Can success be replicated? Millet and hammer two different fans of the road

Lead: Perhaps a lot of people will ask, can success be enough to reproduce? In fact, this is a question worth thinking about. Now the millet and hammer are fans of the economy, and both are the same general direction, can because of lei and Luo characteristics of the difference between the two of them took different characteristics of the fan economy Road ...

It circles both inside and outside the attention and long-awaited Hammer Mobile phone Conference (the river is also known as the famous crosstalk show artist Luo's talk show), finally at the 5.20-Night National Convention Center, the end of the Luo fat suppressed more than a year of strength, At that time in the Conference on the performance of the Hammer mobile phone show a lot of people to bring a surprise, but also to a lot of people to bring the loss, in fact, it is not strange ah, now in the lake has a firm position of mobile phone big guy Lei actually have such experience. And two people are also mobile phones, is also a conference, but also the fan economy, Luo and lei between what is the difference?

Founder Features:

The characteristics of the founder determines the temperament of the enterprise, Lei is a typical engineer, technical man, he is more understanding of technology. And old Luo has done mlm, when a teacher, he understands human nature more. Have to say, from the conference can see Luo is a very smart person, he knows he is not a technical origin, this is not his good place, if the emphasis on technology, this is short Bo long, parody, if the press conference on the technical parameters, may only be thankless, Millet has done very well in this piece. We come to see every new product launch of millet, we look at Lei at the press conference said these words: "I briefly introduce we are Qualcomm CPU, with the Adreno220 graphics chip, 88,000,003-per-second rendering capabilities, such a GPU run 3D game is very cool" " Millet 2 generation of Qualcomm APQ8064, based on 28 nm process, built-in four krait architecture CPU core (performance equivalent to CORTEX-A15) and Adreno 320GPU, "see?" This is typical engineer thinking, my stuff is awesome, I'll tell you what my stuff is. parameters, coefficients, raw materials, etc., this is from a physical point of view to tell consumers, whether you understand or not.

Okay, let's take a look at Luo Fat's:

"We researched all the phones on the market and finally found out that the best imaging quality in addition to Apple was that Samsung S4 's European version (9505) was the best. Later we inquired that they had been solved by Fujitsu (FUJITSU). Fujitsu has sophisticated imaging solutions for smartphone makers We found that they were very good teams, so they decided to buy their solution. However, considering that we are small manufacturers, so I spent a lot of thoughts and 50-month-long (Fujitsu chief engineer) to do a good job of the relationship, specializing in what he likes to find, and I am very similar, so we have a deep chat a night, so ... ”

Look, Luo fat did not directly say his product parameters such as how great, but with the form of a story to show the participation of their products, the characters are so cool, simple straightforward, no matter what industry people are listening to understand. And it's not going to be that kind of story. Because the protagonist of the story is the mobile phone industry in the leading characters, their appearance and cooperation is undoubtedly for the Luo fat Marketing and promotion of strong endorsement: Please come to the Chinese music Zhang and Zo Xiaozu Curse of the Godfather to test the audio, please ammunition CEO & Founder, former Apple industrial design director Robert Brunner to design the shape, please Fujitsu chief Engineer 50 Haze resolution image problems. Most consumers do not understand Qualcomm's eight-core running points, but they can definitely understand what Mr. Luo is saying, because it is a human nature to explain the hammer phone. Who is better, the user in the heart of the verdict.

Fan Type:

Lei from the very beginning to know who his users are: "Only for the enthusiasts", while their own efforts to learn and imitate Steve Jobs (so that netizens give rebels nickname), while let millet vermicelli in-depth participation in the design of MIUI, the perfect combination of the two and the so-called enthusiasts positioning, the basic formation of the current millet vermicelli positioning. At least in the early days, the Millet Walk is the spirit of the line, representing the mobile phone enthusiasts, let this help everyone impression of the otaku, kicked male, master, etc. can deeply participate in the establishment of a brand, a set of operating system, or even a company and the development of the platform, this is a great glory and the inspiration for the Cock silk man; This has never happened before and is completely unimaginable, and this sense of participation and honor hold them firmly together.

And the Luo, he emphasized is "force lattice", "feelings", and will play to the incisively and vividly, such as before the hammer notes, hammer alarm clock, even in order to better fit Smartisan OS, he unexpectedly the popular app logo redesign again. In the press conference, Luo Fat announced that the ticket income of 100W Yuan donated to the non-profit open source organization OpenSSL Foundation, this is the fund received the largest contribution, "Today's money to participate in the hammer press conference, by the way also for the entire Internet world security to make their own contribution." In the whole product, for example, the right hand, from the humanities point of view of a relatively small number of (about 30%) The user's physiological habits, he did so, I am afraid the habit of right-handed people will be his human touch. And to the competitor Lei Salute, the scene of enthusiastic applause and cheer can prove that this feeling instantly to his original product defects and deficiencies submerged.

As one of the other cattle carver in the fan economy said earlier in the article: Lao Luo just for a large number of specific "ordinary people" to provide his "emotional fantasy", and these "sustenance" to have "Luo temperament" of the hammer on the phone, can explode a great power.

Harley if the emotional pinned out, is a huge noise, not environmental protection, speed is not fast enough, small faults, and modelling of old outdated motorcycles, but in the heart of the death of Harley-Davidson fans this is the "Harley Spirit" characteristics, is deliberately so, is the customer filter! Weak petty bourgeoisie die! You want to talk about the "flaws" of Harley-Davidson? The most famous answer is--he stares you in the eye, "sorry, it's not a motorcycle, it's Harley." "After the press conference, the game boss, Blue Harbor Online CEO Wang Feng in Micro Borrie said:" But in many people's heart, old Luo has succeeded, his surging self-awareness, inspired our era of repression has long been rebellious feelings.

In addition, there is a very interesting place, is the press conference, a lot of big guys in micro-Bo and other places to support Luo, including Yantan, Wang Feng, Li, Huang Yimeng, flowers, ink, vice president, etc. (there are investors, there is no interest associated), but those ordinary people in the group, Abuse of irony, such as voice is full of micro-BO micro-letter and other places, in fact, this is not surprising, these people are not the hammer of potential consumers, but in the long-term endure Luo fat high-profile and publicity of the character of a mood rebound. From this point can be boldly predicted that even the hammer mobile ti has a lot of flaws, it can not stop fans of their fanatical pursuit, because they want is not a cell phone or mobile phone is just a sustenance.

Promotion:

In the promotion and promotion of this piece, the two also have a huge difference, Millet has now become the industry and foreign marketing to promote the study of the benchmark and banner, network marketing is "words will be called millet." Lei has always been known as a gentleman, although he is also a big guy in the industry, the influence is very large, but speaking things are very careful. The real millet promotion and promotion to the climax is the new media team Millet. This team has nearly hundred people, millet Forum 30 people, Micro Bo 30 people, micro-letter 10 people, Baidu, QQ space, such as 10 people (now the number may be added). Thus, Millet also established a powerful millet vermicelli matrix. Millet forum users have more than 10 million, millet mobile phone, millet company and other products Weibo fans have more than more than 10 million, millet partner plus staff Weibo fans have nearly 10 million, micro-letter also has 1 million fans. These fans and spread the way to support the marketing myth of millet, such as before the Rice Noodle Festival 6 minutes 05 seconds sold 100,000 millet mobile phone.

And Luo, he is the industry's famous artillery, gun pick Ark son, ironic old club, fierce batch of peers, his search heat long-term plate gathered in the top 10, is the industry outside the hot figure. Hammer Tech Team, let's see, so far, hammer technology has 150,000 fans, micro-fan unknown (but no interactive function after attention), Luo own fans have more than 6 million, his every action will affect a lot of people's vision, including like his worship he hated him to discredit his various people, His microblog account, published on the night of the launch, "I Love the World", reached more than 40,000 forwards within 2 hours, the promotion of hammer technology is, to a certain extent, wholly dependent on, or highly dependent on, Mr. Luo, which cannot be said to be good or bad, after all, before the Apple was highly dependent on jobs, Although the two are different levels of people. Therefore, the hammer team's maturity and optimization is the next very important work.

Hammer press conference is over, but the story of the hammer is just beginning, we should be very happy to have millet and hammer such enterprises appear, like Luo Fat said, Millet opened up a new possibility, worthy of respect. Therefore, it is difficult to distinguish between the winners and losers, there is no need to point to what level. Those who are not at the end of the conference can not wait to fire the death of a hammer on the phone may be a bit more, after all, did not see the real machine can not wait to open the spray seems to be a very good thing, at least brush a ROM use it.

Finally quoted a sentence "I am not serious to win or lose, I was serious", rather than spend time to fight the water, not to seriously do their own things well. A serious entrepreneurial fat, we might as well to him a little bit of goodwill.