Can the electric trader live better if it is integrated into cloud computing?

Analysys International: Ali Group's Cat and Aliyun, million network announced the launch of the first domestic electric Shangyun work platform (easy to view encyclopedia: Cloud Platform) "Poly Stone Tower" to cloud computing as "towers" for the day cat, Taobao platform for the electrical and Electronic business service providers to provide a strong IT infrastructure and data cloud services. As the first domestic electric Shangyun work platform, Poly Stone Tower can also be fixed frequency for consumers, preference commodities, such as shallow analysis. This also means that Taobao sellers buy the services of Poly Stone Tower, as long as there are customers to the door, you can immediately understand what this customer has bought before, what kind of Web page, what kind of purchase preferences, and then according to these information to the right remedy, to recommend the most suitable products for customers.

Can you live a better life using cloud computing?

In order to live, the electricity dealers compress the cost, reduce advertising, layoffs, cut off SKU, any means to reduce expenses are used, the days have to be careful, but from extravagance into thrifty taste is not good, reduce advertising is to save money, but not strong enough brand marketing support, will be difficult to have new users to enter, Without very good platform product activities, existing users will soon be lost.

Now, however, investors will be more cautious, in this "remnant of the King" Period of the remaining electric dealers, are in the battle of various sizes to kill a brave man, they clear their own goals, stable funding sources, large-scale management, each is a rival, not in the winter when the reform, When the cold past how can one step, steady position?

Perhaps the application of cloud computing is a good choice. Because the Electronic business big Data (easy View Encyclopedia: Electric quotient Big data) time has come.

Handling massive amounts of data

With the rapid development of E-commerce, Gang said: "The number of users is millions or even billions of millions of the ' massive ' growth, the daily orders are hundreds of ' huge ' transactions, the next 3-5 years of daily trading volume may be billions. ”

This kind of development must produce massive data, for these massive data gang attaches great importance. "The massive data function is very many, may do the behavior analysis, makes the recommendation, does the search and so on many things, thus, its importance is self-evident." "Since these huge amounts of data are so important, it's important to work on and store these massive amounts of data, and cloud computing plays a crucial role."

"Our data comes from different channels, and there are a lot of structured and semi-structured data that can't be stored in a single, simple log," says Gang. All data need to be cleaned, analyzed, modeled, encrypted, searched, produced and so on a series of links. In all of these segments, cloud computing plays a very important role and is a process for the entire ' big data ' process. ”

Allocating valid resources

Any E-commerce platform, whether Consumer-to-consumer or Business-to-consumer, clusters, size, business, and complexity are unmatched. "Especially for large e-commerce enterprises, there are thousands of different modules in operation, there will be a large number of maintenance personnel to maintain." But actually the system utilization is very low to support these.

Gang said, "In addition to Thanksgiving, Christmas, Valentine's Day and other holiday months, the rest of the time the contribution rate of these systems is only 10%." We hope to be able to allocate resources reasonably to save costs. "How to reasonably allocate resources," Gang said, "We can unify and deploy the same service problems that thousands of different product modules encounter through cloud computing." ”

For E-commerce platform, the variety of products, this is very high requirements for monitoring systems, "through the ' cloud monitoring ' can achieve effective management of these products, a unified monitoring," Gang said that Amazon's success has benefited from the automatic monitoring of cloud computing.

Break the bottleneck of logistics

As we all know, logistics is an important core competitiveness of any E-commerce company, and for the development of domestic e-commerce companies, a very serious bottleneck is the logistics pressure. Gang helplessly exclaimed: "Every New Year, the entire e-commerce near paralysis, the lack of distribution staff caused many orders can not be processed and distribution." ”

How to break the bottleneck in logistics, Gang said: "We can traditional distribution, warehousing business to do ' cloud ', through cloud computing let the entire industry overlay together." For example, when it is found that there is not enough distribution capacity, through some of the application of cloud computing open to allow other domestic third-party distribution companies to link to the business or when the goods backlog, the cloud can search and lease third-party warehouses. ”

For traditional books and audio and video sales and distribution, Gang said: "Can change the traditional mode, convert it into e-books, digital music, videos through the cloud computing storage and trading, which will alleviate the logistics pressure has a certain effect." "In improving logistics speed, Gang said:" Through cloud computing can improve the call center such as after-sale, customer service efficiency, thereby speeding up the logistics speed, to provide customers with better and faster service. ”

(Responsible editor: The good of the Legacy)