Can outdoor theme tourism solve the large-scale commercialization of tourist communities

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

How big is China's tourism market? It's already over 1 trillion. The whole tour of the big Cake, Ctrip to where the network of several online tourism companies listed, although the online tour giants have successfully opened the IPO process, but according to the second quarter of the 2013 online Tourism market report, the second quarter of 2013, China's online tourism market transaction size reached 50.9 billion yuan; The 2011-2012 China Online Tourism Market Research Report, published in 2012, predicts that the scale of online travel transactions in 2013 will expand to 2200 to 230 billion yuan.

Tens of billions of markets, disruptive Internet companies are now unable to occupy more than half of the market, why? On the one hand, the entire internet is still in the high-speed popularization period, and on the other hand, is Ctrip to where the network they also encountered development bottlenecks, if simply rely on their current only OTA products, OTA web site development will become very passive, online tourism market expansion, OTA website to promote the development of the site, such a situation is not conducive to online tourism subversive tourism industry.

The author has written a "tourism community is not dead, the portal plus community or breakout mode", that the production of fragmented content of the community and the production of comprehensive content of the portal combination of the operation of the model will become the future development trend of tourism communities. Such a combination operation model, to improve the tourism community user retention and activity may have some effect, but to subvert the traditional tourism market, may still appear powerless, because such a model has not yet solved the problem of large-scale commercial tourism community.

Why is it that most of the frequently listed online travel sites are OTA sites rather than tourist communities? I think this is mainly because the tourism community for users of the valuable "travel strategy", large-scale commercialization is too difficult, this is obviously not in line with investment in the field of investment people's willingness to invest. OTA website has been formed in many ways, OTA model of the site has become mature, OTA site to find a good development breakthrough direction, perhaps not as much as to promote the transformation of its tourism community, or the acquisition of tourism communities, the use of portals, search, community, electricity, the formation of the resultant force, Cooperation to break through the bottleneck of online tourism development.

Can outdoor theme tourism solve the large-scale commercialization of tourist communities

In the whole tourism industry, outdoor activities are not the whole of tourism, but outdoor activities can become a site profit, because it is easy to cut into the electricity business. As before, most of the mainstream tourism community is based on community tourism to attack a little major operational direction, the mall so that can provide a lot of outdoor products sales Service product categories, has not been integrated into the product chain by the tourism community, in the maintenance of high-quality user operations at the same time the greater extent of the community's business value.

Although the early 8264 has involved the tourism commodity electric dealer, opened the mall, but its outdoor merchandise mall has not yet played a brand, most of the transactions remain in the 8264 own community transformation. In Alibaba, Beijing-east and other electric giants in the way of the whole platform to expand the outdoor commodity electric business, many of the online travel sites, including the Ma Honeycomb, the Poor network, and 8264 outdoor forums, have tried to cater to the new freedom, self-help, Self-driving visitors to the travel guide to share.

The re-promulgation of tourism law has increased the demand of users for high quality tourism strategy in tourism community. But such a dividend, is the new policy, whether it is the MA Honeycomb, 8264 Outdoor forum, poor travel network of these tourist communities, or where to go ctrip those Ota website, they can benefit from it, but is quite passive, it is difficult to dominate their own development. Once the policy effect is hard to magnify, many online travel sites will be stuck in a bottleneck again.

So the situation, as the author of the hope of the website. I think the tourism community, in the policy will be brought about by the development of dividends, to increase the quality of tourism introduction Select to create, to open E-commerce Mall. Such a mall, a large number of tourism communities should expand the territory of development, not limited to the community within the user transformation. Such "Go out" strategy, need to travel community such old Internet products, understand the current Internet industry trends: "Product branding." Branding process, the need for online travel site collection Strategy Community, portal information and Mall of many resources, the formation of joint efforts.

For example, famous anime bears haunt Shenzhen Huaqiang Group's works, Huaqiang group in the bear-infested project, not only to a large extent, its own monopoly of bear-infested toys, books, production and wholesale process, its established in the Infante amusement park is a lot of places are to bear haunt as the theme, Let the whole amusement park's many recreational facilities and bear haunted. Finally to include but not limited to the bear-infested anime, film products, the formation of a joint effort to promote the development of the whole project.

Tourism community, has a strong tourism introduction community building experience. In the development of joint projects, to maintain the quality of travel strategy to survive and spread, and then combined with the mall to launch a specific theme of activities in the outdoor activities of goods. Tourism community self-built brand projects to the brand effect and the existing strategy base, so that the mode of electric power to promote the large-scale commercialization of the platform, if implemented, the tourism community or will usher in Ota travel site to contend with the day, common standing on the great stage of the IPO.

Nowadays, many tourism communities have taken a big step in transformation and innovation, the new tourism law also led to the MA Honeycomb, Poor Travel network, 8264, mango tourism Community travel Strategy for high-quality content construction process, which for the tourism community is a good time to break through, Alibaba, Jingdong they master a lot of outdoor commodity electricity market is not important, It is more worthwhile to consider the tourism community in this large-scale commercialization program if it can be further removed after 8264 and the distance between the brand and the tourist community is really closer.

Author: Small modest, Changsha internet commentator, tyrants Network editor, micro-blog @ small Mo Shi, micro-letter attention to net1996.

Original link: http://tuhaonet.com/keji/chuangye/qushi/2002.html