Can supermarkets do electricity business

Can the supermarket be an electric dealer? Countless martyrs have tried, countless heroes in the successor, in any case, supermarkets do electric dealers, are considered the Internet to transform the traditional retail of the last bastion.

Supermarket bosses on this issue is also a different view, and some enterprises to the electric Quotient (O2O) into the strategic high degree of commitment, some enterprises unmoved, the current reality is that the domestic supermarket chain of the electric business basically have no influence. Xuan, chairman of the supermarket, has openly said that in the foreseeable future, the electric business model will not affect the supermarket sales.

Is that so? I don't believe it! Supermarkets do a lot of the mode of electrical business, not like everyone thinks is just online selling goods, I summed up 14 kinds of supermarket O2O mode, for everyone to criticize:

1, convenience store door-to-door

Within the vicinity of the physical convenience store, the convenience store delivers the fastest 30 minutes to the door. Convenience store core competitiveness is "convenience", in fact, PC online shopping is not convenient, not everyone around at any time to open the computer, to log in, to complete the shopping process, relatively, the use of mobile phone app shopping process is much more convenient.

This app design also should revolve around "convenient" the word, opens the app to use the waterfall flow the way to display the commodity, according to the high sales volume and the individuality liking arranges the commodity order, the convenient class eye choice, selects the convenient commodity. And also for the app design call function, with voice mail call orders may be more convenient.

Convenience stores to meet the convenience of shopping needs, so the customer unit price is not high, corresponding to the absolute gross margin is not high, if the distribution range is too large, it is difficult to support the cost of distribution.

Therefore, it is recommended that the convenience store do the net shopping door-to-door, reduce the distribution scope, accelerate the delivery time, can optimize the convenience experience, also can reduce the distribution cost.

2, convenience store parcel Collection

Chain convenience stores can launch courier Package Collection services, free collection of parcels, can increase the flow of stores, increase sales. If you collect the service fee from the user to collect the parcel, you can increase the profit.

This service needs to pay attention to the statement not inspection, not the quality of the goods in the package is responsible for the delivery of customer needs telephone authentication.

Many parents are worried that their children will not eat breakfast and spend their breakfast in other places, so the convenience store can consider a breakfast reservation, and the students will come to the convenience store for breakfast every morning.

In short, the business model can solve the user problem is valuable, to observe the user's pain point in where.

3, convenience stores integrated distribution and service

If the convenience store launches the door-to-door app or the PC side, may consider this community other merchant commodity to be included in the app service system, displays in the app the fruit, the dining and so on commodity, has the order, by the convenience store personnel to the merchant to take the goods to the user's home.

Convenience store online platform can also invite cleaning, unlock, dredge and other services merchants into the app, have orders after the merchant door-to-door service, convenience store for the user selected reliable business, and guarantee service after sale, according to the quality of service screening business. This method solves the concern that the user is not comfortable with the service merchant. And get the return of domestic helpers.

In short, the future of convenience stores will become a comprehensive community portal, to use good Internet thinking and Internet tools to move in this direction.

4, the possibility of virtual convenience store

The above 1, 2, 3 points are around the entity convenience store, but we can change the idea, make the virtual convenience store, no entity stores above 3 kinds of services can also provide, this program saves the rent water and electricity cost, but also lost the store sales revenue. The idea of a virtual convenience store can also be combined with several business models.

5, focus on shopping needs

Convenience stores to meet the convenience of shopping needs, large supermarkets to meet the needs of centralized shopping. We can meet in the convenience store based on the demand for centralized shopping, the establishment of a full range of online supermarkets, customer orders, centralized distribution to convenience stores, customers or convenience stores to co-ordinate door-to-door, this can be used "convenience store + online supermarket" to meet the needs of home concentrated shopping.

The reason for sending to a convenience store rather than to a user's home is that the trunk distribution cost is much lower than the last kilometer distribution cost, as long as a single convenience store can assemble orders, the cost is much lower than the traditional electric dealers (warehouse to the convenience store direct distribution also has no packaging costs), the low-priced online supermarket industry may gather enough orders.

6. Fresh business model

In the 5th introduction of the "convenience store + online supermarket" model can be added to fresh from the business, fresh business convenience stores inconvenient operation, because fresh goods are cumbersome, fresh varieties must be more complete, or customers difficult to match.

There are few examples of the success of fresh electricity suppliers, because fresh goods are not standard, high delivery costs, short shelf life, face wear and tear after rejection.

If the convenience store displays some fresh goods, consumers can also book fresh goods online, concentrate on delivery to the convenience store every day, so that consumers can purchase a full range of fresh raw products. If the order of goods can be in the store by weight, can solve the problem of the standardization of fresh goods, centralized distribution, the distribution cost is low, such as rejection can be directly in the store discount processing sales.

This mode can also be changed to "fresh Shop + online supermarket" mode, after all, online shopping can not solve the experience of fresh goods, fresh goods stores display sales, other goods (including fresh) online shopping model, online combination of online shopping to solve the problem of incomplete stores, stores to solve the problems of network purchase and distribution costs high, Two kinds of fusion can solve the problem.

7. Vertical crowd mode

For vertical groups to provide targeted services is a way of thinking, such as some enterprises located in the remote shopping inconvenience, can and enterprise logistics contact to solve the business staff shopping needs, online ordering fixed time to the enterprise, employees to mention. Or in the "convenience store + online supermarket" model of the convenience store built in the office building, the introduction of the office of the company needed goods and services, and eventually set up an office shopping platform.

8. Large single purchase mode

Small and Medium Enterprise Unit welfare gift purchase is a larger market, group buying is also one of the important market chain supermarkets, chain supermarkets can consider the introduction of Unit welfare Group purchase site, the introduction of a variety of commodity combinations to transparent prices, transparent procurement links, a variety of optional packages, easy to operate as a selling point.

9. Shopping mall Single Shop

Can also be a single large store to do online platform, shopping malls near a certain range of support network to buy door-to-door.

The convenience store net buys the platform to emphasize "the convenience", satisfies the convenience shopping demand. Shopping malls stores in the network to meet the needs of the family one-stop shop, goods rich and affordable than convenience more important.

Users in the shopping mall shop online purchase platform orders, a certain range of around 18 o'clock in the evening to 21 points to co-ordinate door-to-door. According to the delivery distance to receive additional distribution costs.

Because it is the night co-ordination centralized delivery, so the delivery fee is not high, the traditional electric courier can not deliver to the home (usually in the downstairs), can not be delivered at night (family in general evening only someone). But the supermarket commodity YOUYANJIANGCU nature decision cannot deliver to the user unit to bring home, but wants the night delivery to the household, only then is most convenient the customer.

10, line online under the combination of delivery methods

Online shopping system can also serve the offline store, shopping in the Big store is the biggest trouble is moving goods home, shopping in the mall can also provide door-to-door service, users in the shopping malls, in the help desk for delivery procedures, orders and the 9th mentioned in the net purchase platform orders together at night delivery to households. Through the network shopping system for the physical store customers to provide value-added services.

11. Community Agent Model

The 9th mentioned in the hypermarket store network shopping platform can join the Community agent model, in the store is not covered by the intensive residential district recruitment agents, agents responsible for online shopping platform in this community promotion, distribution, after-sale.

As long as the community has new customers, the incentive agent for each new customer 20 yuan promotion fee (calculated monthly net increment). Every day the community ordered goods delivered to the agent office, the agent is responsible for coordinating the delivery to households, each income of 2 yuan distribution fee.

As long as an average of 30 orders per day in this community, the agent will be able to work 3 hours a day, a monthly income of 2000 yuan target. The agent equals 0 cost in the community to start a business, the development of customers can bring their own sustained benefits, it can provide flexible and perfect service.

12. Store App Mode

To develop app applications for hypermarkets, there are several things that can work: mobile shopping, go to the store to see if there is a need for goods, find the desired goods on the shelf position, in lieu of membership card integral swap, recommended activities to inform the channel, the customer shopping in accordance with the two-dimensional code on the price of goods to learn more information (including other customer comments, etc.).

13. Total Marketing Mode

Shopping malls network to buy the platform user name and app membership card binding, the platform to launch the referral function, large store staff responsible for the development of friends and relatives to register and set themselves as the recommended person, the full release of the task, according to their own and recommended the introduction of customer monthly shopping rewards and punishments.

The supermarket commodity everybody needs, the traditional store pattern cannot introduce the reference person statistic sales data, unifies the net purchase platform to be able to carry out the full marketing plan.

14. Product Fans

For large stores, the introduction of online shopping platform, introduction of the app membership card, conducive to the optimization of commodity structure and personalized recommendations.

Shopping malls in the rich and affordable goods can not compete with Taobao cat, but can be based on local conditions to make the structure of goods more in line with local needs. Traditional stores because most customers refuse to use the scorecard, can not track the user consumption data, so it is difficult to do the optimization of goods.

Introduction of the app and online shopping platform, access to user data more easily (especially high-end customers), can join the function of commodity fans, tracking what kind of people welcome what kind of goods, according to customer preferences recommended goods, when the customer is concerned about the activities of the product notify the customer.

The idea of these 14 types of supermarket models is not independent, they can be combined into a new business model, which can inspire you?