Can tell stories, discover unique value how does a vertical electric dealer lead "her economy"

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The business community has the idea that "women and children have the best money to earn". The former are changeable, often shopping, and the latter are willing to spend money on them. With the promotion of social level, women are no longer attached to men, their own money, more and more women spend their money. Women's money, support Zara, h&m and other entities franchise stores, raised the beautiful said, Mushroom Street and other community-style fashion media, but also the birth of the Lefeng Network and other professional network operators. Even if the financial crisis, women will buy skirts, buy lipstick, and even foreign countries have a financial crisis lipstick theory, can be seen "her economy" how much capacity.

So, how does a vertical electric trader make a woman's money, how to lead "her economy"?

1. Tell stories and discover unique values.

Good vertical electric business, must be able to tell stories, can through the story to discover their own unique value, and then form an irreplaceable brand.

There are two ways to go: One is the way to gather the United States, the use of self-directed self-acting story, to attract women's attention to women's perspective, writing "The Enemy of women," to promote products, and then into a considerable consumption; the other way is Chanel. Chanel is very good at storytelling, whether the founder of Coco Chanel, by virtue of one of her life's "noble" to achieve their own fashion empire, or Marilyn Monroe only wear Chanel 5th to sleep, this story, the success of the Chanel fashion empire, so that every woman to her products.

The relative price war, the marketing war, the advertisement war, the brand value formed by the story, the subsequent promotion cost is lower, more deeply rooted. The key is, can continue to speak, and not with the spread of the disappearance of the loss of price, marketing, advertising, the formation of value-added.

2. Use O2O to lead differentiation and form a unique purchase experience.

Taobao, Beijing-east and other electric business platform, has occupied the user flow of the big entrance, not to mention that there are beautiful, mushroom street power, the flow of their imports to Taobao, how can the vertical electric power provider in the platform of the strong monopoly, to kill a way out?

Taobao's short rib is he is a large platform, difficult to control the quality of the Jing Dong although its own shopping malls in the quality of goods controllable, but in addition to the logistics advantages, he did not give users more differentiated experience. If, the vertical electric dealer can provide the unique purchase experience, then, is not will form the difference ecological chain the link, thus avoids the platform electric trader's superiority sharpness.

The advantage of vertical electric quotient is focus, if can combine O2O, very lethal. Like the diamond bird, for example, can be in the rental of cheap business buildings have products to show, so that users can experience, relative to Taobao see not touch, users will not buy to feel more steadfast (after all, many women do not dare to buy clothes Taobao, afraid of the picture is different, afraid to buy cosmetics in Taobao, afraid to buy fake). Women are sentimental, they will be willing to spend for their own beauty, for their own feelings to spend money, if O2O experience to make them comfortable, I believe they will be more willing to order.

3. The type of user customization, shorten the production chain, improve quality.

Women are more than men, this is why women buy one after another clothes, but always can not find tomorrow to wear, hoarding a pile of things, but found that new products more in line with their own taste.

When women are tired of the same goods, want to have their own small things, customization is too expensive, and shopping malls and platform electric Shangdou can not buy! There is demand, but less supply, this is not "business opportunities"?

The vertical electric business has the industry polymerization ability, has the ability to move the design to the front desk, gives the user partial customization opportunity. This is not what the big platform electric power companies do, and traditional businesses do not have the idea of the gene in addition to customization. In this, the vertical electric dealer can provide the aggregation type user polymerization customization, the small batch, the light stock commodity, accelerates the commodity production and the circulation cycle, shortens the chain of manufacture, forms own superiority.

And if, in this period, can control the quality of good goods, then, combined with Word-of-mouth marketing, I believe that women will favor. After all, women don't like "hit shirts", like unique things, do they?

"Storytelling", "the use of O2O to provide a different shopping experience", "User Clustering Custom 8201.html" > Product experience, the vertical electric business can use these three tools to lead the "her economy."