use simple, and the other is to underestimate the user for high-tech, highly innovative products. Along this guiding ideology, 360 launched a portable wifi two months ago, the marketing gimmick is a fool + free + no flow. If you still remember 998 yuan notebooks sold in local TV stations in the past, claiming to spend money on the Internet but in fact only built-in wireless network card, then the 360 ​​portable WiFi is absolutely not strange - from its existing The function, the role of view, is a set of U disk shell wireless card.

In all fairness, ease of use and a $ 20 price is really appealing to the PC, but its limitations are equally obvious, such as scene limitations (portable wifi is not an operator's 3G / 4G internet connection and must be used On a computer with Internet access, it means that it is out of use outdoors where there is no access to the network), limitations in usage, conditions (devices that access the wireless network can not go beyond the range of a room with portable WiFi, The computer can not go to sleep, etc.).

Use smart hardware to expand software channels

Although portable wifi is essentially a wireless card, but if it is only regarded as a wireless card, it is too underestimated 360 in the Internet community can live to today's strength. For such a low price, easy to be imitated hardware, of course, do not point at 360 by making money. This card is different from other wireless card is not the fundamental shape, but the software can be upgraded, can be understood as a "smart" property. I remember this portable WiFi just came out when the tiger snoozed published "360 portable WiFi: This is Chinese-style wearable!", Think 360 portable wifi is actually through the hardware, get through 360 software installed capacity, to seize the mobile terminal entrance :

360 said by itself, 360 Portable WiFi will be combined with the 360 ​​mobile assistant. Undoubtedly, portable Wifi will come with all kinds of features, will 360 mobile assistant, mobile guards as the representative of the 360 ​​mobile software, unknowingly, naturally push and install to your phone.

360 mobile terminal layout gradually clear: the development of cloud storage, smart router may be the next target

WeChat has grabbed a mobile Internet ticket has become the industry consensus. The rest of the field fighting is still fierce: reading, music, games, distribution platforms, including their good at anti-virus field, 360 mobile terminal can not be said to have mastered the absolute advantage. Rely on the hardware to rob mobile portal is a reasonable choice, "unlike Apple and Amazon," the same is true of millet.

To a certain point as the core, to push a variety of software users has been the long-term 360, but the original in the PC side of this "point" is 360 guards software, and in the mobile into hardware. Rely on personal WiFi to get through and 360 hand-assisted contact to expand their distribution platform influence; built-in cloud disk "fool" use will also increase the use of 360 cloud disk to a certain extent, and integrated more features of the portable Wifi also makes hardware that is inherently less expensive has become more "value for money".

Anyway, 360 itself has the advantage of cloud storage. The elements of cloud storage are secure, stable, low-traffic, high-speed, and high-capacity. Let us consider 360 as a safe guards and anti-virus software. Simply say the low-traffic requirements, use of portable wifi get through the computer and mobile phone (360 must be equipped with hand-assisted wireless WiFi contact, so that mobile phones or other mobile devices using cloud disk from 3G traffic troubled 360 using this hardware Really has its own advantages. On the other hand, 360 portable WiFi as a wireless network entrance, it should be only 360 in the home gateway a small attempt, 360 is likely to be the next target of a smart router.

Can only "fool", can not "scream"

As portable WiFi is not a ready-to-use Internet access, integrated cloud U disk function is not ready to use the U disk. On the mobile side, 360 has chosen a hardware and cloud storage breakout strategy may be good, but it is still difficult to see one kind of "stick to the user, throw off the opponent, who care about me" temperament, perhaps compared to how As early as the user to sell more "dumb" use of the product, the lack of "let the user scream" product is the "grassroots" 360 biggest challenge in the mobile Internet.