Can the group buying website hold live?

Group buying sites in China, from more than 10, to hundreds of, and then to thousands of in a year. The entry threshold is low, the value discount is sought after and so on factor, is http://www.aliyun.com/zixun/aggregation/7813.html "> buys the pattern to be able the crazy expansion the important reason."

According to the mission statistics, as of the end of September 2011, Nationwide has been 1027 group buying sites closed down. In the past year, many experts in the industry have frequently sung down the group buying industry, and the recent outbreak of group buying site layoffs have to make people's imagination, this or to become a precursor to the ebb of the group buying. People can't help asking: Can the group buying website hold live?

The whole story of layoffs:

At the beginning of September, Sina Network reported that the Shanghai branch of the company was laying off a storm of layoffs, and hundreds of of thousands of people gathered in the office area. October 8 A work, Sohu reported the second wave of layoffs litters group, former staff member of litters Group Strategic cooperation Department Ye Shi said, litters group began a large-scale "optimization" action this week, will be cut off the current 70% of the staff. During the period, the small group purchase site's closure and layoffs can not be won, can not be counted.

The War of capital chain:

Litters Group has been questioned by claiming that "200 million dollar financing", from now on, is a true lie, the nature of speculation should be a big probability event.

The annual marketing cost of the United States Network and handle network is basically between 140 million and 200 million 9001.html "> RMB". If Wang and Wu can get tens of millions of dollars in financing, I still believe it, because their industry background and success case is enough to support them.

Looked up the financing platform data, in the past year to buy the site of the number of funds few. And each said that they melt into the tens of millions, really do not know where the money from the change out. Think of a hand, a pile of a in the hands of others, you have a pile of 4, how to play?

Pattern leads to "The Remnant is king":

Group buying mode is E-commerce, but not the business. Group buying site itself does not provide any goods and services, but to sell the vast number of business services. So from the model, the group purchase site model should be Taobao the same platform-level E-commerce site.

According to this logic it is easy to know that the same model of the platform of products can not accommodate thousands of this size. Therefore, the theory of "The Remnant is king" has unfortunately been established in this industry. There is only one Taobao, Baidu is only one, this is the platform of the product competition results. The first place will live well, the second can barely survive, and the third place must choose to leave.