Can situational search change the search for the future?

Recently, the concept of "situation" has been fired. First, Google's beauty president in the dialogue with TechCrunch editor-in-chief revealed that "situational discovery" (contextual discovery) will be launched next year Google's heavy search applications, and then Microsoft executives are talking about this concept, Tencent began to mention it as early as 2009. These two days, the micro-blog on the "Situation search" discussion appears unusually hot.

As onlookers, I also briefly said on the micro-blog, but the idea is still not done. From Google's beauty president, the so-called "situational search", that is, based on user browsing habits and geographical location, the initiative to the user to push the most valuable information. That is, future searches, you don't need to search.

Contextual search and search accuracy, v5shop to remind everyone below but the key, seriously look down:

Precision is one of the important indicators of search engine considerations. The traditional search technology does not involve the user's behavior data, and does not care about the user's environment when searching, it only studies the keyword itself, and matches certain algorithm, gives the result. This is clearly difficult to meet the specific needs of the user.

In fact, this is not a new concept. Baidu search for "weather", Baidu can be based on lbs to understand the user's city, directly to the corresponding city weather conditions, which is a simple situation search application. And in Tencent search, you chat with QQ, which integrated the chat assistant, when you and friends chat "Let Bullets Fly", triggered after the search next to the film introduction, there may be tickets, choose seats, and even invite friends to see, and so on.

Obviously, based on the accuracy of search results, according to V5shop analysis, contextual search has the following advantages:

1. Make the personalized results of the search possible;

2, due to the consideration of contextual association, so that the search results more matching the needs of users;

3. The environment becomes part of the search, and the keyword is degraded to one of the dimensions of the search submission, not the entire dimension.

Where is the transformative nature of situational search applications?

Although Google's "situational discovery" will not be visible until next year, we can already experience some contextual search applications in search. The so-called "Love", research is the user needs, user psychology, the so-called "boundary" is the user launched the search environment. So from the bottom, the situation search still relies on semantic analysis to solve the problem of demand analysis. So what is the change in its application?

1, the results of the search for the environment change: different users, in different places, in different occasions, search for the same keyword, the results will be different. The different environment, the user expects the search result naturally also different.

2, search engine more understanding of user needs: As the author of the above example, the user wants to search the Apple phone, directly into the Apple, search lead to know that the user's real demand is to search for "apple phone", rather than fruit, which is the user's understanding of the search intention. In addition, for different users of the search habits, situational search can provide a more personalized search services.

3, mobile application prevalence of the emergence of the situation search: 3G popularization, people into the mobile internet era, LBS, microblogging and other applications are prevalent, users desperately need accurate search results. For example, a Shanghai mobile phone user to Beijing, want to find Beijing's most famous western restaurant, directly into the western restaurant, search engines to be able to provide users with Beijing's most famous Western restaurant, rather than Shanghai's most famous western restaurant. According to the user information, provide the results, this is the user's expectation of the search technology. It should be said that the mobile platform allows the application of situational search to be a duck.

4, do not search, also search. As the Google Beauty CEO mentioned, by actively pushing information in a given situation, you can even do "search without Search," which is based on a highly tacit understanding of users ' habits and behaviors.

At present, Tencent search is carrying QQ huge user groups and complete online life service layout to kill into the situation search, Baidu is also vaguely in the attempt to some services, Google is now a high-profile announcement to enter the situation search. The search giant's actions once again prove that contextual search will trigger future changes in search engines. By then, search engines will enter the era of situational search.

This information is provided by V5shop Shop system: www.v5shop.com.cn